What are the benefits of TikTok for business?
TikTok has a huge, growing audienceThere have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide. The platform’s main demographic of users are teenagers and young adults; 32.5% of TikTok users in the US are aged between 10 and 19 years old, and 29.5% are between 20 to 29 years. But the volume of users and the rate at which it’s growing means that it can provide access to a huge audience. It seems to be easier than on other channels to create video content that goes viral and reaches hundreds or thousands of people.
The audience is internationalTikTok is used in over 150 different countries, and viral videos on the platform can reach all over the world. If you’re looking at reaching international markets, then TikTok is an effective platform for connecting with new audiences in other countries.
Video marketing is a priorityThe trend for video marketing isn’t going away anytime soon. In fact, research has shown that 86% of people would like to see more videos from brands. And while 85% of businesses are already using video as a marketing tool, TikTok is a good way to expand the reach of your video content. If you’re not already using video then it provides a fairly accessible way to incorporate video into your existing marketing strategy.
It’s easy to connect with an audienceIt’s fairly straightforward to promote your business and reach an audience by launching a hashtag challenge. You can choose an idea or theme and then encourage users to create or recreate videos using a branded hashtag that you’ve come up with. It’s a good way to increase interactions with your brand and encourage engagement.
Is TikTok right for your business?
Is your target audience on TikTok?While the audience on TikTok is huge. You need to consider whether the people that you are trying to target specifically are going to be using it. That being said, if your target audience isn’t currently using TikTok you also need to consider whether they will be in the near future. Although TikTok currently seems to be a Generation Z trend. Most of the main social media platforms started off with a predominantly younger audience. Instagram for example, was initially used mainly by teenagers and young adults. Now its audience has diversified and there are millions of businesses also using it as a marketing channel. By getting involved with a new platform early you’ll be able to get a head start on your competitors. You can begin growing your audience before the platform is oversaturated with businesses and promoted content.
TikTok influencer marketingTikTok is still in its early stages as a marketing channel. Although some major brands are starting to work with influencers on the platform to extend their reach. These influencers have millions of followers, and now could be a good time to start working with them. Currently, TikTok influencers are charging considerably less for access to larger followings than influencers on other platforms like Instagram.
TikTok advertising’s still not a fully-fledged advertising platform, but TikTok has recently introduced opportunities for advertisements. There are currently five different ad formats including in-feed ads. Which are similar to Instagram adverts and appear as you scroll through: Branded Takeovers that appear when someone opens the app, and Branded Effects that use AR filters, stickers, and lenses.While these advertising options offer a lot of potential for connecting with TikTok’s vast audience, they can have a high minimum spend that might not be affordable for small to medium businesses. So it’s worth considering whether your business will be able to pay for advertisements on TikTok or if you’ll need to use it in other ways to promote your business.