SEO Tips for Cannabis Websites & E-Commerce Stores

Build in-depth Product Pages

Your product pages are the most important pages on your e-commerce website.

In order to rank your product pages well. They will need a number of upgrades that will help rank them better in search engines.

Step 1: Write Long Form Product Descriptions

Just like category pages, the product pages should have long-form content about each product that is unique. Ideally, it is over 1,000 words.

Longer content is proven to rank higher in search engines and it’s no different for product descriptions.

Step 2: Add Product Videos

Videos of your products on your product page have multiple positive results that will help:

  • Increase conversion rates
  • Build trust
  • Increase SEO

Whether you add videos of people using your product, how to use your product, feature highlights or simply user testimonial videos, they will help increase your product’s conversion rate and rank your product pages better in search engines.

Bonus Tip: Add your product videos to Vimeo/Youtube and add a link back to your product page from the video description for a free backlink and easy access to your product page!

Step 3: Get Product Reviews on Your Website

Obviously, you are going to have a hard time getting sales or ranking your product pages when your product has no reviews.

In this day in age, people look towards reviews to decide whether or not they want to buy a certain product.

Getting as many reviews as possible on your products will help build social authority, trust, and of course, increase conversion rates!

Having product reviews will also help your product pages rank better in search engines. When you have product reviews and rich snippets (we will talk about them later) your star reviews will show up in Google SERPs which will make your listing stand out and increase the number of people clicking to your site, which is good for SEO.

Create Relevant Educational/Blog Content

As I mentioned before, writing long-form content can be great for ranking your e-commerce category pages and product pages, but you can also build other types of content to generate more traffic to your store.

But before writing any blog posts or articles, you first want to do some research as to what people are searching for.

We can use a tool like Ahrefs and search for our main keyword or service. So let’s go to the content explorer and search CBD. We can then sort by organic traffic to get ideas of the content we could write that gets traffic.

Now we know that an article written around this topic could get 230,000 visitors a month so this would be a great content idea to build.

Make sure your content is focused on your product and answers popular questions people may have about your industry or product.

Here are some other types of content you can build to generate backlinks and traffic:

  • Educational Articles
  • In-Depth Product Reviews
  • Comparison Guides
  • Top Lists

Optimized Internal Linking

Building links to an e-commerce store can be more difficult than other websites so internal linking is very important to pass any link juice throughout your entire e-commerce site.

This is why it’s a good idea to add links to your products in the content throughout your website. Happen to mention your product in a blog post? Add a text link directly to the product page.

The easier it is for your users and Google crawlers to navigate your website, the better your pages will rank.

Build a Google My Business for Local SEO

Whether you are doing local SEO or national SEO, Google My Business is a powerful tool to generate more business online, for free.

Google My Business is Google’s management system for Maps locations and local results.

Hiring WJ Media Group For Your Cannabis Marketing

Hire professionals here at WJ Media Group. We are currently working with numerous cannabis companies, building their websites, and social media presence, and further boosting their SEO and web presence. We provide a secure and trusted service, contact us here. Visit our cannabis marketing page.

5 SEO Tips for Cannabis Marketers in 2022

1. Do in-Depth Keyword and Competitor Research

You should appreciate the fact that you are not the only CBD business online and therefore check what competitors are doing to rank higher on google searches. Of course, you should only check the ones performing well online. Check to know the kind of strategy your competitor is employing to stay on top of the game.

Another crucial detail you should check is the keywords that your competitor is targeting. CBD keyword research is undoubtedly important when it comes to increasing the ranking of your website. You need to collect a detailed semantic core, which will later help you create a structure and content plan, as well as find low keyword difficulty (KD) keywords that can bring quick results. Also evaluating your competitor’s structure will help you identify the loopholes in it and do it differently to stay ahead.

After identifying such target keywords, you will then be able to build your effective SEO strategy around them. When linking, only use quality links. For instance, only link to reputable sites. On the same note, make sure only high-ranking and relevant sites link back to you. Note that a single high-quality link is worth thousands of sub-standard links.

2. Create a Perfect Site Structure

If you have a CBD e-commerce store, then you must have an ideal structure created (both for search robots and for people). You need to put down all the main sections of your website and envision the structure, breaking it down into subsections and then specific pages. It is also worth pointing out that you need to adhere to the golden rule “1 keyword group = 1 landing page” – that is, each page on the site must answer its own group of queries, and not create several pages for one keyword group.

