Digital marketing weaves a complicated web. As the internet continues to grow and we shift further and further into the digital realm, so does that metaphorical web. Digital marketing isn’t just about having a pretty website and calling it a day; it takes work. It takes work to not only maintain your place in this ever-expanding digital landscape but to grow and prosper as well. This task may be both more and less difficult as you would imagine. There are plenty of myths floating around about what it takes to be successful, so it could be confusing to navigate at times, but we are here to put some of those myths to rest.
Myth #1: Cross-platform isn’t necessary
Digital marketing and prospering as a business in this modern time require you to have your hands in many pots. You can certainly survive as a business by only focusing on one element of your marketing practice, but you won’t flourish. The more involvement you have in your marketing the better you will succeed. Increasing your reach via mobile, social, and search is the best way to push your brand and products. More engagements equal more customers equals more growth.
Myth #2: Posting content isn’t important
Your online presence is more than just your website. Having a fancy good looking website is great, but it is only the beginning. While it is important to have a nice website, what matters is how you are bringing traffic to your page. The creation of content is key. Not just any content, however, but content that is both relevant and visible to whoever your target audience may be. The importance of this can’t be understated, as content marketing is becoming a larger focus for more and more online businesses. But wait – that sounds super overwhelming. Don’t worry, it’s not as hard as it sounds. Just post relevant as regularly as you can, the more the better, and you will see an uptick in traffic.
Myth #3: Tech is everything
True and False
Yes, technology plays a massive role in digital marketing and continues to grow. But at the end of the day, marketing is still marketing. The digital aspect of everything just speaks to the current landscape and format. Traditional marketing practices and techniques are still the foundation for everything, so it’s important to not view them as separate disciplines.
Myth #4: One-to-one marketing is impossible
It may seem like an elusive goal but one-to-one marketing isn’t as crazy as it sounds. Personalizing your digital marketing can increase your brand’s credibility as the go-to place for your product or service. Knowing your customer and what makes them tick will make this a breeze, which is why analysis and measurement are key. Things as simple as having the recipient’s name in the body of your emails will give your customer a more trustworthy feel for your business. Analyze your online marketing and see what will work for you.
Myth #5: There are too many social platforms to keep up with
True and False
I mean let’s be real, there are a lot of social platforms available right now. Front runners like Facebook (soon to be Meta), Instagram, Twitter, Reddit, Pinterest are some of the go-to’s for consumers and businesses alike. While the number of platforms may seem overwhelming, it’s important you don’t let it get the best of you. Whether you’re new to the social sites or a seasoned veteran, you are more than capable of prospering from them. Your business’ presence on social media is vital. Each may attract a different clientele, giving you an increased opportunity to boost your audience and gain new followers. These are great resources to have so be sure to take advantage of them.
Digital marketing can be overwhelming sometimes, but don’t let that shy you away from your business’ success. You don’t have to do it alone. Contact WJ Mediagroup for consultation and get your business moving in the right direction today.