1.) Utilizing SEO
By utilizing a set of well-researched and tested keywords, your strategy has the critical foundation needed to shape high-quality content that reaches more users and drives more traffic to your site. As soon as your keyword map is in place, you can work on other SEO elements that search engines seem to value in new blog posts, such as:
Internal links. Whenever posting a new blog, think about other blogs on your website that may offer additional value to the reader. Insert those links where appropriate.
High-authority external links. Consider linking to a few sites with high domain authority (DA) that logically bolster your content.
Subheadings. Using keyword-focused subheadings like h2s and h3s is a great way to break up text and improve readability.
Optimized metadata. Google crawlers value posts with meta titles, tags, and descriptions that provide relevant content and line up with searcher intent. When building out metadata, be sure to incorporate keywords naturally in each meta-data element.
2.) Social Media Promotion
Social media platforms offer a direct connection to some of the biggest online communities out there, allowing you to proactively market each brand new blog post to thousands or even millions of potential customers at once. Sharing that valuable insight across the most relevant social networks not only keeps your followers updated on the latest company news but also creates an additional and powerful online asset through which to inspire engagement and encourage readers to take the next step.
There are various ways to use social media to enhance your blog posts. Linking to your blog page within each social-media bio makes it easy for followers and newcomers to access and share new posts at any time. In addition, you can add social share buttons to each new blog post. Users will instantly share value-add content across their various social media feeds. This will bring in more and more users, potentially by hundreds or thousands.
Hashtags offer an effective way for expanding your blog posts and gaining more traffic. Search the relevant hashtags for your niche, then use these hashtags to your advantage. This creates a connection between your blog post and the currently trending topics or events. This is a way to simply be in the center of everything going on.
3.) Share Blog Content on Various Platforms
Using social bookmarking for your blog is an easy process. Locating where the right platforms are for your content is key, then submitting the content. There are specific niches you can find for your style of content as well.
Include a featured image in your blog post. In addition to that image, ensure it is something attention-grabbing. Making it stand out will generate more clicks to the blog post page across all platforms. Another key feature is using the right titles for the blog posts. This is what the user is going to see first. Focus on a creative and captivating title for your article.
4.) Promote your blog with email marketing
Although email marketing seems like an outdated way to optimize user retention, email marketing still remains at the top of the list when it comes to promoting your content. Find the right time each week that works for you and the content. Using a bulk email tool, and an email marketing plan can transform each new post.
Keep your email copy of the blog post short and to the point. This is where the catchy titles and images play a large role as well. Using relevant images and concise titles will ensure the optimization of the blog post’s message and will in return gain more traction from users.
5.) Seek out guest posting
Using guest posting, also known as guest blogging can be an extremely useful tool. Guest posting can be an amazing way to promote your blog and expand your brand online. The guest posting includes and is not limited to reaching out and building genuine partnerships with other people in the same industry. Making a connection with another person who works in your niche will provide insight, as well as cross-promotion for both parties involved. Pitching article ideas back and forth, then figuring out the best choice.
Each new guest post creates a digital asset for Google to crawl and index in search. In addition, it includes a blog link that will send the user directly back to your own blog posts. Ensuring that even more users will be exposed to your content.