fbpx
SEO Tips for Cannabis Websites & E-Commerce Stores

Build in-depth Product Pages

Your product pages are the most important pages on your e-commerce website.

In order to rank your product pages well. They will need a number of upgrades that will help rank them better in search engines.

Step 1: Write Long Form Product Descriptions

Just like category pages, the product pages should have long-form content about each product that is unique. Ideally, it is over 1,000 words.

Longer content is proven to rank higher in search engines and it’s no different for product descriptions.

Step 2: Add Product Videos

Videos of your products on your product page have multiple positive results that will help:

  • Increase conversion rates
  • Build trust
  • Increase SEO

Whether you add videos of people using your product, how to use your product, feature highlights or simply user testimonial videos, they will help increase your product’s conversion rate and rank your product pages better in search engines.

Bonus Tip: Add your product videos to Vimeo/Youtube and add a link back to your product page from the video description for a free backlink and easy access to your product page!

Step 3: Get Product Reviews on Your Website

Obviously, you are going to have a hard time getting sales or ranking your product pages when your product has no reviews.

In this day in age, people look towards reviews to decide whether or not they want to buy a certain product.

Getting as many reviews as possible on your products will help build social authority, trust, and of course, increase conversion rates!

Having product reviews will also help your product pages rank better in search engines. When you have product reviews and rich snippets (we will talk about them later) your star reviews will show up in Google SERPs which will make your listing stand out and increase the number of people clicking to your site, which is good for SEO.

Create Relevant Educational/Blog Content

As I mentioned before, writing long-form content can be great for ranking your e-commerce category pages and product pages, but you can also build other types of content to generate more traffic to your store.

But before writing any blog posts or articles, you first want to do some research as to what people are searching for.

We can use a tool like Ahrefs and search for our main keyword or service. So let’s go to the content explorer and search CBD. We can then sort by organic traffic to get ideas of the content we could write that gets traffic.

Now we know that an article written around this topic could get 230,000 visitors a month so this would be a great content idea to build.

Make sure your content is focused on your product and answers popular questions people may have about your industry or product.

Here are some other types of content you can build to generate backlinks and traffic:

  • Educational Articles
  • In-Depth Product Reviews
  • Comparison Guides
  • Top Lists

Optimized Internal Linking

Building links to an e-commerce store can be more difficult than other websites so internal linking is very important to pass any link juice throughout your entire e-commerce site.

This is why it’s a good idea to add links to your products in the content throughout your website. Happen to mention your product in a blog post? Add a text link directly to the product page.

The easier it is for your users and Google crawlers to navigate your website, the better your pages will rank.

Build a Google My Business for Local SEO

Whether you are doing local SEO or national SEO, Google My Business is a powerful tool to generate more business online, for free.

Google My Business is Google’s management system for Maps locations and local results.

Hiring WJ Media Group For Your Cannabis Marketing

Hire professionals here at WJ Media Group. We are currently working with numerous cannabis companies, building their websites, and social media presence, and further boosting their SEO and web presence. We provide a secure and trusted service, contact us here. Visit our cannabis marketing page.

On-Site Content Creation Packages With WJ Media Group

Take your social media to the next level with customized and professional content creation for all your small businesses! We offer content creation packages for all social media platforms including Instagram, Facebook, and TikTok.

Package One:

One Week of Content/ 1 Hour of Shooting. As well as 2x High-Quality Videos Formatted for Tiktok/Instagram Reels. 3x Instagram and Facebook Page Posts. In addition to 5x Targetted Hashtags.

Package Two:

Two weeks of content, as well as 1.5 hours of shooting. 4X high-quality videos which are formatted for TikTok/Instagram reels. 6x Instagram as well as Facebook page posts. 10x targeted hashtags.

Package Three:

Four weeks of content, with 2.5 hours of shooting. 8x high-quality videos formatted for TikTok/Instagram reels. 8x Instagram as well as Facebook page posts. 10x targeted hashtags.

