Berner’s Billion Dollar Cookie Recipe

Berner’s Billion Dollar Cookie Recipe

Berner, an American rapper and entrepreneur who made his name by building an empire around marijuana. Berner has released his secret recipe for the “Million Dollar Cookies”. Ever wonder what are the ingredients to this billion-dollar empire? Here’s the recipe!

From Bartender to Budtender to a very successful Brand Owner

Berner didn’t simply get up one morning the proprietor of a brand worth almost $1 billion. He is the genius behind the Cookies Cannabis Brand. Berner used his innate marketing brilliance to develop Cookies into a $12-million-a-year business in 2015. Therefore, the brand has such a cult following that apparel sells out in seconds for premium rates.

He aggressively promoted the Cookie brand between the period of 2010 and 2012.  Because of this, he was then able to leave his job at the old Hemp Center. Through Cookies and cannabis, he even featured in Snoop Dogg’s YouTube program and his musical attempts added to his popularity.

At the beginning of the Cookies brand, he was simply selling stock. Essentially top of the line, marijuana-marked clothing, duffle packs, moving plate, and scent-resistant knapsacks. While filling in distinction as a rapper, working in the auxiliary weed space permitted Berner to produce the capital expected to take his brand to a higher level.

Marketing Skills

Cookie ‘Branding’ is one of the reasons behind Berner’s huge success. Most cannabis businesses and brands are unable to conduct business through standard banking channels. Because of the banking limitations enforced by the federal authorities, everything must be done in cash. Since cannabis remains illegal at the federal level, Berner devised a novel solution to the problem. The federal government prohibits the trademarking of any cannabis brand, but a cannabis apparel brand can be registered.

Berner trademarked and registered “Cookies SF”. Therefore, the idea of this step was that once you have a brand name, you can then put up a sign in the dispensary and no one else would be able to enter your zone. Further, he also got access to the financial system because of his licensed brand, which is something that other cannabis businesses would die for. He then managed to defend the brand from fraudsters and other con artists. Whose intentions were to duplicate their idea when the branding was in full swing across dispensaries across America.

Today, the Cookies brand has authorized marijuana retail locations working in various states, including California, Oregon, Montana, Oklahoma, Nevada, Colorado, Michigan, Maryland, Massachusetts, and Florida. He’s even got an area in Tel Aviv, Israel, and Barcelona, Spain. It has grown past Cookies, starting sister brands Lemonnade, Minntz, Collins Ave, and Grandiflora.

To get a feeling of the sort of businessperson Berner is, pay attention to “Brown Bag.” The music video makes three things clear: Berner and Wiz Khalifa love weed, don’t rest, and have an enormous audience of weed lovers.

Can Guess Where the Name ‘Cookies’ Comes from?

If you’re comfortable with the marijuana business by any means, you don’t need to try to guess the origin of the brand name ‘Cookies’

Girl Scout Cookies (GSC) is quite possibly the most notable strain in both the directed and unregulated businesses, particularly in the hip bounce world. The strain is so well known for a reason. GSC is a mixture containing up to 28 percent THC and 1 percent CBD. The joined effect of that cannabinoid profile and the terpenes regularly found in GSC (Caryophyllene, Limonene, and Linalool) brings about a high that numerous clients portray as euphoric, narcotic, and inventive.

While the impacts of GSC are praiseworthy, the strain’s name has been the objective of huge opposition by a logical party: the Girl Scouts of the USA. The young association has made a few legitimate moves to get pot dispensaries and brands to quit utilizing its name on their items.

The result? Individuals are dropping the ” Girl Scout ” and keeping the “Cookies. “It’s an engaging name, yet does Berner reserve the privilege to take it? He does.

Promising Future ahead

We are excited to see where the Cookies, Lemonade, and Caps brands go. We are excited to see what else Berner has stashed up his sleeve for the next launch or release. Berner’s “billion-dollar cookie recipe” will give you everything you need to get inspired to own a marijuana business.


