Keeping your website updated and fresh is one of the best ways to get new customers and get your previous customers to keep coming back. You cannot go wrong with some of the tried and true basics in Web-Design, but adding some new and trending elements to your site will help you stand out from the competition. Here are some of the web design trends we expect to explode in 2023.

Art Deco Themed Sites

Art Deco relies on ornamental, symmetrical, and geometrical shapes. Creating an easy-to-look-at, patterned and decorative site can help reduce visual stress and create visual interest in your site. Adding subtle Art Deco elements to your site can help you stand out in 2023.


Micro-Animations have already started to appear all over sites, and now is the best time to add some to your page. It is a perfect time to capitalize on this trend and learn from the mistakes others have made. A Micro-Animation should add an organic and interesting element to your page, yet not distract too much. Something like this moving background on “SmashMallow’s” site is interesting and welcoming.

You can also utilize micro-animations on eCommerce sites. Opting to use a small video showcasing your product instead of the typical set of pictures can help you stand out.

Text-Only Hero Design

For years the landing pages of sites have utilized pictures in the hero, with text typically on-top of the picture. In 2023, we can see this trend finally coming to an end, opting to instead take a page out of newspaper design with a big, bold headline on the front of your page. Remove that Hero picture, and change it to a bold color with some bolder text on top.

Negative Space

Instead of cramming as much information as possible on a page, utilizing pictures and text with ample negative space in between can create a sleek, refined look. If you want your site to look modern and advanced, negative space can be your friend in 2023.

Organic Shapes

2020 had geometric shapes; 2023 will have organic shapes. Using fluid shapes with no straight lines is on the rise. Natural-looking, winding, and asymetrical shapes are easy to look at and can break up your site without having to use harsh lines.


Give your users a reason to stay on your site and stay engaged. For example, Polls, surveys, contests, and quizzes are interesting and fun ways to keep a user engaged with your site.

Now is the time to capitalize on Web-design trends in 2023. If you want to create a sleek and modern site in 2023, look no further than WJ Media Group. WJ Media Group is a full-service digital marketing agency in NJ that specializes in Web Development, SEO, Advertising, and Social Media Management. If you want to take your business to the next level, you can find out more about us here.



June 2023