Click the link here or further visit our contact us page!

Website In a Week with WJ Media Group

Define a purpose

Before you jump into building a website, you need to consider its purpose. Will it be something simple like a blog, or a little more complex? The purpose of your website will have a huge impact on the design, coding, and costs associated with the build, so make sure you understand what you need the site to do for you. We will adhere to any requests as long as they’re defined properly!

Got it? Great. Once you know what you’re looking for, you can start thinking about the framework, look, and execution needed to make the website a reality.

Consider your audience

Even though the internet is pretty much an open platform, you still need to think about the user you want to attract. The user sitting on the other end is arguably the biggest influence on your website. A simple, content-rich experience might be the best approach.

By combining your audience and purpose, you will get to a point where you can start laying out the foundations of your build.

Choose a template

When the internet revolution first started, the coding and programming process, even for basic websites, could take weeks.

Thankfully, that has all changed. As modern operating systems and hardware have developed, so has the art of coding. If you’re looking to get a website live quickly, then choosing a pre-built website template is the best place to start. We will provide you with rough drafts of templates, and adhere to which vision best suits your business!

There are thousands of website templates out there, each with different visual and functional structures. Spend some time looking for templates that match your website’s purpose – and don’t forget to keep your target market in mind.

Populate the template

For most people, website content is where the fun starts. From video and audio recordings to simple imagery and copy, creating great content is essential.

Depending on what you’re trying to achieve, content creation might be the slowest part of the process – especially if you want things to be just right. To save time, start writing and collecting content before you start building. Having content ready as well as ideas makes our process easier, and takes off time in how long the site will take to go live!

In most cases, populating the template is as simple as dragging and dropping it into the chosen content modules. With a decent internet connection, this won’t take long at all.

Invest in hosting

While your content is being produced and uploaded, you need to think about affordable website hosting.  Despite the fact that they’re all selling the same product, you have lots of hosting options. Select an offering that will get you the domain name, visibility, and reach that you’re looking for.

Make sure you consider the lifespan of your website when searching for a hosting partner. In some cases, like with events, you may only want the site live for a few months.

Also, be prepared for compromise. In many cases, your first choice URL will not be available so save yourself a lot of time by coming up with options instead of engaging in a domain name bidding war.

WJ Media Group

Contact us here and feel free to visit our website! We will work with your business, establish, and complete the goals set out by you!

5 Web Design Trends in 2022

1. Interactive Content 

Getting a user to visit your website is the first step, but once they’re on your website the challenge becomes keeping them there. Interactive design features not only keep users on your website but also get them to interact with your content more. Good interactive website design entices users to consume more content and engage more with that content. Getting users to scroll, click, visit more pages, and ultimately complete conversion can be facilitated with interactive features such as: 

  • Animated Scrolling: In contrast with static designs, animated scrolling creates movement and appearance as users scroll. Scroll-triggered animations and videos and scrolling page transitions are popular types of animated scrolling.
  • Carousels: Slideshows of images or graphics that users can click through are an easy way to get users to engage with your website content. Carousels are popular on homepages and image galleries, but they can be incorporated into many different pages throughout a website.
  • Interactive Graphics: Graphics that allow you to interact with them are not only a great way to get users to engage but are also a great way to present lots of information in an organized manner that is not overwhelming.

2. Page Speed Priority


On the technical side of website design, fast page load times have always been a priority. But in 2022, with Google algorithm updates and user expectations, load speed is more important than ever. After a 2021 Google algorithm update, page load speed factors more heavily into SEO than ever before. Additionally, users have come to expect instant load times and a few extra seconds of loading can make or break.

According to Google, “The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.” There are plenty of free websites that allow you to test page load speeds and identify pages that have slow load speeds. Once you have identified these pages, there are a number of ways you can increase page load speed. Though some methods may require web development experience, there are others that are fairly easy to implement.