When categorizing pages, the following SEO tips for marijuana dispensaries will guide you:

  • Ensure every page can be accessed effortlessly regardless of how complex your structure is.
  • When building a hierarchy, do not solely rely on target keyword search volume since the most searched query is not always the top keyword for each page.
  • If you want to use filtering options, be careful when implementing them, especially if used alongside each other.
  • Make sure your site is scalable. This ensures that whenever you want to incorporate new categories and subcategories, you can achieve that without reworking your structure.

3. Perform Technical SEO for Your Website

You can write great content that sweeps readers off their feet and build great links. However, if you don’t implement technical search engine optimization, your site will not grow as rapidly as you thought it will after doing all that.

Therefore, you need to do qualitatively technical SEO once and then focus on others. Always remember that the technique is the basis for the growth of SEO indicators.

Sometimes you might be tempted to be a link schemer when building backlink strategies but this will eventually hurt your overall ranking.  Try to monitor your anchor links and understand the situation on the market. Make sure only authoritative and trustworthy websites link back to you. You can also contact cannabis sites and request links. Or still, you can find a professional link-building company to create CBD backlinks for you.

Sometimes you could find yourself with toxic backlinks. In this case, you can get rid of them so that your ranking on Google is not affected. The Google Search Console gives you a report with a breakdown of such links. From there, you can initiate a disavow process and then add your list to Google Search Console so that Google knows that such links are no longer in any way associated with your weed brand.

5. Analyze Your Data and Track Your Performance

An SEO campaign cannot be complete without analytics. Therefore, it is necessary to analyze the data and draw certain conclusions and adjust the strategy. Luckily, you can track your traffic and conversions through Google Analytics. Our cannabis SEO services can help you identify what is and what is not performing for your cannabis on-page SEO, as well as we will analyze the whole website and promotional strategies to help your site perform better and achieve more prominent results. Get in touch with us today as you start your new traffic.

WJ Media Group

Contact us here or at (732) 670-6402. WJ Media Group can provide extensive knowledge of cannabis marketing.

Cannabis eCommerce Websites: 5 Must-Have Features

Independent eCommerce Platform

When deciding how to sell cannabis online, retailers can either use a third-party marketplace or have their own eCommerce website. In the long run, owning an independent eCommerce platform is certainly a better option than using a marketplace. Having your own cannabis eCommerce website gives you complete control over the design, product information, and branding. Unlike a third-party marketplace that offers little room for customization. Another valuable benefit is that you can market it directly to online visitors and existing customers and build brand loyalty.

Data Ownership For Building Relationships

To market your online cannabis platform directly to your target demographics, it’s essential to have access to their contact details. This is not possible when you use third-party marketplace platforms. With an independent eCommerce platform, you will not just own your website. But also all customer information and other relevant data to help you create innovative marketing campaigns. And further, offer a more personalized online customer experience. Through email marketing and loyalty program communications. You can keep your customers regularly engaged with your brand and grow your business. Grow by building long-lasting relationships.

Mobile and SEO-friendly Website

These days, consumers regularly use their smartphones to search the web and make online purchases. Hence, your eCommerce website must function properly not just on desktops but on mobile devices as well. You must avoid using an iFrame embedded menu. Employed by many third-party marketplaces, as Google won’t crawl or index your website. To ensure that your online cannabis store is discoverable. Further, use an advanced native eCommerce solution that aids in building SEO authority. If your chosen solution offers the ability to create content. Then you can also capitalize on SEO best practices to improve the flow of organic traffic to your website.

Age-Gating and Compliance Features

If you’re selling products online that have legal age restrictions, then an age-gate on your website is a must. This is not just a compliance requirement, but it also demonstrates your commitment to not exposing cannabis to minors. Many regulatory authorities are mandating more robust online age-gating measures beyond a simple “Are you 21+ yes or no” pop-up. It’s essential to choose a solution that offers the functionalities for you to comply with the laws. Your cannabis eCommerce store also has must-have features that allow for compliance with legal purchase limits. In addition to any other online regulations within your state or province.