Instagram As a Retail Tool

Instagram As a Retail Tool

Instagram isn’t just an everyday social media for people to share photos of their food and pets. Instagram is a crucial tool for your business. It features a way to shop and sell. The e-commerce feature is just another thing to take advantage of when building a business.

Working with Instagram Stories

Stories are a way to link images on Instagram and set to last for 24 hours. Shopping on Instagram is enabled on the Stories feature as well, when it’s a limited-time sale, for example, a user can post the various products on their own Instagram story. E-commerce features like tags are built into Stories as well so that people can tap or click on tags and quickly make purchases. With the right application and proper marketing, Instagram Stories can be another great vehicle for selling products.

Image is Everything

To boost sales, making a solid investment in beautiful photography will make the company and the products really pop. Instagram is about images, and the vast majority of Instagram users respond with visceral enthusiasm to beautiful or striking photography.

The most successful businesses on Instagram, for example, have enjoyed a boost in business because they invested in creating professional, appealing images. Now, take the unique opportunity to really show the potential customers every angle of the product and boost sales.

Get Noticed

Simply leveraging the ease of Shopping on Instagram is only part of selling on the platform. You’ve still got to get people to pay attention. Judicious use of photography and smart organization of products is one way to achieve this, and if you have the budget, you can pay for advertising on Instagram itself. Because Instagram is owned by Facebook, user data is easily accessible. To benefit from great user metrics, and more precisely target your promotions to a chosen demographic, you can invest in paid advertising to complement your efforts in developing the organic spread of your social media efforts.

Whatever you do, don’t be dull! If you don’t find your product images very appealing, then users on Instagram probably won’t either. Always make sure you present the products in their best light when it comes to shopping on Instagram. With over one billion users every month, Instagram offers vendors one of the greatest e-commerce vehicles available.
Always make sure you present your products in their best light when it comes to shopping on Instagram. With over one billion users every month, Instagram offers vendors one of the greatest e-commerce vehicles available.
How Search Engines Work

How Search Engines Work

Information, e-commerce, advertising, and entertainment are all readily available on the internet. It’s true you search for them, but how exactly do you find them? This article explains how search engines work and how SEO can help your business.

Search Engine Optimization (SEO)

As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. 


Technical Optimization

Completing activities on your site that improve SEO but are not related to content. It often happens behind the scenes. 

On-Page Optimization

The process of ensuring the content on your site is relevant and provides a great user experience. Using a content management system, you can then target the right keywords within your content. Common examples of content management systems include WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.

Off-Page Optimization

A process of improving your site’s search engine rankings outside your website. Link building is a crucial part of building a site’s reputation, which is largely driven by backlinks. However, while SEO changes frequently in small ways, its key principles do not. We can break SEO into three components:

What Happens While Searching?

Search engine algorithms are computer programs that look for clues to give the searcher the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. There are three steps to how search engines work:

1. Crawling

This refers to a search engine’s ability to send out “crawlers” to discover new pages based on the website’s themes and topics. Also, check previously discovered pages to see if there have been any updates or changes made.


2. Indexing

When the crawlers have concluded their search, they will index a website based on its evaluation. Then registration will then store the website within its database, linking it to certain topics. A web page may not be indexed if:

  • Not mobile-friendly
  • Content is considered duplicate
  • Content is considered low value or spammy
  • Couldn’t be crawled
  • Page or domain lacked inbound links

3. Ranking

 For any given keyword, search engines sort or rank the results to give the searcher the most useful and relevant results they can find. There are more than 200 ranking signals that search engines use to sort and rank content, and they all fit under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. Some examples of signals that search engines use to rank web pages are keyword presence in the title tag, the loading speed of the web page, and website reputation.


Digital Marketing Mythbusters Edition

Digital marketing weaves a complicated web. As the internet continues to grow and we shift further and further into the digital realm, so does that metaphorical web. Digital marketing isn’t just about having a pretty website and calling it a day; it takes work. It takes work to not only maintain your place in this ever-expanding digital landscape but to grow and prosper as well. This task may be both more and less difficult as you would imagine. There are plenty of myths floating around about what it takes to be successful, so it could be confusing to navigate at times, but we are here to put some of those myths to rest.


