What Makes a Great Website in 2022?

Well Designed and Functional

Your site reflects your company, your products, your services, and ultimately your brand. Visual appeal, polish, and professionalism are crucial. Allow white space, uncluttered layouts with quality photographs and graphics look, and let your message shine through.
Equally important, the site must work quickly, correctly, and as expected.

Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Every page should always be fast and functional. Because many of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.

Easy to Use

Site visitors are always in a hurry. Don’t make them work for the information. User Experience (UX) plays a key role in helping visitors use, understand, and stay on your website. Create obvious, logical navigation with a clear hierarchy. Use consistent layouts and visual cues for functionality across the site.

Your site should satisfy both ‘searchers’—coming for something specific, and ‘browsers’—just looking. Help users accomplish their tasks quickly with onsite search. Further, keep them engaged by suggesting related content and minimizing dead ends.

Optimized for Mobile

Today there are no excuses, your site must look great and work well on any platform. The growth of mobile and tablet devices is not slowing down. In addition, you just don’t know what your next visit will be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.

Fresh Quality Content

Be succinct, interesting, and new. Further, use language that makes sense to your audience—avoid jargon, corporate-speak, and acronyms. It is important to spell correctly, be accurate, be relevant, and keep your website updated on a regular basis.
Blogs and social media updates are great ways to add fresh content, it further keeps visitors returning. Yes, keeping things fresh requires a bit of investment. No, you can’t do without it.

Readily accessible contact and location

Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media, and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page—if not every page of your site.

Clear calls to action

If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles. Furter follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page.

Optimized for Search and the Social Web

It’s not enough to build a nice-looking website that’s easy to use. It needs to earn traffic. Otherwise, all that effort in design, UX, and content development will be for naught. There are hundreds of rules and guidelines for effective search engine optimization, so here are a few to start with:

Use page titles and meta tags on every page. Further alt tags on every image. Optimize content on your site to align with words real people search for. Use keywords appropriately in content as well as links. Use Cascading Style Sheets for layout and further keep your HTML code clutter-free.




Cannabis Marketers’ Top Digital Marketing Methods

Cannabis Marketers’ Top Digital Marketing Methods

Cannabis marketers’ top digital marketing methods are explained here. Researchers from the Cannabis Marketing Association, New Frontier Data, and NXTeck completed the 2022 Cannabis Digital Marketing Survey. Their findings indicate the following methods are most effective for cannabis businesses and their ancillary businesses:
-Website/blog: 64%

-Email marketing: 53%

-Social media: 52%

-Search Engine Optimization (SEO): 51%
In other words, the most effective digital marketing opportunity in the cannabis industry is content marketing. The top four digital marketing methods are all part of content marketing. As they far outranked all other digital marketing methods. Cannabis marketers rank earned media at 19% as the next most effective method. It should be noted that much of earned media is an extension of a brand’s content marketing strategy.

Bottom-line, there is no more powerful digital marketing opportunity for cannabis marketers than content marketing. The creation and sharing of amazing content should be a significant part of your marketing budget.

The Domino Effect of Great Content Published Often and Consistently

Content marketing is so powerful because of the domino effect. When you publish useful, meaningful, and relevant content on your blog. You’ll then have something amazing to share in your email marketing and across social media platforms.

As more people see your content in their email inboxes or preferred social media platforms. They’ll further engage with it, and some will share it with their own audiences, friends, and followers. In order to increase traffic to your website, you can repurpose a single piece of content. As well as awareness of your brand, and leads thanks to the domino effect that occurs online.

Content Marketing

It’s the marketers who understand the value of great content and their target audiences who have the most success with content marketing. These marketers know how to write content for the web (including style, formatting, SEO considerations, and more). They know how to break content into pieces to efficiently repurpose it. Then further extend its reach and lifespan far beyond what the original content could do alone.

For businesses, keep in mind is not just that you should be investing heavily in content marketing. In addition, not all marketers are content marketing experts. Visuals contribute greatly to the success of content marketing. Hence, amazing digital assets need to be created by designers. If you’re investing heavily into content marketing, make sure you have the right people to develop the best strategy. Then further implement it effectively to drive the highest returns on your investments.

The Importance of Your Blog as the Foundation of All Content Marketing

The power of content marketing starts with your blog. A blog that is part of your business’ website is an essential piece of digital marketing today. Keeping a blog updated with fresh content is the whole point of blogging. That means you’ll have more content to share. As a result, Google and other search engines will have more ways to find you.

Search engines rank high-quality, authoritative content higher than other pages in search results. You’ll get more search engine traffic if you write epic blog posts on your website. This is simply because your posts will appear higher in search results. The more people who visit your blog posts, the more who will share them across social media. Which further brings even more people to your website.

