Cannabis eCommerce Websites: 5 Must-Have Features

Independent eCommerce Platform

When deciding how to sell cannabis online, retailers can either use a third-party marketplace or have their own eCommerce website. In the long run, owning an independent eCommerce platform is certainly a better option than using a marketplace. Having your own cannabis eCommerce website gives you complete control over the design, product information, and branding. Unlike a third-party marketplace that offers little room for customization. Another valuable benefit is that you can market it directly to online visitors and existing customers and build brand loyalty.

Data Ownership For Building Relationships

To market your online cannabis platform directly to your target demographics, it’s essential to have access to their contact details. This is not possible when you use third-party marketplace platforms. With an independent eCommerce platform, you will not just own your website. But also all customer information and other relevant data to help you create innovative marketing campaigns. And further, offer a more personalized online customer experience. Through email marketing and loyalty program communications. You can keep your customers regularly engaged with your brand and grow your business. Grow by building long-lasting relationships.

Mobile and SEO-friendly Website

These days, consumers regularly use their smartphones to search the web and make online purchases. Hence, your eCommerce website must function properly not just on desktops but on mobile devices as well. You must avoid using an iFrame embedded menu. Employed by many third-party marketplaces, as Google won’t crawl or index your website. To ensure that your online cannabis store is discoverable. Further, use an advanced native eCommerce solution that aids in building SEO authority. If your chosen solution offers the ability to create content. Then you can also capitalize on SEO best practices to improve the flow of organic traffic to your website.

Age-Gating and Compliance Features

If you’re selling products online that have legal age restrictions, then an age-gate on your website is a must. This is not just a compliance requirement, but it also demonstrates your commitment to not exposing cannabis to minors. Many regulatory authorities are mandating more robust online age-gating measures beyond a simple “Are you 21+ yes or no” pop-up. It’s essential to choose a solution that offers the functionalities for you to comply with the laws. Your cannabis eCommerce store also has must-have features that allow for compliance with legal purchase limits. In addition to any other online regulations within your state or province.

Integration with POS and Cannabis Ecosystem

Most importantly, your chosen eCommerce solution must integrate seamlessly with your POS system. This is for further efficient inventory management, transactions, and payment processing. Ensure that you are using an advanced cannabis POS system that syncs with leading cannabis tech ecosystem solutions. So that you can streamline your online business and maintain a recurring revenue stream from it. For a seamless shopping experience, your customers should be able to browse the website. Then, place an order, pay online and request pickup or delivery.

WJ Media Group

Here at WJ Media Group, we provide the services cannabis companies need to successfully market their company. We have a broad education in cannabis marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

Branding Your Cannabis Business

Logos

The logo of your cannabis brand should determine the overall brand’s visual direction. Start by focusing on your logo when rebranding or building your business. In addition, you can use it to build out the rest of your visual identity strategically. Think beyond what looks good when making creative decisions for your logo. Make sure the design aligns with the values and messaging of your business. There is no doubt that your cannabis brand’s logo plays an important role in the look of your business.

The reason for this is that it serves as a brand identifier. An effective brand logo will do three things: 1.) build trust and brand recognition. 2.) make your cannabis company or brand stand out from the competition. 3.) visually represent your brand in the most basic form. To avoid distractions, you should design your logo in black and white at first. The next step is to explore colors once your design has been solidified.

Colors

Color plays a critical role in your cannabis brand’s look and feel. Different colors evoke different emotions and often serve as a first impression for the customer. Take time to review the psychology of color. Then choose a color palette that will speak to your core demographic in the cannabis community. Color is a great way to contribute to your cannabis brand’s look and feel while adding versatility to your designs. Take advantage of the color palette that you choose – it is a chance to visually communicate with your customers. Colors can also increase recognition up to 80 percent for your cannabis brand. They further end up being the biggest reason consumers decide to buy!