Myth #1: Cross-platform isn’t necessary



Digital marketing and prospering as a business in this modern time require you to have your hands in many pots. You can certainly survive as a business by only focusing on one element of your marketing practice, but you won’t flourish. The more involvement you have in your marketing the better you will succeed. Increasing your reach via mobile, social, and search is the best way to push your brand and products. More engagements equal more customers equals more growth.


Myth #2: Posting content isn’t important



Your online presence is more than just your website. Having a fancy good looking website is great, but it is only the beginning. While it is important to have a nice website, what matters is how you are bringing traffic to your page. The creation of content is key. Not just any content, however, but content that is both relevant and visible to whoever your target audience may be. The importance of this can’t be understated, as content marketing is becoming a larger focus for more and more online businesses. But wait – that sounds super overwhelming. Don’t worry, it’s not as hard as it sounds. Just post relevant as regularly as you can, the more the better, and you will see an uptick in traffic. 


Myth #3: Tech is everything

True and False


Yes, technology plays a massive role in digital marketing and continues to grow. But at the end of the day, marketing is still marketing. The digital aspect of everything just speaks to the current landscape and format. Traditional marketing practices and techniques are still the foundation for everything, so it’s important to not view them as separate disciplines. 


Myth #4: One-to-one marketing is impossible



It may seem like an elusive goal but one-to-one marketing isn’t as crazy as it sounds. Personalizing your digital marketing can increase your brand’s credibility as the go-to place for your product or service. Knowing your customer and what makes them tick will make this a breeze, which is why analysis and measurement are key. Things as simple as having the recipient’s name in the body of your emails will give your customer a more trustworthy feel for your business. Analyze your online marketing and see what will work for you.


Myth #5: There are too many social platforms to keep up with

True and False


I mean let’s be real, there are a lot of social platforms available right now. Front runners like Facebook (soon to be Meta), Instagram, Twitter, Reddit, Pinterest are some of the go-to’s for consumers and businesses alike. While the number of platforms may seem overwhelming, it’s important you don’t let it get the best of you. Whether you’re new to the social sites or a seasoned veteran, you are more than capable of prospering from them. Your business’ presence on social media is vital. Each may attract a different clientele, giving you an increased opportunity to boost your audience and gain new followers. These are great resources to have so be sure to take advantage of them.


Digital marketing can be overwhelming sometimes, but don’t let that shy you away from your business’ success. You don’t have to do it alone. Contact WJ Mediagroup for consultation and get your business moving in the right direction today.

How To Improve Customer Reviews

Every successful marketer knows that word-of-mouth advertising trumps all when it comes to generating new business. Whether your prospective customers or clients hear the opinions of others that have already done business with you. This creates a perception and influences decision-making in a way regular advertising never could.

Living in today’s digital world, customer reviews are the new word of mouth. People look for them, quite often, people base their buying decisions on them. Positive reviews about a company’s products or services can spread quickly and lead to explosive sales. While negative reviews can stifle sales and cause a business to take a step back.

Luckily, getting great customer reviews isn’t just about having your products and services out there in the marketplace and hoping for the best. There are specific tactics that you can use to ensure customers are satisfied and willing to leave a positive review for others to see.

Why People Look at Online Reviews

Typically, there are four reasons that a person would look for an online review:

  1. Get social proof from customers that have used the product or service.
  2. Learn more about the product they are buying.
  3. Reduce the possibility of making a bad purchase.
  4. Get a better sense of the product’s benefits and limitations.

Naturally, the goal for any business is to get positive reviews and use them to boost sales and grow their brand online. Here are five tactics you can use to get great customer reviews:

Ask for Reviews Across a Range of Platforms

The first step in getting great online reviews is to make it as easy as possible for people to leave them. The more effort it takes, the less likely someone is to dedicate the time to leave the review you want. Social media and third-party review sites are great platforms to help get the good word out about your company and your products and services.