Use file compression software to reduce the size of larger CSS, HTML, and JavaScript files

Reduce the number of redirects on your website

Enable browser caching

Eliminate unnecessary plug-ins

Optimize individual web pages for faster loading time

Reduce image sizes, embed videos using a third-party platform (such as Youtube or Vimeo), minimize the number of different fonts used, and merge single images into a single image file (when possible)

3. Illustration


Illustrations create visually appealing, brand-specific pages. A variety of different graphic design and website illustration trends have become increasingly popular.

Collage Illustration: Collage illustrations create more fun and tactile feel than singular illustrations. This style tends to stand out more to website visitors and holds their attention longer.

Abstract Illustration: Abstract illustrations are unique, modern, and eye-catching. They also allow for more flexibility and freedom with branding. You can create visually appealing and on-brand abstract illustrations by tailoring them to your business’s colors, aesthetic, and voice.

Responsive web design is especially important when it comes to graphics. If a user cannot see the full graphic on their mobile device, the illustration is far less effective.

4. Sleek Minimalism

When you think minimalism in terms of web page design, don’t think less content, think clean design. A bold design that catches the eye but does not overwhelm or confuse the user is key. Clear, organized navigation, eye-catching illustration, and interactive content all lend themselves to this trend.

  • Oversized Typography: Large, bold typography becomes more than just text, it becomes a graphical element of your site. Big and concise words or phrases can catch the eye and convey a convincing yet easy-to-digest (and hard to miss!) message.
  • Colorful Minimalism: Keeping a tight and consistent color scheme throughout your entire website keeps things crisp, simple, and on-brand. 
  • Dark Mode and White Space: Combining colorful minimalism with dark mode or white space yields a variety of benefits. The dark mode gives your website an ultra-modern feel while also making your brand’s color pallet stand out on the page. White space improves readability and draws the viewer’s eyes to the central content on a page.
  • Consistent Typeface: Pick one typeface that best matches your brand and existing website design to use throughout your entire website. This creates a clear sense of style and structure while still allowing you to switch it up with the color, size, and font.

Visual Data 

Communicating data in an eye-catching and interesting way can be difficult, but extremely beneficial. Website visitors tend to scan pages rather than fully read them, pausing on content that stands out and catches their eye. Creating clear and visually appealing infographics not only catches viewers’ eyes but also helps them better digest and process the data you’re presenting. 

Bar graphs, line graphs, pie charts, and more are all simple and engaging ways to convey important data. Make sure your data visualizations are easy to understand and not overwhelming. Your infographics should be branded to match the design and color scheme of your website. 

WJ Media Group

For more information about the best website design trends, keep up with our blog posts here. For website design services click the link here or contact us here.

7 Tips When Setting Up Your Website

Learn From Previous Site

You can learn so much from your existing website if you have one! Assessing what worked and what didn’t is the first step. if you weren’t hitting your ROI or business goals from your existing site. There will be numerous ways you can improve the customer journey experience for your new site.

It’s important to understand why your website performs the way it does thanks to tools such as Google Analytics. Our recommendation would also be to run a website audit. The audit will give you insights into your website’s current on-page and off-page SEO, load speed, links, usability, performance, social presence, and more. Additionally, research your brand online as a prospective client – what does your brand’s presence online look like?

7 Ways To Optimize Your New Site

1. Domain

Your domain name is your URL – it’s how people find you online. It’s also a reflection of your brand, so make it easy to spell. Further, avoid hyphens or numbers when establishing your domain. Keep your domain name short and memorable, and consider your target audience when creating it for your business. If the domain name is available on social media platforms, you’ll have the advantage of keeping your brand consistent across all digital channels.

2. Website Hosting Provider

Your hosting provider gives the foundation of your website. It’s what keeps your site up and running. when choosing a hosting provider, consider price, features, security, scalability, and uptime guarantee. Be sure to read reviews of potential hosting providers before making your final decision. Need help? We can help you find a hosting provider and remove the stresses of hosting your website. Contact us!

