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SEO Tips for Cannabis Websites & E-Commerce Stores

Build in-depth Product Pages

Your product pages are the most important pages on your e-commerce website.

In order to rank your product pages well. They will need a number of upgrades that will help rank them better in search engines.

Step 1: Write Long Form Product Descriptions

Just like category pages, the product pages should have long-form content about each product that is unique. Ideally, it is over 1,000 words.

Longer content is proven to rank higher in search engines and it’s no different for product descriptions.

Step 2: Add Product Videos

Videos of your products on your product page have multiple positive results that will help:

  • Increase conversion rates
  • Build trust
  • Increase SEO

Whether you add videos of people using your product, how to use your product, feature highlights or simply user testimonial videos, they will help increase your product’s conversion rate and rank your product pages better in search engines.

Bonus Tip: Add your product videos to Vimeo/Youtube and add a link back to your product page from the video description for a free backlink and easy access to your product page!

Step 3: Get Product Reviews on Your Website

Obviously, you are going to have a hard time getting sales or ranking your product pages when your product has no reviews.

In this day in age, people look towards reviews to decide whether or not they want to buy a certain product.

Getting as many reviews as possible on your products will help build social authority, trust, and of course, increase conversion rates!

Having product reviews will also help your product pages rank better in search engines. When you have product reviews and rich snippets (we will talk about them later) your star reviews will show up in Google SERPs which will make your listing stand out and increase the number of people clicking to your site, which is good for SEO.

Create Relevant Educational/Blog Content

As I mentioned before, writing long-form content can be great for ranking your e-commerce category pages and product pages, but you can also build other types of content to generate more traffic to your store.

But before writing any blog posts or articles, you first want to do some research as to what people are searching for.

We can use a tool like Ahrefs and search for our main keyword or service. So let’s go to the content explorer and search CBD. We can then sort by organic traffic to get ideas of the content we could write that gets traffic.

Now we know that an article written around this topic could get 230,000 visitors a month so this would be a great content idea to build.

Make sure your content is focused on your product and answers popular questions people may have about your industry or product.

Here are some other types of content you can build to generate backlinks and traffic:

  • Educational Articles
  • In-Depth Product Reviews
  • Comparison Guides
  • Top Lists

Optimized Internal Linking

Building links to an e-commerce store can be more difficult than other websites so internal linking is very important to pass any link juice throughout your entire e-commerce site.

This is why it’s a good idea to add links to your products in the content throughout your website. Happen to mention your product in a blog post? Add a text link directly to the product page.

The easier it is for your users and Google crawlers to navigate your website, the better your pages will rank.

Build a Google My Business for Local SEO

Whether you are doing local SEO or national SEO, Google My Business is a powerful tool to generate more business online, for free.

Google My Business is Google’s management system for Maps locations and local results.

Hiring WJ Media Group For Your Cannabis Marketing

Hire professionals here at WJ Media Group. We are currently working with numerous cannabis companies, building their websites, and social media presence, and further boosting their SEO and web presence. We provide a secure and trusted service, contact us here. Visit our cannabis marketing page.

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7 Tips When Setting Up Your Website

Learn From Previous Site

You can learn so much from your existing website if you have one! Assessing what worked and what didn’t is the first step. if you weren’t hitting your ROI or business goals from your existing site. There will be numerous ways you can improve the customer journey experience for your new site.

It’s important to understand why your website performs the way it does thanks to tools such as Google Analytics. Our recommendation would also be to run a website audit. The audit will give you insights into your website’s current on-page and off-page SEO, load speed, links, usability, performance, social presence, and more. Additionally, research your brand online as a prospective client – what does your brand’s presence online look like?

7 Ways To Optimize Your New Site

1. Domain

Your domain name is your URL – it’s how people find you online. It’s also a reflection of your brand, so make it easy to spell. Further, avoid hyphens or numbers when establishing your domain. Keep your domain name short and memorable, and consider your target audience when creating it for your business. If the domain name is available on social media platforms, you’ll have the advantage of keeping your brand consistent across all digital channels.

2. Website Hosting Provider

Your hosting provider gives the foundation of your website. It’s what keeps your site up and running. when choosing a hosting provider, consider price, features, security, scalability, and uptime guarantee. Be sure to read reviews of potential hosting providers before making your final decision. Need help? We can help you find a hosting provider and remove the stresses of hosting your website. Contact us!

3. Customer Journey

Always take into consideration your customer journey when creating your new site. How can you make the user experience as seamless and enjoyable as possible? Each page of your website should have a goal/purpose, and every element on the page should be there for a reason. Creating a map of your customer journey will ensure that your website is designed with your user in mind.