Some of the most effective ones include:

  • LinkedIn Recommendations.
  • Facebook Business Page.
  • Instagram.
  • Manta.
  • YouTube – create videos and ask for reviews underneath.
  • Google – using the Google My Business feature.
  • Yelp – claim or add your business to start getting reviews.
  • Yellowpages – akin to Yelp, this is the digital counterpart of the iconic listings book.
  • Four Square – for brands in hospitality.
  • Better Business Bureau – claim your business if it’s located in the US, Canada or Mexico.

There are also many different niche review sites depending on the industry you are in that may be effective for eliciting great customer reviews. An example would be Trip Advisor in the travel niche or, as mentioned, Four Square for those in hospitality. The key for all of these platforms is to make it simple and ask for reviews, so there is no confusion about what you want your visitors to do.

Make the Most of Your Website

Your own website is a great tool for getting great customer reviews. Your web pages and blog posts should be optimized to allow visitors to leave their comments quickly and easily. You should also provide a clear path to all of your social media channels and be sure your website is optimized for mobile.

Assuming you have an e-commerce site, you may want to consider adding a live chat CHECK option to receive instant feedback from customers. This will satisfy people’s “I want everything right now” mentality and provide value as it reduces response times and enhances your customer service.

Solicit Reviews in Your Emails

Whether inbound marketing is part of your process, you will have a great platform to ask for customer reviews. Send out a short email after a purchase has been made asking for a review. You will get the most honest feedback possible because people feel as though they are communicating with you personally. That will help you boost sales or make the necessary adjustments if you notice a negative pattern in the responses.

If you don’t want to ask for a review and make them write their thoughts, consider adding a link to an online survey. Polls or surveys are easy to get set up, and the data can be analyzed efficiently. With a survey, you get to dictate the information that’s collected so you can also take the opportunity to learn more about your customers.

Incentivize the Review Process

You may find that you aren’t getting the number of reviews you’d like. Everyone believes their time is valuable, so give them a reason to leave a review. Incentives like discounts, coupons, gift cards, or being entered into contests should motivate people and may even boost your sales when they go back and shop again.

Birchbox, for example, incentivizes its customers to leave reviews by offering loyalty-based Birch Points. Since 2010, the brand has grown from a humble beauty products startup to being the world’s sixth most popular subscription service—and loyalty-driven review incentives have certainly played a part in its success.

Work on Your Timing

Asking for reviews at the right time will help you get more out of the process and improve your customer service at the same time. Whether it’s on social media, your own website, or in an email, timing is always important. The last thing you want is to get under someone’s skin at the wrong moment and end up with a negative review that others will see.

Some great times to ask for a review include after a client has positively interacted with your brand. If they tag your company or product on social media. Or if they spend a certain amount of time browsing your website or if they refer new customers to you. The idea is to approach them when they are feeling satisfied or fulfilled so that they will pass that feeling along in the review.


No perfect formula for getting great customer reviews exists. Though if you follow the tactics listed above, you’ll be successful more often than not. Assuming you want to prioritize reviews. Ensure you task certain team members with the job. Allow them to devote enough time to make it feasible. Once the strategy is in place, execute it. Keep moving forward until you have a multi-faceted process for getting reviews from a range of platforms.

Social Media Terminology

There are A LOT of social media platforms, and with these come all sorts of new lingos and terms when referencing their features. There is some overlap, but it can be confusing at times to navigate through the ocean of terminologies. As a business owner, your presence on social media is vital to maintaining and growing your business.  Here is a guide to help you along the way:

