Author: Wil Rivera

If you’re a small business trying to win in local search results, your Google Business Profile optimization might be the make-or-break factor. At WJ Media Group, we’ve seen businesses go from invisible to top-of-mind simply by fine-tuning their presence on Google. Whether you’re a dispensary, home services company, or wellness brand, you must treat your […]

2025 Digital Marketing Trends Every Small Business Should Know The world of marketing moves fast—and if you’re not keeping up, you’re falling behind. At WJ Media Group, we help businesses stay ahead of the curve by turning trends into strategy. In this post, we’re breaking down the 2025 digital marketing trends that actually matter for […]

Running a business demands that you wear many hats, but one of the most powerful perspectives you can adopt is that of a marketer. At WJ Media Group, we work with countless entrepreneurs who think marketing is just a department — when in reality, it’s a crucial mindset. Embracing a marketing mindset shift will help […]

When New Jersey voters went to the polls in November 2020, the message was loud and clear: legalize cannabis and do it the right way — with fairness, opportunity, and redemption for communities harmed most by the War on Drugs. What we’re witnessing today is a clear case of New Jersey cannabis injustice, as the […]

When New Jersey voters went to the polls in November 2020, the message was loud and clear: legalize cannabis and do it the right way — with fairness, opportunity, and redemption for communities harmed most by the War on Drugs. We were promised a future where minority-owned, women-owned, veteran-owned, and formerly incarcerated individuals would be […]

If you’re still unsure whether to invest in online advertising this year, you’re not alone. With rising costs and ever-changing algorithms, businesses are asking: are Google and Meta ads really worth it anymore? The answer depends on your paid ad strategy—and how well it’s aligned with your goals. At WJ Media Group, we help businesses […]

In a rapidly growing and competitive industry, cannabis business branding is the key to standing out. Customers today are not just looking for high-quality products; they want to connect with a brand they trust. A strong brand identity helps build loyalty, attract repeat customers, and establish credibility in an industry with strict regulations. At WJ […]

Search engine optimization (SEO) is one of the most powerful tools for businesses looking to increase their online visibility. However, with constant algorithm changes and shifting best practices, many companies unknowingly make mistakes that hurt their rankings. At WJ Media Group, we’ve helped businesses fine-tune their SEO strategies by focusing on what works—and avoiding what […]

At WJ Media Group, we often hear business owners ask, what does email marketing do? It’s a fair question — and one that deserves a clear, thorough answer. Email marketing remains one of the most effective tools for businesses to connect directly with their customers, nurture leads, drive sales, and build long-term relationships. Whether you […]

In 2025, Facebook and Instagram ads continue to be among the most powerful tools for digital marketing. With algorithm updates, new ad formats, and evolving audience behaviors, businesses need to stay ahead of the latest trends to maximize their advertising success. Whether you’re a small business or a large brand, understanding the newest strategies is […]

In today’s digital world, ranking high on Google is essential for business success. If you’re just getting started with search engine optimization (SEO), this guide will walk you through easy-to-follow steps to improve your website’s visibility. Whether you’re a small business owner, entrepreneur, or blogger, implementing these strategies can help you achieve better rankings. At […]