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SEO Tips for Cannabis Websites & E-Commerce Stores

Build in-depth Product Pages

Your product pages are the most important pages on your e-commerce website.

In order to rank your product pages well. They will need a number of upgrades that will help rank them better in search engines.

Step 1: Write Long Form Product Descriptions

Just like category pages, the product pages should have long-form content about each product that is unique. Ideally, it is over 1,000 words.

Longer content is proven to rank higher in search engines and it’s no different for product descriptions.

Step 2: Add Product Videos

Videos of your products on your product page have multiple positive results that will help:

  • Increase conversion rates
  • Build trust
  • Increase SEO

Whether you add videos of people using your product, how to use your product, feature highlights or simply user testimonial videos, they will help increase your product’s conversion rate and rank your product pages better in search engines.

Bonus Tip: Add your product videos to Vimeo/Youtube and add a link back to your product page from the video description for a free backlink and easy access to your product page!

Step 3: Get Product Reviews on Your Website

Obviously, you are going to have a hard time getting sales or ranking your product pages when your product has no reviews.

In this day in age, people look towards reviews to decide whether or not they want to buy a certain product.

Getting as many reviews as possible on your products will help build social authority, trust, and of course, increase conversion rates!

Having product reviews will also help your product pages rank better in search engines. When you have product reviews and rich snippets (we will talk about them later) your star reviews will show up in Google SERPs which will make your listing stand out and increase the number of people clicking to your site, which is good for SEO.

Create Relevant Educational/Blog Content

As I mentioned before, writing long-form content can be great for ranking your e-commerce category pages and product pages, but you can also build other types of content to generate more traffic to your store.

But before writing any blog posts or articles, you first want to do some research as to what people are searching for.

We can use a tool like Ahrefs and search for our main keyword or service. So let’s go to the content explorer and search CBD. We can then sort by organic traffic to get ideas of the content we could write that gets traffic.

Now we know that an article written around this topic could get 230,000 visitors a month so this would be a great content idea to build.

Make sure your content is focused on your product and answers popular questions people may have about your industry or product.

Here are some other types of content you can build to generate backlinks and traffic:

  • Educational Articles
  • In-Depth Product Reviews
  • Comparison Guides
  • Top Lists

Optimized Internal Linking

Building links to an e-commerce store can be more difficult than other websites so internal linking is very important to pass any link juice throughout your entire e-commerce site.

This is why it’s a good idea to add links to your products in the content throughout your website. Happen to mention your product in a blog post? Add a text link directly to the product page.

The easier it is for your users and Google crawlers to navigate your website, the better your pages will rank.

Build a Google My Business for Local SEO

Whether you are doing local SEO or national SEO, Google My Business is a powerful tool to generate more business online, for free.

Google My Business is Google’s management system for Maps locations and local results.

Hiring WJ Media Group For Your Cannabis Marketing

Hire professionals here at WJ Media Group. We are currently working with numerous cannabis companies, building their websites, and social media presence, and further boosting their SEO and web presence. We provide a secure and trusted service, contact us here. Visit our cannabis marketing page.

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5 Web Design Trends in 2022

1. Interactive Content 

Getting a user to visit your website is the first step, but once they’re on your website the challenge becomes keeping them there. Interactive design features not only keep users on your website but also get them to interact with your content more. Good interactive website design entices users to consume more content and engage more with that content. Getting users to scroll, click, visit more pages, and ultimately complete conversion can be facilitated with interactive features such as: 

  • Animated Scrolling: In contrast with static designs, animated scrolling creates movement and appearance as users scroll. Scroll-triggered animations and videos and scrolling page transitions are popular types of animated scrolling.
  • Carousels: Slideshows of images or graphics that users can click through are an easy way to get users to engage with your website content. Carousels are popular on homepages and image galleries, but they can be incorporated into many different pages throughout a website.
  • Interactive Graphics: Graphics that allow you to interact with them are not only a great way to get users to engage but are also a great way to present lots of information in an organized manner that is not overwhelming.

2. Page Speed Priority


On the technical side of website design, fast page load times have always been a priority. But in 2022, with Google algorithm updates and user expectations, load speed is more important than ever. After a 2021 Google algorithm update, page load speed factors more heavily into SEO than ever before. Additionally, users have come to expect instant load times and a few extra seconds of loading can make or break.

