Build in-depth Product Pages Your product pages are the most important pages on your e-commerce website. In order to rank your product pages well. They will need a number of upgrades that will help rank them better in search engines. Step 1: Write Long Form Product Descriptions Just like category pages, the product pages should […]
1. Do in-Depth Keyword and Competitor Research You should appreciate the fact that you are not the only CBD business online and therefore check what competitors are doing to rank higher on google searches. Of course, you should only check the ones performing well online. Check to know the kind of strategy your competitor is employing to […]
Independent eCommerce Platform When deciding how to sell cannabis online, retailers can either use a third-party marketplace or have their own eCommerce website. In the long run, owning an independent eCommerce platform is certainly a better option than using a marketplace. Having your own cannabis eCommerce website gives you complete control over the design, product […]
Cannabis Marketing & SEO in 2022
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Organic Traffic is Your Best Friend Paid search is usually an obvious channel for eCommerce companies to invest in. Unfortunately, it’s not the best option if you intend on targeting a lot of popular cannabis-related products. Google categorizes cannabis as a “dangerous product” under the subcategory “Recreational drugs”, which it defines as: “Ads for substances […]
As the cannabis industry grows and more and more dispensaries pop up, it is becoming harder to make your dispensary stand out. To ensure that your business is able to attract and retain as many customers as possible. It is vital to offer a customer experience and products that are memorable and unique. Try these […]
Cannabis Marketers’ Top Digital Marketing Methods Cannabis marketers’ top digital marketing methods are explained here. Researchers from the Cannabis Marketing Association, New Frontier Data, and NXTeck completed the 2022 Cannabis Digital Marketing Survey. Their findings indicate the following methods are most effective for cannabis businesses and their ancillary businesses: -Website/blog: 64% -Email marketing: 53% -Social […]
Branding Your Cannabis Business
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Logos The logo of your cannabis brand should determine the overall brand’s visual direction. Start by focusing on your logo when rebranding or building your business. In addition, you can use it to build out the rest of your visual identity strategically. Think beyond what looks good when making creative decisions for your logo. Make sure […]
Invest in the Right Tactics Recent studies show content marketing is most successful for brands that focus on the right tactics. According to survey respondents, the following 10 tactics will be most helpful to brands in 2021: Improving content quality: 55% Search engine optimization (SEO): 46% Creating more video and visual content: 41% Updating and […]
Lousiana Senate The Louisiana State Senate voted 26-8 on Wednesday to approve a bill that would protect public employees who use medical cannabis from job discrimination. Louisiana’s House of Representatives approved House Bill 988 last week. It now heads to the desk of Governor John Bel Edwards for his consideration. Under the bill, public employees […]
As Marijuana Legalization Takes Effect On Instagram, Cannabis Marketing Is Reshaped As marijuana legalization takes effect, marketing on Instagram is changing. According to a recent study, marijuana legalization has drastically changed cannabis marketing on Instagram. The study entitled “From dealing with influencing: Online marketing of cannabis on Instagram” and published in the international journal Crime, […]
Competition Rises as Additional Dispensaries Recieve Permits During a meeting on Tuesday, regulators said consumers purchased $24 million in recreational pot in the first month of the industry’s launch. The meeting approved additional dispensary permits. On April 21, 12 medical-only dispensaries started selling recreational marijuana. Joining an additional five medical-only dispensaries that will soon be […]
Cannabis Marketing Tips in 2022
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Cannabis Marketing Tips in 2022 Take Advantage Of Popular Hashtags Participating in weekly or daily hashtag themes (via Twitter). Such as #designerweed or #cannabis, might help your company acquire the attention it deserves. Engaging in the community and contributing with hashtags that hundreds, if not millions, of people, are already using allows you to reach […]