1. Do in-Depth Keyword and Competitor Research
You should appreciate the fact that you are not the only CBD business online and therefore check what competitors are doing to rank higher on google searches. Of course, you should only check the ones performing well online. Check to know the kind of strategy your competitor is employing to stay on top of the game.
Another crucial detail you should check is the keywords that your competitor is targeting. CBD keyword research is undoubtedly important when it comes to increasing the ranking of your website. You need to collect a detailed semantic core, which will later help you create a structure and content plan, as well as find low keyword difficulty (KD) keywords that can bring quick results. Also evaluating your competitor’s structure will help you identify the loopholes in it and do it differently to stay ahead.
After identifying such target keywords, you will then be able to build your effective SEO strategy around them. When linking, only use quality links. For instance, only link to reputable sites. On the same note, make sure only high-ranking and relevant sites link back to you. Note that a single high-quality link is worth thousands of sub-standard links.
2. Create a Perfect Site Structure
If you have a CBD e-commerce store, then you must have an ideal structure created (both for search robots and for people). You need to put down all the main sections of your website and envision the structure, breaking it down into subsections and then specific pages. It is also worth pointing out that you need to adhere to the golden rule “1 keyword group = 1 landing page” – that is, each page on the site must answer its own group of queries, and not create several pages for one keyword group.
When categorizing pages, the following SEO tips for marijuana dispensaries will guide you:
- Ensure every page can be accessed effortlessly regardless of how complex your structure is.
- When building a hierarchy, do not solely rely on target keyword search volume since the most searched query is not always the top keyword for each page.
- If you want to use filtering options, be careful when implementing them, especially if used alongside each other.
- Make sure your site is scalable. This ensures that whenever you want to incorporate new categories and subcategories, you can achieve that without reworking your structure.
3. Perform Technical SEO for Your Website
You can write great content that sweeps readers off their feet and build great links. However, if you don’t implement technical search engine optimization, your site will not grow as rapidly as you thought it will after doing all that.
Therefore, you need to do qualitatively technical SEO once and then focus on others. Always remember that the technique is the basis for the growth of SEO indicators.
4. Advanced Link Building Strategy
Sometimes you might be tempted to be a link schemer when building backlink strategies but this will eventually hurt your overall ranking. Try to monitor your anchor links and understand the situation on the market. Make sure only authoritative and trustworthy websites link back to you. You can also contact cannabis sites and request links. Or still, you can find a professional link-building company to create CBD backlinks for you.
Sometimes you could find yourself with toxic backlinks. In this case, you can get rid of them so that your ranking on Google is not affected. The Google Search Console gives you a report with a breakdown of such links. From there, you can initiate a disavow process and then add your list to Google Search Console so that Google knows that such links are no longer in any way associated with your weed brand.
5. Analyze Your Data and Track Your Performance
An SEO campaign cannot be complete without analytics. Therefore, it is necessary to analyze the data and draw certain conclusions and adjust the strategy. Luckily, you can track your traffic and conversions through Google Analytics. Our cannabis SEO services can help you identify what is and what is not performing for your cannabis on-page SEO, as well as we will analyze the whole website and promotional strategies to help your site perform better and achieve more prominent results. Get in touch with us today as you start your new traffic.
WJ Media Group
Contact us here or at (732) 670-6402. WJ Media Group can provide extensive knowledge of cannabis marketing.
