Facebook is one of the most prominent and far-reaching social media sites occupying the internet right now. Since it doesn’t seem to be leaving any time soon, it’s important for your business to be a part of it. Here are five tips for expanding your reach on Facebook.

Be interesting

The best way to succeed on a platform like Facebook is to provide relevant, interesting, and fun content. Posting enjoyable content will help motivate your followers to share with others. Sharing content on Facebook is a powerful feature that allows for the rapid spread of information all across the world. Creating content worthy enough to be shared gives you more exposure and maybe even some new followers along with it. New Facebook algorithms reward engaging content which will also help increase your reach. 


Show your personal side

Social media is a space to bring the conversation down to the consumer. Different platforms can offer different benefits, but ultimately, they are a place for you to interact with the public and build relationships. It is an opportunity to show the human side of your business. It doesn’t need to be all formal and informative, you have your company’s website for that. Be fun and friendly and it will help invite and attract more and more followers that want to interact with you. 


Use Facebook insight

Facebook has a built-in monitoring tool for their platform called Facebook Insights. This will allow you to gain a better understanding of your audience and how they react to your page and your posts. If your business is set up on Facebook, just go to your page and click ‘View Insights’ and then “Reach’. From here you will be able to see different kinds of information. You can see how your past posts have performed and what type of content and posts have reached the largest audience. You can use this information to your benefit and produce more positive content for the future. 


Change it up

Variety is the spice of life. It’s recommended that you change up the content you post every once in a while to keep things interesting. It’s important to have the promotional material, but not as important as you may think. In fact, only around 20% of your posts should be promotional, and the rest should be social. There are a few different ways to represent “social” content. It can be represented as videos, images, live streams, and different kinds of text-based posts.


Optimize future posts

One of the best ways to measure, track, and gain insight into the performance of posts is to do something called “A/B Testing”. By split testing two near-identical versions of the same post, you can get immediate feedback. You can use this method to optimize your posts. Take the one that performed the best and implement any necessary changes. From there, just repost the improved version to all channels and maximize your reach.