Build in-depth Product Pages
Your product pages are the most important pages on your e-commerce website.
In order to rank your product pages well. They will need a number of upgrades that will help rank them better in search engines.
Step 1: Write Long Form Product Descriptions
Just like category pages, the product pages should have long-form content about each product that is unique. Ideally, it is over 1,000 words.
Longer content is proven to rank higher in search engines and it’s no different for product descriptions.
Step 2: Add Product Videos
Videos of your products on your product page have multiple positive results that will help:
- Increase conversion rates
- Build trust
- Increase SEO
Whether you add videos of people using your product, how to use your product, feature highlights or simply user testimonial videos, they will help increase your product’s conversion rate and rank your product pages better in search engines.
Bonus Tip: Add your product videos to Vimeo/Youtube and add a link back to your product page from the video description for a free backlink and easy access to your product page!
Step 3: Get Product Reviews on Your Website
Obviously, you are going to have a hard time getting sales or ranking your product pages when your product has no reviews.
In this day in age, people look towards reviews to decide whether or not they want to buy a certain product.
Getting as many reviews as possible on your products will help build social authority, trust, and of course, increase conversion rates!
Having product reviews will also help your product pages rank better in search engines. When you have product reviews and rich snippets (we will talk about them later) your star reviews will show up in Google SERPs which will make your listing stand out and increase the number of people clicking to your site, which is good for SEO.
Create Relevant Educational/Blog Content
As I mentioned before, writing long-form content can be great for ranking your e-commerce category pages and product pages, but you can also build other types of content to generate more traffic to your store.
But before writing any blog posts or articles, you first want to do some research as to what people are searching for.
We can use a tool like Ahrefs and search for our main keyword or service. So let’s go to the content explorer and search CBD. We can then sort by organic traffic to get ideas of the content we could write that gets traffic.
Now we know that an article written around this topic could get 230,000 visitors a month so this would be a great content idea to build.
Make sure your content is focused on your product and answers popular questions people may have about your industry or product.
Here are some other types of content you can build to generate backlinks and traffic:
- Educational Articles
- In-Depth Product Reviews
- Comparison Guides
- Top Lists
Optimized Internal Linking
Building links to an e-commerce store can be more difficult than other websites so internal linking is very important to pass any link juice throughout your entire e-commerce site.
This is why it’s a good idea to add links to your products in the content throughout your website. Happen to mention your product in a blog post? Add a text link directly to the product page.
The easier it is for your users and Google crawlers to navigate your website, the better your pages will rank.
Build a Google My Business for Local SEO
Whether you are doing local SEO or national SEO, Google My Business is a powerful tool to generate more business online, for free.
Google My Business is Google’s management system for Maps locations and local results.
Hiring WJ Media Group For Your Cannabis Marketing
Hire professionals here at WJ Media Group. We are currently working with numerous cannabis companies, building their websites, and social media presence, and further boosting their SEO and web presence. We provide a secure and trusted service, contact us here. Visit our cannabis marketing page.