Integration with POS and Cannabis Ecosystem

Most importantly, your chosen eCommerce solution must integrate seamlessly with your POS system. This is for further efficient inventory management, transactions, and payment processing. Ensure that you are using an advanced cannabis POS system that syncs with leading cannabis tech ecosystem solutions. So that you can streamline your online business and maintain a recurring revenue stream from it. For a seamless shopping experience, your customers should be able to browse the website. Then, place an order, pay online and request pickup or delivery.

WJ Media Group

Here at WJ Media Group, we provide the services cannabis companies need to successfully market their company. We have a broad education in cannabis marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

Cannabis Marketing & SEO in 2022

Organic Traffic is Your Best Friend

Paid search is usually an obvious channel for eCommerce companies to invest in.

Unfortunately, it’s not the best option if you intend on targeting a lot of popular cannabis-related products.

Google categorizes cannabis as a “dangerous product” under the subcategory “Recreational drugs”, which it defines as:

“Ads for substances that alter mental state for the purpose of recreation or otherwise induce ‘highs’”

It specifically mentions “marijuana” as one of these drugs and even those that provide “legal highs”. Cannabis-derived CBD is out; hemp-derived CBD is OK, as long as you don’t mention it.

Therefore, if you’re trying to sell products for the “recreational use” of cannabis, you’re out of luck with Google Ads.

Google-owned YouTube is no different. Over time, it has relaxed its stance on weed-related content. If your videos push the boundaries regarding illegal activities, expect YouTube to take action.

And even if you play it straight with your videos, you can’t link to your website in the description if you sell products. Growers, cultivators, and distributors of cannabis products. Obviously, ads for these products are a no-go, too.

Facebook isn’t a fan of marijuana, either. You definitely can’t run ads for your cannabis products on this platform. You can further try to start pages around marijuana but expect Facebook to take those down pretty quickly. Unless you make a “lifestyle” page about more general topics and only post about marijuana occasionally. You’ll eventually attract the wrong kind of attention from Facebook.

That may not always be the case, but this kind of volatility makes the social media giant a poor choice for cannabis companies looking for reliable marketing ROIs.

Use “Cannabis SEO” to Attract Traffic to Your Site

So, the name of the game is “cannabis SEO”. A term that has grown in popularity as more and more companies realize they’ll need to focus mainly on organic traffic to find new customers online.

But before you go pursuing SEO for your cannabis products, be sure to check with your hosting provider to make sure they don’t have any rules against talking about the drug on sites they support. It’s becoming less and less common these days. Even though you should double-check before putting “cannabis” and “marijuana” everywhere on your eCommerce website. Otherwise, you could find out the hard way that your provider will pull hosting for selling these products.

Otherwise, the trick of cannabis SEO is that it’s pretty much the same as the traditional version

As such, you’ll need to do your keyword research and then create relevant service/product pages and blog posts around them.

Fortunately, the cannabis industry has come such a long way that there are plenty of websites out there already generating plenty of traffic. Use competitor analysis to see what’s working for their SEO campaigns and you can reap the same results. Further avoiding going through the same amount of trial-and-error.

While content marketing may be necessary to hit all of your cannabis SEO goals. Prior to creating your category pages, make sure you have SEO-friendly product descriptions. Depending on how competitive your piece of the industry is, this may be enough to start seeing results relatively quickly. You can always go back and create blog posts later.

But Don’t Completely Give Up on Paid Ads

Now, as long as you’re not selling products that customers could use to ingest cannabis, you may be able to use Google Ads to advertise your products.

You still can’t use terms like “cannabis” and “weed” in the text for your ads or on their corresponding landing pages, but Google will let you target these kinds of queries.

Ads show up. They just don’t mention any unapproved terms.
Most buyers in this industry are savvy enough to know what kinds of products they need even if their pages don’t have “MARIJUANA” flashing in big green lights.

Interestingly enough, it looks like a lot of relevant terms carry fairly low average CPCs, too. Given how much ambiguity there is around using PPC ads for cannabis, I guess this shouldn’t be too surprising, though.

Market Yourself on The Right Platform

You can build your company’s reputation within the legalized marijuana market by submitting blog posts to relevant industry websites.

As with other elements of SEO, this approach is nothing new. Guest posting has been an important strategy for years.

The big advantage you have as a manufacturer of cannabis products is that this industry is still relatively new, meaning there may be a huge demand for your expertise without the corresponding supply.

For example, if your company sells packaging supplies, you probably know a thing or two that growers who are new to the business would be excited to learn about.