According to Google, “The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.” There are plenty of free websites that allow you to test page load speeds and identify pages that have slow load speeds. Once you have identified these pages, there are a number of ways you can increase page load speed. Though some methods may require web development experience, there are others that are fairly easy to implement.

Use file compression software to reduce the size of larger CSS, HTML, and JavaScript files

Reduce the number of redirects on your website

Enable browser caching

Eliminate unnecessary plug-ins

Optimize individual web pages for faster loading time

Reduce image sizes, embed videos using a third-party platform (such as Youtube or Vimeo), minimize the number of different fonts used, and merge single images into a single image file (when possible)

3. Illustration


Illustrations create visually appealing, brand-specific pages. A variety of different graphic design and website illustration trends have become increasingly popular.

Collage Illustration: Collage illustrations create more fun and tactile feel than singular illustrations. This style tends to stand out more to website visitors and holds their attention longer.

Abstract Illustration: Abstract illustrations are unique, modern, and eye-catching. They also allow for more flexibility and freedom with branding. You can create visually appealing and on-brand abstract illustrations by tailoring them to your business’s colors, aesthetic, and voice.

Responsive web design is especially important when it comes to graphics. If a user cannot see the full graphic on their mobile device, the illustration is far less effective.

4. Sleek Minimalism

When you think minimalism in terms of web page design, don’t think less content, think clean design. A bold design that catches the eye but does not overwhelm or confuse the user is key. Clear, organized navigation, eye-catching illustration, and interactive content all lend themselves to this trend.

  • Oversized Typography: Large, bold typography becomes more than just text, it becomes a graphical element of your site. Big and concise words or phrases can catch the eye and convey a convincing yet easy-to-digest (and hard to miss!) message.
  • Colorful Minimalism: Keeping a tight and consistent color scheme throughout your entire website keeps things crisp, simple, and on-brand. 
  • Dark Mode and White Space: Combining colorful minimalism with dark mode or white space yields a variety of benefits. The dark mode gives your website an ultra-modern feel while also making your brand’s color pallet stand out on the page. White space improves readability and draws the viewer’s eyes to the central content on a page.
  • Consistent Typeface: Pick one typeface that best matches your brand and existing website design to use throughout your entire website. This creates a clear sense of style and structure while still allowing you to switch it up with the color, size, and font.

Visual Data 

Communicating data in an eye-catching and interesting way can be difficult, but extremely beneficial. Website visitors tend to scan pages rather than fully read them, pausing on content that stands out and catches their eye. Creating clear and visually appealing infographics not only catches viewers’ eyes but also helps them better digest and process the data you’re presenting. 

Bar graphs, line graphs, pie charts, and more are all simple and engaging ways to convey important data. Make sure your data visualizations are easy to understand and not overwhelming. Your infographics should be branded to match the design and color scheme of your website. 

WJ Media Group

For more information about the best website design trends, keep up with our blog posts here. For website design services click the link here or contact us here.

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7 Tips When Setting Up Your Website

Learn From Previous Site

You can learn so much from your existing website if you have one! Assessing what worked and what didn’t is the first step. if you weren’t hitting your ROI or business goals from your existing site. There will be numerous ways you can improve the customer journey experience for your new site.

It’s important to understand why your website performs the way it does thanks to tools such as Google Analytics. Our recommendation would also be to run a website audit. The audit will give you insights into your website’s current on-page and off-page SEO, load speed, links, usability, performance, social presence, and more. Additionally, research your brand online as a prospective client – what does your brand’s presence online look like?

7 Ways To Optimize Your New Site

1. Domain

Your domain name is your URL – it’s how people find you online. It’s also a reflection of your brand, so make it easy to spell. Further, avoid hyphens or numbers when establishing your domain. Keep your domain name short and memorable, and consider your target audience when creating it for your business. If the domain name is available on social media platforms, you’ll have the advantage of keeping your brand consistent across all digital channels.