3. Customer Journey

Always take into consideration your customer journey when creating your new site. How can you make the user experience as seamless and enjoyable as possible? Each page of your website should have a goal/purpose, and every element on the page should be there for a reason. Creating a map of your customer journey will ensure that your website is designed with your user in mind.

4. Keyword Research

Keyword research is finding words and phrases that potential customers are using to search for businesses like yours online. Once you have a list of keywords, you’ll want to integrate them throughout your website – in your titles, meta descriptions, header tags, slugs, alt-tags, blog posts, etc. To further make your site more discoverable by search engines.

5. Sitemap + URL Structure

Your sitemap is a list of all the pages on your website. Creating a sitemap helps search engines index your site more effectively and can improve your SEO. Your URL structure is how those pages are organized – it’s the website’s hierarchy. When creating your sitemap and URL structure, you’ll want to keep things simple and easy to understand. This means using descriptive, keyword-rich URLs that are organized logically.

6. Accessibility

Making your website accessible across all platforms and to everyone is essential. That includes those who may use assistive technologies to access your site. When creating your new website, keep accessibility in mind and design accordingly. There are many factors to consider when making a website accessible. But some things you can do include using alt-tags for images or adding transcripts for audio/video content.

7. Push Content Promoting Your Site!

Your website is live, but that doesn’t mean your job is done. To draw traffic to your site, you need to promote your new website! the best way to do so? With authentic, relatable content. from having a great SEO strategy to improving your search engine ranking to paid advertising, social media, or email marketing. Your content strategy should raise brand awareness to drive people to your website and hit your business goals! If you follow these tips, you’ll be able to set up an optimized website for both search engines and users. Need help? Our team of experts can help you with all aspects of website user experience, development, and content, from researching keywords to setting up google analytics. Contact us for a free consultation today!

WJ Media Group

Here at WJ Media Group, we provide the services companies need to successfully market their company through proper web design. We have a broad education in marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

A Strong SEO Strategy Has Three Core Components

1. Technical Setup

For your website to rank, three things must happen:

First, a search engine needs to find your pages on the web.

Then, it must scan them to understand their topics and identify their keywords.

And finally, it needs to add them to its index — a database of all the content it has found on the web. This way, its algorithm can consider displaying your website for relevant queries.

Seems simple, doesn’t it? Certainly, nothing to worry about. After all, since you can visit your site without any problem, so should Google, right?

Unfortunately, there is a catch. A web page looks different for you and the search engine. You see it as a collection of graphics, colors, text with its formatting, and links.

To a search engine, it’s nothing but text.

As a result, any elements it cannot render this way remain invisible to the search engine. And so, in spite of your website looking fine to you, Google might find its content inaccessible.

Website navigation and links

Search engines crawl sites just like you would. They follow links. Search engine crawlers land on a page and use links to find other content to analyze. But as you’ve seen above, they cannot see images. So, set the navigation and links as text-only.

Simple URL structure

Search engines don’t like reading lengthy strings of words with complex structures. So, if possible, keep your URLs short. Set them up to include as little beyond the main keyword for which you want to optimize the page, as possible.

Page speed

Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. Many website elements can affect it. Image size, for example. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages.

Dead links or broken redirects

A dead link sends a visitor to a nonexistent page. A broken redirect points to a resource that might no longer be there. Both provide a poor user experience but also, prevent search engines from indexing your content.

Sitemap and Robots.txt files

A sitemap is a simple file that lists all URLs on your site. Search engines use it to identify what pages to crawl and index. A robots.txt file, on the other hand, tells search engines what content not to index (for example, specific policy pages you don’t want to appear in search.) Create both to speed up the crawling and indexing of your content.

Duplicate content

Pages containing identical or quite similar content confuse search engines. They often find it to be nearly impossible to display any of those pages at all. If search engines do find them, your website can be penalized. For that reason, search engines consider duplicate content as a negative factor.

