Google Ads just announced in their newest policy update that they are lifting some of the bans on CBD and Hemp advertising. Google Ads announced they will no longer ban all hemp and CBD advertising only in California, Colorado, and Puerto Rico. This update of course comes with some limitations.
The ban lift is set to take place on Jan 20th, 2023 for
- FDA-approved pharmaceutical products containing CBD.
- Topical, hemp-derived CBD products with less than 0.3% THC.
In addition to these requirements, Companies marketing CBD topicals must also be certified by LegitScript, which involves submitting products for lab testing and providing a third-party Certificate of Analysis.
After that, you can fill out a form through Google, where they will certify your product.
Supplements, food additives, and inhaled products will still be banned under Google’s rules.
Also, not all ad formats are available to marketers, including YouTube Masthead.
CBD will no longer be included on Google’s list of Unapproved Pharmaceuticals and Supplements.
Google Ads’ change to the CBD and Hemp Advertising Ban is a huge step forward for cannabis marketing. We hope to see more updates from Google as cannabis legalization continues to take place in the States.
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If your canna business wants to get ahead of the competition, WJ Media Group is here to help. To prepare your canna-business for the future, or to improve your canna-business and take advantage of this growing market while you have the chance, WJ Media group offers extensive cannabis marketing options. WJ Media group also offers consulting for your business in production, finding a retail location, SEO, Web Development, Social Media Management, and more. We are located in Central New Jersey but have clients all over the country. Feel free to reach out any time to learn more about how we can further your cannabis business.