A product listing is what the customer sees when they search for an item. This is one benefit of eCommerce meant for the seller. This online business plus point is that you can personalize your product listing after creating them. The best part? Creating a listing takes very little time, all you require is your product name or codes like EAN, UPC, ISBN, or ASIN.
Sellers can add many images, a description, product category, price, shipping fee, and delivery date. So, in just one step you can tell the customer many things about the item. Creating your listing shows the buyers what you have.
• Use high-quality resolution images. Blurry images distract and confuse customers.
• Maintain image dimensions. Usually, eCommerce marketplaces will recommend a resolution format.
• Provide multiple product views. Some sites even let you include a 360-degree view of items.
• When adding product variants – such as lipsticks in different shades – ensure each variant has its specific image.
Customizing listings makes them attractive and appealing. Here the seller has full control over customization, he can mention offers available, discounts, etc. Other advantages of e-business product listing are that it is free to upload and fast.
How this is different from offline stores? – Offline retail merchants can provide only some details about the product. This can be a hassle as they have to keep repeating the same data to every customer!! On the other hand, an online market gives you space to describe the product – just once and interested people will read it. One can include even more information like reviews, demo videos, offers ready, and expected delivery timing.
Lastly, the listing stays online 24×7 so the customer can see the item when he wishes. Sellers do have the option of adding multiple listings or removing items that are sold out.