2. Website Hosting Provider

Your hosting provider gives the foundation of your website. It’s what keeps your site up and running. when choosing a hosting provider, consider price, features, security, scalability, and uptime guarantee. Be sure to read reviews of potential hosting providers before making your final decision. Need help? We can help you find a hosting provider and remove the stresses of hosting your website. Contact us!

3. Customer Journey

Always take into consideration your customer journey when creating your new site. How can you make the user experience as seamless and enjoyable as possible? Each page of your website should have a goal/purpose, and every element on the page should be there for a reason. Creating a map of your customer journey will ensure that your website is designed with your user in mind.

4. Keyword Research

Keyword research is finding words and phrases that potential customers are using to search for businesses like yours online. Once you have a list of keywords, you’ll want to integrate them throughout your website – in your titles, meta descriptions, header tags, slugs, alt-tags, blog posts, etc. To further make your site more discoverable by search engines.

5. Sitemap + URL Structure

Your sitemap is a list of all the pages on your website. Creating a sitemap helps search engines index your site more effectively and can improve your SEO. Your URL structure is how those pages are organized – it’s the website’s hierarchy. When creating your sitemap and URL structure, you’ll want to keep things simple and easy to understand. This means using descriptive, keyword-rich URLs that are organized logically.

6. Accessibility

Making your website accessible across all platforms and to everyone is essential. That includes those who may use assistive technologies to access your site. When creating your new website, keep accessibility in mind and design accordingly. There are many factors to consider when making a website accessible. But some things you can do include using alt-tags for images or adding transcripts for audio/video content.

7. Push Content Promoting Your Site!

Your website is live, but that doesn’t mean your job is done. To draw traffic to your site, you need to promote your new website! the best way to do so? With authentic, relatable content. from having a great SEO strategy to improving your search engine ranking to paid advertising, social media, or email marketing. Your content strategy should raise brand awareness to drive people to your website and hit your business goals! If you follow these tips, you’ll be able to set up an optimized website for both search engines and users. Need help? Our team of experts can help you with all aspects of website user experience, development, and content, from researching keywords to setting up google analytics. Contact us for a free consultation today!

WJ Media Group

Here at WJ Media Group, we provide the services companies need to successfully market their company through proper web design. We have a broad education in marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

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What Makes a Great Website in 2022?

Well Designed and Functional

Your site reflects your company, your products, your services, and ultimately your brand. Visual appeal, polish, and professionalism are crucial. Allow white space, uncluttered layouts with quality photographs and graphics look, and let your message shine through.
Equally important, the site must work quickly, correctly, and as expected.

Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Every page should always be fast and functional. Because many of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.

Easy to Use

Site visitors are always in a hurry. Don’t make them work for the information. User Experience (UX) plays a key role in helping visitors use, understand, and stay on your website. Create obvious, logical navigation with a clear hierarchy. Use consistent layouts and visual cues for functionality across the site.

Your site should satisfy both ‘searchers’—coming for something specific, and ‘browsers’—just looking. Help users accomplish their tasks quickly with onsite search. Further, keep them engaged by suggesting related content and minimizing dead ends.

Optimized for Mobile

Today there are no excuses, your site must look great and work well on any platform. The growth of mobile and tablet devices is not slowing down. In addition, you just don’t know what your next visit will be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.

Fresh Quality Content

Be succinct, interesting, and new. Further, use language that makes sense to your audience—avoid jargon, corporate-speak, and acronyms. It is important to spell correctly, be accurate, be relevant, and keep your website updated on a regular basis.
Blogs and social media updates are great ways to add fresh content, it further keeps visitors returning. Yes, keeping things fresh requires a bit of investment. No, you can’t do without it.

Readily accessible contact and location

Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media, and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page—if not every page of your site.

Clear calls to action

If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles. Furter follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page.

Optimized for Search and the Social Web

It’s not enough to build a nice-looking website that’s easy to use. It needs to earn traffic. Otherwise, all that effort in design, UX, and content development will be for naught. There are hundreds of rules and guidelines for effective search engine optimization, so here are a few to start with:

Use page titles and meta tags on every page. Further alt tags on every image. Optimize content on your site to align with words real people search for. Use keywords appropriately in content as well as links. Use Cascading Style Sheets for layout and further keep your HTML code clutter-free.

 

 

 

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