Fonts

Similar to a photo or icon, fonts are a great way to elevate your designs and content. Your font choice is a way to express your cannabis brand’s personality. As well as the atmosphere you’d like to create when presenting your name and tagline in your logo. Be careful not to choose too many fonts – remember you want to stay consistent. You should choose fonts each with a specific purpose – some for print and some for the web. To determine the best font for your cannabis brand’s look and feel. Make sure that they read well,  are visually pleasing, and use them throughout all your branding assets.

Photography

You can boost your business and tap into your viewers’ visual senses by investing in quality photography. When a cannabis brand prioritizes professional photographs to showcase itself. Then they’re more likely to stand out among their competitors in the industry. By placing customers in the environment of the photograph, photography elevates a cannabis brand’s look and feel. It can make a potential client feel more trusting of a provider. Use photography as a tool to elevate your design elements and create consistency across all your social media platforms. Including flyers, website design, and collateral. A good tip is to find a set of photos that you love. Then use those exclusively across all of your cannabis brand assets. This will give your designs visual cohesiveness.

Website

Once you’ve finalized all your design elements. It’s time to build out your most important cannabis brand look and feel asset and promotional tool – your website. Often entrepreneurs make the mistake of prioritizing their website design and treating the logo as an afterthought. Having your logo ready first, allows you to incorporate your cannabis branding colors and fonts into a website. In addition to the photos that you have chosen. To ensure your website and logo work in tandem. Further, implement your core logo colors throughout the web pages as accent colors.

Consider also using your logo’s secondary colors to establish an even stronger connection. Make sure to take advantage of your website because it serves as your online store and often replaces print publications. Further, your website plays a key role in supporting your cannabis brand, facilitating sales, and generating leads. A website is a perfect way to display your cannabis brand’s look and feel. This is because it delivers your marketing message all day, every day.

Cannabis Marketing with WJ Media

Cannabis Marketing with WJ Media 

Cannabis Law Changes

Whenever a new state legalizes cannabis, marketing agencies look to apply their professional background to the cannabis industry. As the industry is still in its early stages, regulations are constantly changing, and growth is rapid. An organization that deals with cannabis should use a marketing firm with ethics, experience, and an extensive portfolio in the industry. That’s why we suggest choosing WJ Media Group for all of your cannabis marketing needs!

WJ Media group has thorough experience in the cannabis marketing industry. Marketing in the cannabis industry can be quite a task. The cannabis industry is notoriously harder to market in because of the more complex laws in place. Having to deal with stigmas and complicated rules, laws, and regulations is necessary. With more laws beginning to change as time goes on, the marketing of cannabis products is absolutely vital and necessary.

Every social media platform has its own set of rules and stipulations, and they all follow different guidelines. This makes cannabis marketing much more tricky than a typical product. Although it also provides room to thrive because of its niche. A cannabis company will run into issues regarding guidelines on social media. Using a media company like WJ Media will help relieve these issues and navigate safely while marketing your cannabis brand.

WJ Media’s Experience

WJ Media has experienced all of the issues that come with cannabis marketing, always finding a solution. Ranging from product information, packaging, labeling, and more. WJ Media has encountered various issues on social media platforms and worked through them. Having a company with experience in cannabis marketing is vital because of its complex rules. We here at WJ have done everything from recovering social media accounts to completely rebranding a company.

WJ Media offers multiple areas of marketing for cannabis companies.

Services:
  • Social Media Management- We define your competition and target audience. We then research what is working to generate the most traffic in your online industry, then strategize your campaign accordingly. 
  • SEO- With our tools, we help you grow your business online and then get noticed by Google.
  • Web Development- We develop modern websites for your business, then optimize for speed and efficiency
  • Google Business- We manage the back-end analytics and provide measurable results that demonstrate how our services help you reach your customers.
  • Packaging- concept, packaging design, sourcing, proofing
  • Branding- strategy, logo design, naming, copywriting
  • Web & Mail- graphic and web design, flyers design, magazine design, direct mail

For more cannabis marketing tips click here