You could blog about this topic on your own site, but when you’re just starting out, you may see a lot more value by offering this guest post to an industry site that gets significantly more traffic. Not only will you earn a helpful backlink. You’ll also put your company in front of all of those prospects who regularly visit – and trust – that site for information about their industry.

Networking

Still, if your company is new to the industry, it could be extremely helpful for your marketing goals to attend trade shows and other events. Aside from meeting with potential customers face-to-face, you can also learn about their unique needs.

This approach can prove especially helpful for B2B cannabis companies as some of your prospects’ demands may not be wholly apparent just by running reports with SEO software.

Again, if your company sells packaging examples, perhaps growers have specific needs that they struggle to find online. By speaking to these requirements on your site, you’ll have an easier time keeping the traffic you attract, which means lowering your bounce rate (great for SEO) and earning more conversions.

Affiliate Marketing

Depending on the types of cannabis products you sell, affiliate marketing may be an option, too. In short, this strategy is when you outsource your marketing to companies and individuals who earn commissions when they bring you sales. There’s no upfront cost to your business.

Just like with influencer marketing, many companies have used cannabis-specific affiliate programs to launch their products and skyrocket sales in a very short period of time.

Starting your own affiliate marketing program is easy enough. In order to attract effective marketers, you’ll need to spread the word unless your SEO is already paying off. Growing your network by attending industry events could also help you find these potential partners.

WJ Media Group 

Here at WJ Media Group, we provide the services cannabis companies need to successfully market their company. We have a broad education in cannabis marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

How to Make Your Dispensary Stand Out

As the cannabis industry grows and more and more dispensaries pop up, it is becoming harder to make your dispensary stand out. To ensure that your business is able to attract and retain as many customers as possible. It is vital to offer a customer experience and products that are memorable and unique. Try these easy tips to make your dispensary stand out.

Create A Loyalty Program

Loyalty programs are a tried and tested method of bringing customers back to a business more frequently, and convincing more people to make that store their go-to shop. Dispensaries are no exception to this. Different types of loyalty programs can offer different benefits to you and your customers. For example:

  • A customer referral system rewards shoppers when they introduce your dispensary to their friends, helping you reach a wider audience. This is particularly useful to increase awareness of your business when opening a new location.
  • A points system gives customers progress towards a reward every time they make a purchase. This encourages them to buy more when they visit your dispensary. In addition to shopping exclusively at your dispensary, so they don’t miss out on earning more points.
  • A VIP membership scheme lets customers pay a recurring fee to experience a premium service. VIP membership benefits could include a permanent discount on purchases, or a delivery of curated products to enjoy each month.

Create Educational Content

Many customers, particularly beginners who are unfamiliar with the wide range of legal cannabis products available in your dispensary. They may need more information before they feel comfortable buying. Creating content to help them is a sure way to make your business feel more approachable.

Address common concerns about the legal issues surrounding cannabis. Further share information about how to use products. As well as helping customers understand the differences between products and how to find the right products for them.

The cannabis market can be a confusing place to newcomers. Education is vital in giving them the confidence to buy. Furthermore, a lack of information increases the chance that a customer has a negative experience with a product bought from you. Which they further decide not to return.

Get More Customer Reviews

Customer reviews play a major role in consumers’ decisions about where to shop. The more reviews you have on your website and directory listings such as your Google Business Profile, the better. A large number of reviews gives customers more confidence in your business.

The simplest way to get more customer reviews is to just ask. Additionally, reply to every review, even the negative ones. If a customer goes to review your business and sees that you are not reading or responding to any reviews, they have much less reason to give their feedback.

Don’t forget to monitor and respond to negative reviews as well. Trying to understand and manage negative reviews is also important to manage your brand reputation online.

Hire and Train Knowledgeable Staff

Finding the right cannabis product to provide the experience a customer is looking for requires a strong understanding of your entire product range and the various effects that different cannabis strains can have. Training your staff with this knowledge is vital to ensuring every customer not only leaves your store with the right product for them. But also that they enjoyed talking to and learning from your staff.

Target Underserved Niches

Some cannabis products are harder to find than others. It is likely that every dispensary in your local area sells a wide range of flowers and edibles. But what about oral sprays, topical creams, inhalers, and the many other less well-known types of cannabis products?

