A sleek homepage and vibrant branding may catch the eye—but that’s only part of the puzzle. The real question every business should ask is: “Is my website actually working?” At WJ Media Group, we help brands look beyond aesthetics and focus on what truly matters—results. That’s where a website performance audit comes in.
Why Design Alone Isn’t Enough
Sure, modern fonts and slick color schemes look great. But what if your contact form is buried? Or your pages take too long to load? A website performance audit digs into how your site functions behind the scenes and how users actually interact with it. A beautiful website that doesn’t convert is like a sports car with no engine.
Mobile Design: Where You’re Likely Losing Customers
Over 60% of users now browse on mobile—and Google prioritizes mobile-friendly websites in search rankings. A good website performance audit evaluates how your site behaves across all screen sizes. If buttons are too small, menus are clunky, or text is hard to read, users will bounce fast. Mobile UX isn’t optional—it’s essential.
Load Speed: Every Second Counts
Think your site loads fast enough? Studies show that even a 1-second delay in page load time can reduce conversions by up to 20%. A proper website performance audit will measure your site’s speed, identify what’s slowing it down, and offer fixes—like image compression, caching, and better hosting.
UX Audits: Mapping the Customer Journey
A user experience (UX) audit helps visualize how visitors move through your site. Are they finding what they need quickly? Are CTAs (calls to action) clear and compelling? A comprehensive website performance audit highlights these gaps and turns passive visits into active leads.
Final Thoughts
Your website might look amazing—but if it’s not converting, it’s costing you. A smart, functional site should engage visitors, guide them seamlessly, and turn them into customers. WJ Media Group offers expert website performance audit services to make sure your online presence isn’t just pretty—but profitable.
