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Cannabis Marketing Tips in 2022

Cannabis Marketing Tips in 2022

Take Advantage Of Popular Hashtags

Participating in weekly or daily hashtag themes (via Twitter). Such as #designerweed or #cannabis, might help your company acquire the attention it deserves. Engaging in the community and contributing with hashtags that hundreds, if not millions, of people, are already using allows you to reach an audience far beyond your regular follower count.

Social Media Marketing

Know your audience and keep up with current trends on your social media platforms. What new ways could you use story formats? You can use hashtags, national or international holidays, and think outside the box.

SMS Messaging

Besides being efficient, text messaging also allows you to communicate with a large number of people. As long as you use caution and don’t break the law, you can promote your products with text messaging at a low cost. By sending targeted messages to clients, you can keep them engaged.

Paid Search

Paid search is an excellent approach to get your products in front of the relevant buyers and drive quality traffic to your website. This technique, however, will not work for cannabis advertising because Google has a policy against “ads for substances that affect the mental state for recreational purposes.” Until this guideline changes, you should focus your search-related efforts on SEO and GMB optimization.

Cannabis Websites And Blogs

By providing SEO-optimized blog posts for your website, you can market your cannabis brand through other similar sites. However, you’ll need to figure out which websites and blogs your potential clients frequent. After that, you can guest post on blogs, run ads on third-party ad platforms, or advertise on industry-related websites.

Reward Loyal Customers With More

Due to COVID-19, many customers have cut back on purchases, and products are in excess. You can also do this as a way to thank customers who stay with you regardless, just to show your appreciation.

Brand Visibility Through Event Marketing

Experiential marketing is one of the most effective methods for increasing brand awareness and affinity. You can use it to communicate and engage with your audience, as well as to increase brand loyalty. The brand experience should exceed customers’ expectations and be consistent with the company’s values. Follow WJ Media Group on Instagram for more information on cannabis marketing tips. In addition to our website where you can find more useful tips on cannabis marketing in 2022!

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Cannabis Marketing with WJ Media

Cannabis Marketing with WJ Media 

Cannabis Law Changes

Whenever a new state legalizes cannabis, marketing agencies look to apply their professional background to the cannabis industry. As the industry is still in its early stages, regulations are constantly changing, and growth is rapid. An organization that deals with cannabis should use a marketing firm with ethics, experience, and an extensive portfolio in the industry. That’s why we suggest choosing WJ Media Group for all of your cannabis marketing needs!

WJ Media group has thorough experience in the cannabis marketing industry. Marketing in the cannabis industry can be quite a task. The cannabis industry is notoriously harder to market in because of the more complex laws in place. Having to deal with stigmas and complicated rules, laws, and regulations is necessary. With more laws beginning to change as time goes on, the marketing of cannabis products is absolutely vital and necessary.

Every social media platform has its own set of rules and stipulations, and they all follow different guidelines. This makes cannabis marketing much more tricky than a typical product. Although it also provides room to thrive because of its niche. A cannabis company will run into issues regarding guidelines on social media. Using a media company like WJ Media will help relieve these issues and navigate safely while marketing your cannabis brand.

WJ Media’s Experience

WJ Media has experienced all of the issues that come with cannabis marketing, always finding a solution. Ranging from product information, packaging, labeling, and more. WJ Media has encountered various issues on social media platforms and worked through them. Having a company with experience in cannabis marketing is vital because of its complex rules. We here at WJ have done everything from recovering social media accounts to completely rebranding a company.

WJ Media offers multiple areas of marketing for cannabis companies.

Services:
  • Social Media Management- We define your competition and target audience. We then research what is working to generate the most traffic in your online industry, then strategize your campaign accordingly. 
  • SEO- With our tools, we help you grow your business online and then get noticed by Google.
  • Web Development- We develop modern websites for your business, then optimize for speed and efficiency
  • Google Business- We manage the back-end analytics and provide measurable results that demonstrate how our services help you reach your customers.
  • Packaging- concept, packaging design, sourcing, proofing
  • Branding- strategy, logo design, naming, copywriting
  • Web & Mail- graphic and web design, flyers design, magazine design, direct mail

For more cannabis marketing tips click here