4. Keyword Research

Keyword research is finding words and phrases that potential customers are using to search for businesses like yours online. Once you have a list of keywords, you’ll want to integrate them throughout your website – in your titles, meta descriptions, header tags, slugs, alt-tags, blog posts, etc. To further make your site more discoverable by search engines.

5. Sitemap + URL Structure

Your sitemap is a list of all the pages on your website. Creating a sitemap helps search engines index your site more effectively and can improve your SEO. Your URL structure is how those pages are organized – it’s the website’s hierarchy. When creating your sitemap and URL structure, you’ll want to keep things simple and easy to understand. This means using descriptive, keyword-rich URLs that are organized logically.

6. Accessibility

Making your website accessible across all platforms and to everyone is essential. That includes those who may use assistive technologies to access your site. When creating your new website, keep accessibility in mind and design accordingly. There are many factors to consider when making a website accessible. But some things you can do include using alt-tags for images or adding transcripts for audio/video content.

7. Push Content Promoting Your Site!

Your website is live, but that doesn’t mean your job is done. To draw traffic to your site, you need to promote your new website! the best way to do so? With authentic, relatable content. from having a great SEO strategy to improving your search engine ranking to paid advertising, social media, or email marketing. Your content strategy should raise brand awareness to drive people to your website and hit your business goals! If you follow these tips, you’ll be able to set up an optimized website for both search engines and users. Need help? Our team of experts can help you with all aspects of website user experience, development, and content, from researching keywords to setting up google analytics. Contact us for a free consultation today!

WJ Media Group

Here at WJ Media Group, we provide the services companies need to successfully market their company through proper web design. We have a broad education in marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

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How to Make Your Dispensary Stand Out

As the cannabis industry grows and more and more dispensaries pop up, it is becoming harder to make your dispensary stand out. To ensure that your business is able to attract and retain as many customers as possible. It is vital to offer a customer experience and products that are memorable and unique. Try these easy tips to make your dispensary stand out.

Create A Loyalty Program

Loyalty programs are a tried and tested method of bringing customers back to a business more frequently, and convincing more people to make that store their go-to shop. Dispensaries are no exception to this. Different types of loyalty programs can offer different benefits to you and your customers. For example:

  • A customer referral system rewards shoppers when they introduce your dispensary to their friends, helping you reach a wider audience. This is particularly useful to increase awareness of your business when opening a new location.
  • A points system gives customers progress towards a reward every time they make a purchase. This encourages them to buy more when they visit your dispensary. In addition to shopping exclusively at your dispensary, so they don’t miss out on earning more points.
  • A VIP membership scheme lets customers pay a recurring fee to experience a premium service. VIP membership benefits could include a permanent discount on purchases, or a delivery of curated products to enjoy each month.

Create Educational Content

Many customers, particularly beginners who are unfamiliar with the wide range of legal cannabis products available in your dispensary. They may need more information before they feel comfortable buying. Creating content to help them is a sure way to make your business feel more approachable.

Address common concerns about the legal issues surrounding cannabis. Further share information about how to use products. As well as helping customers understand the differences between products and how to find the right products for them.

The cannabis market can be a confusing place to newcomers. Education is vital in giving them the confidence to buy. Furthermore, a lack of information increases the chance that a customer has a negative experience with a product bought from you. Which they further decide not to return.

Get More Customer Reviews

Customer reviews play a major role in consumers’ decisions about where to shop. The more reviews you have on your website and directory listings such as your Google Business Profile, the better. A large number of reviews gives customers more confidence in your business.

The simplest way to get more customer reviews is to just ask. Additionally, reply to every review, even the negative ones. If a customer goes to review your business and sees that you are not reading or responding to any reviews, they have much less reason to give their feedback.

Don’t forget to monitor and respond to negative reviews as well. Trying to understand and manage negative reviews is also important to manage your brand reputation online.

Hire and Train Knowledgeable Staff

Finding the right cannabis product to provide the experience a customer is looking for requires a strong understanding of your entire product range and the various effects that different cannabis strains can have. Training your staff with this knowledge is vital to ensuring every customer not only leaves your store with the right product for them. But also that they enjoyed talking to and learning from your staff.

Target Underserved Niches

Some cannabis products are harder to find than others. It is likely that every dispensary in your local area sells a wide range of flowers and edibles. But what about oral sprays, topical creams, inhalers, and the many other less well-known types of cannabis products?

