Thank you for reading this post, don't forget to subscribe!
TikTok has been called the fastest-growing social media site of all time. It has been on the shortlist of the most downloaded applications for the past two years.
During the COVID pandemic, the short-form video app grew rapidly. Then users found time to explore the site and engage with their online audiences in new ways. Following this, the app then set a new record for the most downloads in the first quarter of 2020.
TikTok has a global user base of 800 million active users. The app has now ranked 9th among social media platforms, ahead of LinkedIn, Twitter, Pinterest, and Snapchat.
To put this in context, it took Instagram six years after its launch to reach the same amount of monthly active users that TikTok did in less than three. Facebook, too, needs to reach the same monthly active user level. TikTok bills itself as the “go-to app for short-form mobile videos.”
Users can make and upload a video that is up to 15 seconds long that includes music, filters, and editing effects, or shows the user lip-synching or dancing to a song.
Its swift video format isn’t just for lip-synching and dance challenges. TikTok is most common among teenagers all over the world, who are often the first to embrace new social media platforms. They found out how to use and adapt the platform to their preferences and needs early on. Many have then amassed tens of thousands of followers in recent years.
TikTok has established itself as a go-to destination for entertaining content. As evidenced by its two most popular hashtags: #entertainment and #dance. Pranks, health, home improvement, DIY, beauty and skincare, fashion, recipes and cooking, life hacks, advice, and pets are among the app’s most common categories. A wide variety of issues are being discussed and covered on TikTok.
TikTok provides a fantastic platform for advertisers to reach out to younger audiences all over the world in a fun and imaginative way. In addition, many social media memes start on TikTok. Being at the forefront of these cutting-edge trends can help brands gain credibility. On top of it all, Tik Tok does not need large budgets for content creation because it is based on spontaneous content created in everyday situations.
Here are some basic strategy ideas to grow your brand through TikTok:
- Create a branded platform on TikTok by making a branded page and playing with different content styles. Content can be produced easily even on a shoestring budget. The best thing to do is to keep up with trending hashtags and memes. Then add them to your brand. Create and upload authentic content with the app’s built-in filters, effects, soundbites, and editing tools. The organic resurgence.
- Following this, collaborate with influencers: Using influencer groups is a smart way to use TikTok. Influencers who live and breathe TikTok have built large, engaged followings by posting high-quality, relevant content. They understand TikTok and how to take advantage of its resources, functionality, and trends. Then brands should approach each other and partner on initiatives that make use of these technologies.
- Then create a hashtag challenge for users to join: Starting a cultural movement or meme by creating a challenge for users to enter is a perfect way for brands to get involved. Millions of users are drawn to the campaign’s top-performing competitions to make videos for it. The E.l.f cosmetics #eyeslipsface campaign. Which received over 4 billion views and 5 million video donations and has been dubbed the most popular TikTok, is a great example.
- Run TikTok ads: TikTok is one of the most promising new advertising networks since it has the reach of other platforms like Instagram but is still relatively untapped by advertisers. This means that generating impressions and clicks can be more cost-effective.
Many advertisers are starting to tap into TikTok’s potential by launching influencer marketing campaigns. There are several examples of fashion and beauty brands enlisting the assistance of influencers to market and review products. As well as participate in brand-specific challenges. Chipotle, a fast-casual restaurant chain, has earned a lot of acclaim for its interpretation of TikTok as a forum. During a six-day period in 2019, Chipotle’s GuacDance Challenge, which encouraged guacamole fans to show off their avocado-themed dance steps, earned 250,000 video submissions and 430 million video starts. It resulted in most guacamole being bought by the brand.
Chipotle launched a new “Chipotle Royalty” competition in 2020, which offeredTikTok users the chance to win $10,000 by demonstrating why their Chipotle order is the best out of over 4 million possible combinations. The campaign then encourages people to make videos using the hashtag #ChipotleRoyalty. For a limited time, Chipotle will offer the three winning entries as an official menu item on its app and website.
We’ll also see changes to the app that will speed up social commerce. For example, TikTok recently revealed a collaboration with Shopify, a leading eCommerce site. According to sources, the partnership would further help Shopify merchants expand their presence on TikTok and increase sales. According to analysts, TikTok’s purchasing process will be simplified. So then, users will be able to shop in-app. Many more examples of brands using TikTok to reach new markets would emerge. Ranging from setting collaborative and innovative challenges to using the platform’s thriving creative influencers. All of these innovations present an excellent opportunity to grow your brand. Grow it into a new and more specialized demographic and should be looked at seriously as a platform for advertising and promotion.