Instagram As a Retail Tool

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How to use Instagram for Retail Instagram isn’t just an everyday social media for people to share photos of their food and pets. Instagram is a crucial tool for your business. It features a way to shop and sell. The e-commerce feature is just another thing to take advantage of when building a business. In […]

How Search Engines Work

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SEO

Information, e-commerce, advertising, and entertainment are all readily available on the internet. It’s true you search for them, but how exactly do you find them? This article explains how search engines work and how SEO can help your business. Search Engine Optimization (SEO) As a digital marketer, knowing how to get your brand, website, or […]

Digital Marketing Mythbusters Edition

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Digital marketing weaves a complicated web. As the internet continues to grow and we shift further and further into the digital realm, so does that metaphorical web. Digital marketing isn’t just about having a pretty website and calling it a day; it takes work. It takes work to not only maintain your place in this […]

How To Improve Customer Reviews

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Every successful marketer knows that word-of-mouth advertising trumps all when it comes to generating new business. Whether your prospective customers or clients hear the opinions of others that have already done business with you. This creates a perception and influences decision-making in a way regular advertising never could. Living in today’s digital world, customer reviews […]

Social Media Terminology

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There are A LOT of social media platforms, and with these come all sorts of new lingos and terms when referencing their features. There is some overlap, but it can be confusing at times to navigate through the ocean of terminologies. As a business owner, your presence on social media is vital to maintaining and […]

Social Media Platforms and Algorithms

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Despite the fact that social media platforms all revolve around “social networking websites,” they differ quite a bit. It’s not just the base functions and user experience that are different. In the back, all of the top social media websites, rank content and users using algorithms. These main platforms are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.  […]

5 Tips to Expand Your Reach on Facebook

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Facebook is one of the most prominent and far-reaching social media sites occupying the internet right now. Since it doesn’t seem to be leaving any time soon, it’s important for your business to be a part of it. Here are five tips for expanding your reach on Facebook. Be interesting The best way to succeed […]

Utilizing Reddit as Marketing Strategy

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Utilizing Reddit as Marketing Strategy Reddit advertises itself as “the front page of the internet” and it can most certainly back it up. While ranking as one of the top ten websites in the US and top 20 in the world, Reddit houses a collection of forums ranging in the millions. These communities of subreddits […]

Is Snapchat Effective for Marketing Your Small Business?

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Snapchat There are 187 million daily active users and more than 10 million daily video views on Snapchat. This makes Snapchat a great platform for marketing, but is it the right fit for you? If you’re not familiar with Snapchat, the most important thing to know is that the platform is all about disappearing content. Users […]

What are the Benefits of TikTok for Business: Is it Worth it?

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The benefits of TikTok for business are multiple. You just need to have a clear vision of what they are and how to make them work for your brand. As one of the newest social media platforms. TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for businesses to reach new, […]

The Best TikTok Marketing Tips for Creators

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The 7 Best TikTok Marketing Tips and Best Practices Here are the best TikTok marketing tips and best practices that you can start using now… ‍ 1. Identify and Adapt to Trends Identifying and adapting to trends is an important part of becoming a successful TikTok content creator. Instead of shooting in the dark, absorb […]

4 Marketing Tips To Help With a Successful Fourth Quarter

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With the fourth quarter of 2021 on the horizon, it is a good time for sales leaders to review strategies in preparation for achieving fourth-quarter B2B selling objectives. The following is an overview of some sales tips to help your business review its process for fourth-quarter planning and ensure reps are ready to execute on […]