Offering these products can attract a loyal group of customers who can’t find what they are looking for anywhere else nearby. Find out which types of products that consumers are struggling to find at other dispensaries, and stock your own shelves with some high-quality options to fill that gap.

Providing a customer experience and buying process that is easy to understand and puts shoppers at ease ensures that they will remember shopping at your dispensary for all the right reasons. Following these tips will help you ensure that your dispensary not only stands out from the competition but also keeps your customers coming back time and time again.

 

Cannabis Marketers’ Top Digital Marketing Methods

Cannabis Marketers’ Top Digital Marketing Methods

Cannabis marketers’ top digital marketing methods are explained here. Researchers from the Cannabis Marketing Association, New Frontier Data, and NXTeck completed the 2022 Cannabis Digital Marketing Survey. Their findings indicate the following methods are most effective for cannabis businesses and their ancillary businesses:
-Website/blog: 64%

-Email marketing: 53%

-Social media: 52%

-Search Engine Optimization (SEO): 51%
In other words, the most effective digital marketing opportunity in the cannabis industry is content marketing. The top four digital marketing methods are all part of content marketing. As they far outranked all other digital marketing methods. Cannabis marketers rank earned media at 19% as the next most effective method. It should be noted that much of earned media is an extension of a brand’s content marketing strategy.

Bottom-line, there is no more powerful digital marketing opportunity for cannabis marketers than content marketing. The creation and sharing of amazing content should be a significant part of your marketing budget.

The Domino Effect of Great Content Published Often and Consistently

Content marketing is so powerful because of the domino effect. When you publish useful, meaningful, and relevant content on your blog. You’ll then have something amazing to share in your email marketing and across social media platforms.

As more people see your content in their email inboxes or preferred social media platforms. They’ll further engage with it, and some will share it with their own audiences, friends, and followers. In order to increase traffic to your website, you can repurpose a single piece of content. As well as awareness of your brand, and leads thanks to the domino effect that occurs online.

Content Marketing

It’s the marketers who understand the value of great content and their target audiences who have the most success with content marketing. These marketers know how to write content for the web (including style, formatting, SEO considerations, and more). They know how to break content into pieces to efficiently repurpose it. Then further extend its reach and lifespan far beyond what the original content could do alone.

For businesses, keep in mind is not just that you should be investing heavily in content marketing. In addition, not all marketers are content marketing experts. Visuals contribute greatly to the success of content marketing. Hence, amazing digital assets need to be created by designers. If you’re investing heavily into content marketing, make sure you have the right people to develop the best strategy. Then further implement it effectively to drive the highest returns on your investments.

The Importance of Your Blog as the Foundation of All Content Marketing

The power of content marketing starts with your blog. A blog that is part of your business’ website is an essential piece of digital marketing today. Keeping a blog updated with fresh content is the whole point of blogging. That means you’ll have more content to share. As a result, Google and other search engines will have more ways to find you.

Search engines rank high-quality, authoritative content higher than other pages in search results. You’ll get more search engine traffic if you write epic blog posts on your website. This is simply because your posts will appear higher in search results. The more people who visit your blog posts, the more who will share them across social media. Which further brings even more people to your website.

Blog Post & Marketing

Your blog also fuels your email marketing, social media marketing, and digital advertising. Blog posts give you opportunities to create targeted email marketing campaigns and social media posts (or ads). These drive people to your website, boost brand awareness, and increase leads. You can use your blog posts to promote lead magnets, such as ebooks and checklists. This can further require that visitors provide their email addresses in order to access those assets. Promote the lead magnet blog post across social media and other digital advertising methods. So, you’ll grow your email marketing list and generate more leads.

Digital Marketing in the Cannabis Industry: Key Takeaways

Marketers report that a cannabis business’ website/blog, email marketing, social media, and SEO are the most effective digital marketing methods. Much better than any other digital marketing opportunity. All of these methods are part of content marketing, so take a look at your marketing budget. Then make sure you’re allocating enough of it to content marketing.

According to the 2022 Cannabis Digital Marketing survey, only 19% of marketers say programmatic ads are the most effective. Just 17% said pay-per-click (PPC) ads are most effective, and 10% said display ads. This compares to 64% who said their website/blog was most effective, and 51%-53% who said their email marketing, social media, and SEO were most effective. Now, take a look at your budget and re-allocate accordingly.