If you’ve been relying solely on paid ads and occasional posts to grow your business, it’s time to rethink your strategy. In 2025, the most successful brands—especially small businesses—are turning to underrated marketing tactics that actually build community, boost reach, and convert followers into customers. At WJ Media Group, we’re seeing these five approaches make a serious impact right now.
1. Direct Message Outreach Still Converts
It might sound old school, but DM outreach is back in a big way. When done right (i.e., no spam), it creates genuine connection. Whether you’re a local landscaper reaching out to homeowners or a dispensary offering new menu drops, a well-crafted DM with a purpose can lead to immediate engagement or even a sale. Personalization is key—make it conversational, not transactional.
2. Short-Form Educational Reels Build Trust
In a world of noise, people crave quick value. Short-form reels that teach something in 15–30 seconds are thriving in 2025. Think: “3 Things Most Roofers Won’t Tell You” or “What Your HVAC System Is Trying to Say.” Educational reels are among the most underrated marketing tactics because they boost visibility and position you as an expert without being salesy.
3. Giveaways With Purpose Drive Real Results
Generic giveaways are out. Niche, thoughtful giveaways are in. For example, a dispensary giving away a “Self-Care Sunday Kit” or a local café raffling off a brunch-for-two voucher. The key is to tie your prize back to your brand story—and require participants to engage (tag, follow, share, etc.). Done strategically, giveaways offer one of the highest ROI among underrated marketing tactics.
4. Answer Box SEO (aka Featured Snippets)
Want to get found faster? Optimizing your website content to answer specific questions (like “How often should I replace my roof?”) can land you in Google’s coveted Answer Box. Most businesses skip this technique, but it’s one of the best underrated marketing tactics to grow your organic traffic without spending more on ads.
5. Newsletter-First Funnels
Email isn’t dead—it’s evolving. Instead of “BUY NOW” emails, we’re seeing success with newsletter-style funnels: short stories, tips, and occasional offers that feel like a conversation. Build value first, and conversions follow. It’s a subtle but effective strategy many small businesses overlook.
Why These Tactics Work
The common thread? Authenticity and value. In a marketplace dominated by automation and algorithms, it’s the human touches and thoughtful strategies that stand out. These underrated marketing tactics are especially powerful for small businesses looking to compete with larger brands without matching their budgets.
WJ Media Group helps local businesses—from dispensaries and contractors to coffee shops and CBD brands—implement these powerful strategies with real results. If you’re ready to stop blending in and start standing out, let’s talk.