Offering these products can attract a loyal group of customers who can’t find what they are looking for anywhere else nearby. Find out which types of products that consumers are struggling to find at other dispensaries, and stock your own shelves with some high-quality options to fill that gap.

Providing a customer experience and buying process that is easy to understand and puts shoppers at ease ensures that they will remember shopping at your dispensary for all the right reasons. Following these tips will help you ensure that your dispensary not only stands out from the competition but also keeps your customers coming back time and time again.

 

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Cannabis Marketing Tips in 2022

Cannabis Marketing Tips in 2022

Take Advantage Of Popular Hashtags

Participating in weekly or daily hashtag themes (via Twitter). Such as #designerweed or #cannabis, might help your company acquire the attention it deserves. Engaging in the community and contributing with hashtags that hundreds, if not millions, of people, are already using allows you to reach an audience far beyond your regular follower count.

Social Media Marketing

Know your audience and keep up with current trends on your social media platforms. What new ways could you use story formats? You can use hashtags, national or international holidays, and think outside the box.

SMS Messaging

Besides being efficient, text messaging also allows you to communicate with a large number of people. As long as you use caution and don’t break the law, you can promote your products with text messaging at a low cost. By sending targeted messages to clients, you can keep them engaged.

Paid Search

Paid search is an excellent approach to get your products in front of the relevant buyers and drive quality traffic to your website. This technique, however, will not work for cannabis advertising because Google has a policy against “ads for substances that affect the mental state for recreational purposes.” Until this guideline changes, you should focus your search-related efforts on SEO and GMB optimization.

Cannabis Websites And Blogs

By providing SEO-optimized blog posts for your website, you can market your cannabis brand through other similar sites. However, you’ll need to figure out which websites and blogs your potential clients frequent. After that, you can guest post on blogs, run ads on third-party ad platforms, or advertise on industry-related websites.

Reward Loyal Customers With More

Due to COVID-19, many customers have cut back on purchases, and products are in excess. You can also do this as a way to thank customers who stay with you regardless, just to show your appreciation.

Brand Visibility Through Event Marketing

Experiential marketing is one of the most effective methods for increasing brand awareness and affinity. You can use it to communicate and engage with your audience, as well as to increase brand loyalty. The brand experience should exceed customers’ expectations and be consistent with the company’s values. Follow WJ Media Group on Instagram for more information on cannabis marketing tips. In addition to our website where you can find more useful tips on cannabis marketing in 2022!

Click here for further information on cannabis marketing

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Cannabis Marketing with WJ Media

Cannabis Marketing with WJ Media 

Cannabis Law Changes

Whenever a new state legalizes cannabis, marketing agencies look to apply their professional background to the cannabis industry. As the industry is still in its early stages, regulations are constantly changing, and growth is rapid. An organization that deals with cannabis should use a marketing firm with ethics, experience, and an extensive portfolio in the industry. That’s why we suggest choosing WJ Media Group for all of your cannabis marketing needs!

WJ Media group has thorough experience in the cannabis marketing industry. Marketing in the cannabis industry can be quite a task. The cannabis industry is notoriously harder to market in because of the more complex laws in place. Having to deal with stigmas and complicated rules, laws, and regulations is necessary. With more laws beginning to change as time goes on, the marketing of cannabis products is absolutely vital and necessary.

Every social media platform has its own set of rules and stipulations, and they all follow different guidelines. This makes cannabis marketing much more tricky than a typical product. Although it also provides room to thrive because of its niche. A cannabis company will run into issues regarding guidelines on social media. Using a media company like WJ Media will help relieve these issues and navigate safely while marketing your cannabis brand.

WJ Media’s Experience

WJ Media has experienced all of the issues that come with cannabis marketing, always finding a solution. Ranging from product information, packaging, labeling, and more. WJ Media has encountered various issues on social media platforms and worked through them. Having a company with experience in cannabis marketing is vital because of its complex rules. We here at WJ have done everything from recovering social media accounts to completely rebranding a company.

WJ Media offers multiple areas of marketing for cannabis companies.

Services:
  • Social Media Management- We define your competition and target audience. We then research what is working to generate the most traffic in your online industry, then strategize your campaign accordingly. 
  • SEO- With our tools, we help you grow your business online and then get noticed by Google.
  • Web Development- We develop modern websites for your business, then optimize for speed and efficiency
  • Google Business- We manage the back-end analytics and provide measurable results that demonstrate how our services help you reach your customers.
  • Packaging- concept, packaging design, sourcing, proofing
  • Branding- strategy, logo design, naming, copywriting
  • Web & Mail- graphic and web design, flyers design, magazine design, direct mail

For more cannabis marketing tips click here

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