Blog Post & Marketing

Your blog also fuels your email marketing, social media marketing, and digital advertising. Blog posts give you opportunities to create targeted email marketing campaigns and social media posts (or ads). These drive people to your website, boost brand awareness, and increase leads. You can use your blog posts to promote lead magnets, such as ebooks and checklists. This can further require that visitors provide their email addresses in order to access those assets. Promote the lead magnet blog post across social media and other digital advertising methods. So, you’ll grow your email marketing list and generate more leads.

Digital Marketing in the Cannabis Industry: Key Takeaways

Marketers report that a cannabis business’ website/blog, email marketing, social media, and SEO are the most effective digital marketing methods. Much better than any other digital marketing opportunity. All of these methods are part of content marketing, so take a look at your marketing budget. Then make sure you’re allocating enough of it to content marketing.

According to the 2022 Cannabis Digital Marketing survey, only 19% of marketers say programmatic ads are the most effective. Just 17% said pay-per-click (PPC) ads are most effective, and 10% said display ads. This compares to 64% who said their website/blog was most effective, and 51%-53% who said their email marketing, social media, and SEO were most effective. Now, take a look at your budget and re-allocate accordingly.

What Cannabis Brands Need to Know About Content Marketing and SEO in 2022

Invest in the Right Tactics

Recent studies show content marketing is most successful for brands that focus on the right tactics. According to survey respondents, the following 10 tactics will be most helpful to brands in 2021:

  1. Improving content quality: 55%
  2. Search engine optimization (SEO): 46%
  3. Creating more video and visual content: 41%
  4. Updating and repurposing existing content: 38%
  5. Optimizing the business’ website: 35%
  6. Analyzing competitors’ content: 28%
  7. Researching our audience and optimizing the customer journey: 26%
  8. Publishing more “how-to” and educational content: 25%
  9. Adapting to COVID-related changes (e.g., agility): 24%
  10. Diversification and publishing new content types: 24%

Content marketing and search engine optimization are closely related. Search engines find your brand through every new piece of content you publish. Thus, the more content that you can publish that is high-quality, diverse, and useful. Then the more consistent your brand promises will be. You will also get more organic traffic from search engines if you meet your audience’s needs.

Most helpful in ranking content organically in 2021:

  1. Improving the quality of our content and making it more authentic: 61%
  2. Creating more content and posting. 45%
  3. Paying more attention to keyword research: 43%
  4. Further creating more content with unique research and insights: 32%
  5. Improving technical SEO on our website: 28%

For cannabis brands in 2022, the lesson is to create a lot of high-quality content. Further, publish it on your website, and make sure your content is better than your competitors. In addition use keywords naturally, and optimize your website for search.

Structure Your Text Content Strategically

Make text-based content that resonates with your brand’s audience. Inspires people to take action, and further drives traffic to your website. You should include the following elements in your digital content:

  • Headings: Use advanced heading structure in text content. (e.g., headline/title uses the H1 tag, subhead uses the H2 tag, sub-subhead uses the H3 tag, and so on.) To further improve organic search traffic to your website
  • Lists: In addition to headings, Include one or two lists per 500 words for text content to increase traffic.
  • Guides and How To: Always create guides and how-to articles. Also, use the word “guide” or “how-to” in your content title and headings.
  • Images: Include images in every piece of content you publish (when possible) to boost organic traffic.
  • Videos: Further include videos in your content to increase traffic.
  • Length: Always publish content that is more than 500 words. Be sure to publish some content that is also more than 3,000 words.
  • Coverage: Ensure your content also fully covers the target topic.

In 2022, cannabis brands should create content with strategic structuring. Design elements, length, and purpose to further generate the most search traffic to your website.

Define Your Content Creation, Distribution, and Promotion Plans

Defining your 2022 content marketing plans requires you to first decide what types of content you’ll create. Further how you’ll distribute it so people know it exists, and how you’ll promote it to get even more views. Companies got the best results from the following 10 types of content in 2021:

  1. Video
  2. Blog posts
  3. Success stories
  4. Case studies
  5. Webinars
  6. Infographics
  7. Product guides and manuals
  8. Data visualizations
  9. Ebooks
  10. White papers

In terms of distributing content and promoting it, companies used these 10 channels the most:

  1. Social media (organic)
  2. Email marketing
  3. Social media (paid)
  4. Organic search
  5. Sponsorships (events, webinars, podcasts)
  6. PPC / paid to advertise
  7. PR / media outreach
  8. Influencer marketing
  9. Guest posts
  10. Native advertising / sponsored content

In 2022, cannabis brands need to focus on creating different types of content. Creating content for prospects at different stages of the buyer journey and marketing funnel. When you publish content, your work isn’t over. You need to promote it further to ensure people see it. In the cannabis industry, organic social media and email marketing have proven effective. In addition to sponsorships, media outreach, and influencer marketing are some of the best options to test in 2022.

