Elon Musk, the self-proclaimed Chief Twit, purchased Twitter and immediately started unleashing his changes. It’s hard to tell if 100% of his visions are actually going to hit the site, but there’s a good chance a lot of them do. Here are what some of these changes will mean for you and your business on the platformThank you for reading this post, don't forget to subscribe!
Paying for the Check Mark
Musk announced an $8-a-month paid version of Twitter that seemingly just allows you to have the blue check mark next to your username that you see with verified celebrities or companies. It’s unclear if this will be successful or if it will even happen but if it does it might become the norm for your business to have to pay for Twitter. Being a verified account is important to prove you are real to users, so businesses might be forced into purchasing their check marks to keep up on the site.
Musk has expressed a lot of interest in the way the algorithm gets tweets to the user. He’s teased ideas like letting users choose which aspects of the algorithm affect their timelines the most. While this seems like a change that would only impact a niche user base that is interested in the more techy side of the platform, it can also allude to algorithm changes in the future. Cracking the algorithm will be important to get your tweets to users who typically do not get them.
While replying to Twitter users’ questions Musk said h absolutely wants to either increase the character limit or remove it on Twitter. He also alluded to other types of posts on the app being updated in this process. Longer articles, longer videos, and new types of sharing can all be coming soon. He wants these longer-form posts to have more priority, so capitalizing early could get your posts to a bigger audience
Coming along with these longer videos Musk is promising, is the ability to add paywalls to them. This will allow users to add prices such as $1, $2, $5, or $10 payments to view the video. It is probably safe to say avoid this function when marketing your business.
Musk plans to cut the number of advertisements a user sees on their timeline by half. This changes advertising on Twitter a lot for your business. It is likely going to get more expensive to advertise to a large audience, making it less lucrative for your business. On the other hand, with users less exposed to ads, they might interact with the few they see better.
It is going to be a full-time job to keep up with Musk’s changes to the site. Running your business is already hard enough, you can benefit a lot by letting someone else market it for you. Contact us at WJ Media Group for web design, social media marketing, SEO, and more.