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Instagram isn’t just an everyday social media for people to share photos of their food and pets, it can be a crucial tool for your business. It also features a way to shop and sell. The e-commerce feature is just another thing to take advantage of when building your business.

Working with Instagram Stories

Your Stories are a way to link images on Instagram and are set to last for only 24 hours. Shopping on Instagram is enabled on the Stories feature as well, so if you have a limited time sale, for example, you can post the various products on your own Instagram story. E-commerce features like tags are built into Stories as well so that people can tap or click on tags and quickly make purchases. With the right application and proper marketing, Instagram Stories can be another great vehicle for selling products.

Image is Everything

If you want to boost your sales, making a solid investment in beautiful photography will make your company and your products really pop.Instagram is about images, and the vast majority of Instagram users respond with visceral enthusiasm to beautiful or striking photography.

Some of the most successful businesses on Instagram, for example, have enjoyed a boost in business because they’ve invested in creating professional, appealing images. You have the unique opportunity to really show your potential customers every angle of your product and drive your sales.

Get Noticed

Simply leveraging the ease of Shopping on Instagram is only part of selling on the platform. You’ve still got to get people to pay attention. Judicious use of photography and smart organization of products is one way to achieve this, and if you have the budget, you can also pay for advertising on Instagram itself. Because Instagram is owned by Facebook, it should come as no surprise that you can access user data as well. If you wish to benefit from great user metrics, and more precisely target your promotions to a chosen demographic, you can invest in paid advertising to complement your efforts in developing the organic spread of your social media efforts.

Conclusion
Whatever you do, don’t be dull! If you don’t find your product images very appealing, then users on Instagram probably won’t either. Always make sure you present your products in their best light when it comes to shopping on Instagram. With over one billion users every month, Instagram offers vendors one of the greatest e-commerce vehicles available.
Always make sure you present your products in their best light when it comes to shopping on Instagram. With over one billion users every month, Instagram offers vendors one of the greatest e-commerce vehicles available.