2. Content

Every time you use a search engine, you’re looking for content — information on a particular issue or problem, for example.

True, this content might come in different formats. It could be text, like a blog post or a web page. But it could also be a video, product recommendation, and even a business listing.

It’s all content.

And for SEO, it’s what helps gain greater search visibility.

Here are two reasons why:

  • First, content is what customers want when searching. Regardless of what they’re looking for, it’s the content that provides it. And the more of it you publish, the higher your chance for greater search visibility.
  • Also, search engines use content to determine how to rank a page. It’s the idea of relevance between a page and a person’s search query that we talked about earlier.

While crawling a page, they determine its topic. Analyzing elements like page length or its structure helps them assess its quality. Based on this information, search algorithms can match a person’s query with pages they consider the most relevant to it.

The process of optimizing content begins with keyword research.

Keyword Research

SEO is not about getting any visitors to the site. You want to attract people who need what you sell and can become leads, and later, customers.

However, that’s possible only if it ranks for the keywords those people would use when searching. Otherwise, there’s no chance they’d ever find you. And that’s even if your website appeared at the top of the search results.

That’s why SEO work starts with discovering what phrases potential buyers enter into search engines.

The process typically involves identifying terms and topics relevant to your business. Then, converting them into initial keywords. And finally, conduct extensive research to uncover related terms your audience would use.

With a list of keywords at hand, the next step is to optimize your content. SEOs refer to this process as on-page optimization.

On-Page Optimization

On-page optimization, also called on-page SEO, ensures that search engines a.) understand a page’s topic and keywords, and b.) can match it to relevant searches.

Note, I said “page” not content. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code.

You may have heard about some of them — meta-tags like title or description are the two most popular ones. But there are more. So, here’s a list of the most crucial on-page optimization actions to take.

Note: Since blog content prevails on most websites when speaking of those factors, I’ll focus on blog SEO — optimizing blog posts for relevant keywords. However, all this advice is equally valid for other page types too.

3. Links

From what you’ve read in this guide so far, you know that no page will rank without two factors — relevance and authority.

In their quest to provide users with the most accurate answers, Google and other search engines prioritize pages they consider the most relevant to their queries but also, popular.

The first two areas — technical setup and content — focused on increasing relevance (though I admit, some of their elements can also help highlight the authority.)

Links, however, are responsible for popularity.

But before we talk more about how they work, here’s what SEOs mean when talking about links.

What is a backlink?

Links, also called backlinks, are references to your content on other websites. Every time another website mentions and points its readers to your content, you gain a backlink to your site.

Link Building

In SEO, we refer to the process of acquiring new backlinks as link building. And as many practitioners admit, it can be a challenging activity.

Link building, if you want to do it well, requires creativity, strategic thinking, and patience. To generate quality links, you need to come up with a link-building strategy. And that’s no small feat.

Remember, your links must pass various quality criteria. Plus, it can’t be obvious to search engines that you’ve built them deliberately.

Here are some strategies to do it:

  • Editorial, organic links: These backlinks come from websites that reference your content on their own.
  • Outreach: In this strategy, you contact other websites for links. This can happen in many ways. You could create an amazing piece of content, and email them to tell them about it. In turn, if they find it valuable, they’ll reference it. You can also suggest where they could link to it.
  • Guest posting: Guest posts are blog articles that you publish on third-party websites. In turn, those companies often allow including one or two links to your site in the content and author bio.
  • Profile links: Finally, many websites offer an opportunity to create a link. Online profiles are a good example. Often, when setting up such a profile, you can also list your website there as well. Not all such links carry strong authority, but some might. And given the ease of creating them, they’re worth pursuing.
  • Competitive analysis: Finally, many SEOs regularly analyze their competitors’ backlinks to identify those they could recreate for their sites too.

WJ Media Group: SEO Experts

Here at WJ Media Group, we provide the services companies need to successfully market their company using SEO. We have a broad education in marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.