Independent eCommerce Platform
When deciding how to sell cannabis online, retailers can either use a third-party marketplace or have their own eCommerce website. In the long run, owning an independent eCommerce platform is certainly a better option than using a marketplace. Having your own cannabis eCommerce website gives you complete control over the design, product information, and branding. Unlike a third-party marketplace that offers little room for customization. Another valuable benefit is that you can market it directly to online visitors and existing customers and build brand loyalty.
Data Ownership For Building Relationships
To market your online cannabis platform directly to your target demographics, it’s essential to have access to their contact details. This is not possible when you use third-party marketplace platforms. With an independent eCommerce platform, you will not just own your website. But also all customer information and other relevant data to help you create innovative marketing campaigns. And further, offer a more personalized online customer experience. Through email marketing and loyalty program communications. You can keep your customers regularly engaged with your brand and grow your business. Grow by building long-lasting relationships.
Mobile and SEO-friendly Website
These days, consumers regularly use their smartphones to search the web and make online purchases. Hence, your eCommerce website must function properly not just on desktops but on mobile devices as well. You must avoid using an iFrame embedded menu. Employed by many third-party marketplaces, as Google won’t crawl or index your website. To ensure that your online cannabis store is discoverable. Further, use an advanced native eCommerce solution that aids in building SEO authority. If your chosen solution offers the ability to create content. Then you can also capitalize on SEO best practices to improve the flow of organic traffic to your website.
Age-Gating and Compliance Features
If you’re selling products online that have legal age restrictions, then an age-gate on your website is a must. This is not just a compliance requirement, but it also demonstrates your commitment to not exposing cannabis to minors. Many regulatory authorities are mandating more robust online age-gating measures beyond a simple “Are you 21+ yes or no” pop-up. It’s essential to choose a solution that offers the functionalities for you to comply with the laws. Your cannabis eCommerce store also has must-have features that allow for compliance with legal purchase limits. In addition to any other online regulations within your state or province.
Integration with POS and Cannabis Ecosystem
Most importantly, your chosen eCommerce solution must integrate seamlessly with your POS system. This is for further efficient inventory management, transactions, and payment processing. Ensure that you are using an advanced cannabis POS system that syncs with leading cannabis tech ecosystem solutions. So that you can streamline your online business and maintain a recurring revenue stream from it. For a seamless shopping experience, your customers should be able to browse the website. Then, place an order, pay online and request pickup or delivery.
WJ Media Group
Here at WJ Media Group, we provide the services cannabis companies need to successfully market their company. We have a broad education in cannabis marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.