Cannabis Marketing Tips in 2022

Cannabis Marketing Tips in 2022

Take Advantage Of Popular Hashtags

Participating in weekly or daily hashtag themes (via Twitter). Such as #designerweed or #cannabis, might help your company acquire the attention it deserves. Engaging in the community and contributing with hashtags that hundreds, if not millions, of people, are already using allows you to reach an audience far beyond your regular follower count.

Social Media Marketing

Know your audience and keep up with current trends on your social media platforms. What new ways could you use story formats? You can use hashtags, national or international holidays, and think outside the box.

SMS Messaging

Besides being efficient, text messaging also allows you to communicate with a large number of people. As long as you use caution and don’t break the law, you can promote your products with text messaging at a low cost. By sending targeted messages to clients, you can keep them engaged.

Paid Search

Paid search is an excellent approach to get your products in front of the relevant buyers and drive quality traffic to your website. This technique, however, will not work for cannabis advertising because Google has a policy against “ads for substances that affect the mental state for recreational purposes.” Until this guideline changes, you should focus your search-related efforts on SEO and GMB optimization.

Cannabis Websites And Blogs

By providing SEO-optimized blog posts for your website, you can market your cannabis brand through other similar sites. However, you’ll need to figure out which websites and blogs your potential clients frequent. After that, you can guest post on blogs, run ads on third-party ad platforms, or advertise on industry-related websites.

Reward Loyal Customers With More

Due to COVID-19, many customers have cut back on purchases, and products are in excess. You can also do this as a way to thank customers who stay with you regardless, just to show your appreciation.

Brand Visibility Through Event Marketing

Experiential marketing is one of the most effective methods for increasing brand awareness and affinity. You can use it to communicate and engage with your audience, as well as to increase brand loyalty. The brand experience should exceed customers’ expectations and be consistent with the company’s values. Follow WJ Media Group on Instagram for more information on cannabis marketing tips. In addition to our website where you can find more useful tips on cannabis marketing in 2022!

Click here for further information on cannabis marketing

Cannabis Marketing with WJ Media

Cannabis Marketing with WJ Media 

Cannabis Law Changes

Whenever a new state legalizes cannabis, marketing agencies look to apply their professional background to the cannabis industry. As the industry is still in its early stages, regulations are constantly changing, and growth is rapid. An organization that deals with cannabis should use a marketing firm with ethics, experience, and an extensive portfolio in the industry. That’s why we suggest choosing WJ Media Group for all of your cannabis marketing needs!

WJ Media group has thorough experience in the cannabis marketing industry. Marketing in the cannabis industry can be quite a task. The cannabis industry is notoriously harder to market in because of the more complex laws in place. Having to deal with stigmas and complicated rules, laws, and regulations is necessary. With more laws beginning to change as time goes on, the marketing of cannabis products is absolutely vital and necessary.

Every social media platform has its own set of rules and stipulations, and they all follow different guidelines. This makes cannabis marketing much more tricky than a typical product. Although it also provides room to thrive because of its niche. A cannabis company will run into issues regarding guidelines on social media. Using a media company like WJ Media will help relieve these issues and navigate safely while marketing your cannabis brand.

WJ Media’s Experience

WJ Media has experienced all of the issues that come with cannabis marketing, always finding a solution. Ranging from product information, packaging, labeling, and more. WJ Media has encountered various issues on social media platforms and worked through them. Having a company with experience in cannabis marketing is vital because of its complex rules. We here at WJ have done everything from recovering social media accounts to completely rebranding a company.

WJ Media offers multiple areas of marketing for cannabis companies.

  • Social Media Management- We define your competition and target audience. We then research what is working to generate the most traffic in your online industry, then strategize your campaign accordingly. 
  • SEO- With our tools, we help you grow your business online and then get noticed by Google.
  • Web Development- We develop modern websites for your business, then optimize for speed and efficiency
  • Google Business- We manage the back-end analytics and provide measurable results that demonstrate how our services help you reach your customers.
  • Packaging- concept, packaging design, sourcing, proofing
  • Branding- strategy, logo design, naming, copywriting
  • Web & Mail- graphic and web design, flyers design, magazine design, direct mail

For more cannabis marketing tips click here