1. Facebook

  • Profiles: These are for non-commercial use and represent individual people. If you create an account, you can add friends, and if you follow other profiles, you can see their public updates.
  • Pages: These look similar to personal profiles, but offer unique tools for businesses, brands, and organizations and are managed by people who have personal profiles. You can ’like’ a Page to see updates from that business in your Newsfeed. Businesses would always choose to create a page and not a profile for their social activity
  • Business Manager: This is a platform that lets businesses more securely share and control access to their ad accounts, Pages, and other assets on Facebook.
  • Creator Studio: This is a tool that allows you to track and manage content performance, further across different Pages if you manage many. There is a scheduling tool and an inbox that allows you to manage comments and messages across Facebook and Instagram.
  • Facebook Ads: These are a means to amplify and target content to specific audiences for a fee
  • Carousel: Posts or ads in this format can display up to 10 images or videos at one time. You can highlight different products, showcase specific details about one product, service, or promotion, or tell a story about your brand.
  • Events: Users can make use of this resource to alert people to upcoming events or occasions so that they can reach many people quickly.
  • Watch: This is a free video-on-demand service you access through the Facebook site and app. It allows creators to upload their own short- and long-form videos, but it also includes original comedy, drama, and news programming.
  • Live: This allows people, public figures, and Pages to stream and share live videos with their followers and friends.
  • Messenger: Marketing professionals can use this tool to communicate with customers through private messages.
2. YouTube
  • Channel:  The channel serves your profile page, showing the account name description, the public videos the member uploads, and any user information the member enters.
  • Subscribe: By subscribing to a particular channel or user on YouTube, you can receive instant updates whenever new content from that source appears.
  • Title: This is the name that you give to each video you upload. Keywords are important here as well to ensure your content ranks well within search.
  • Tag: Adding categories through tags also helps your video to reach relevant audiences.
  • Description: This is a keyword-rich caption that appears underneath your video. Often businesses use this area to provide a strong call to action. As well as a link to a website, or other social media platforms.
  • Thumbnail: This is the custom image you can select as the cover of your video. This can either be a still from your video or a unique image uploaded to YouTube.
3. Instagram
  • Feed: The algorithm-based home feed shows the photos and videos which Instagram then thinks are most interesting to the user
  • Search and Explore: This is where you can discover content of interest from accounts that you don’t yet follow.
  • Filters: There are a variety of options for enhancing photos before publishing them.
  • Stories: These are ephemeral short-form content that shows in the home feed and on a user’s profile for 24 hours. You can customize them with filters and GIF stickers.
  • Highlights: This gives you the opportunity to save Stories in folders on your profile so they remain longer than 24 hours.
4. Twitter
  • Tweet: This is the communication unit on Twitter. It is limited to 280 characters. However, the most common length of a tweet is just 33 characters. Only about 1% of tweets hit the 280-character limit.
  • Retweet: This is a tweet from another user that is shared publicly with your followers.
  • Quote Tweets: These are retweets with additional comments added (up to 140 characters) before posting.
  • Reply: This is a direct response to another user’s tweet which begins with the @ symbol. Then followed by their username and then your response. As a result, some replies in a conversation don’t appear in chronological order. Replies are also grouped by sub-conversations to show the best content first. Then based on several factors such as interactions and likes.
  • Geo-tagging: This is the act of stamping the location details of where a tweet was created which enables users to search for tweets within a given area. You can then enable or disable this.
  • Moments: These are curated stories showcasing the very best of what’s happening on Twitter, customized and editable to show the current topics that are popular or relevant to the user. You can only create them on the desktop.
  • Mute Words: This feature allows users to stop receiving notifications for mentions based on specific words. As well as phrases, usernames, emojis, or hashtags.
  • Twitter Trend: This is a particular subject or conversation topic that is popular around the globe or a specific area used to classify tweets on the platform and increase their visibility.
  • Twitter Card: This is an enhanced version of a tweet that enables the attachment of media to tweets for the purpose of driving traffic to your website. There are four types of cards: the Summary Card, the Summary Card with Large Image, the App Card and the Player Card.
  • Periscope: This is a live-streaming social app built into Twitter that lets users broadcast and further explore the world through live video and social interactions.
5. LinkedIn
  • Connections: Connections are people in your network. Your network is made up of your 1st-, 2nd- and 3rd-degree connections. As well as fellow members of your LinkedIn groups. Your communication options for your extended network vary based on the degree of connection.
  • InMail: These are private emails on LinkedIn, available only to Premium accounts, sent to fellow professionals without the need of an introduction, contact information, or connections.
  • Company Pages: These are specific pages for an organization to post or promote content through paid campaigns
  • Premium Accounts: These are paid-for subscriptions utilized for the purposes of career progression, recruitment, lead gen, business insights, and learning.
  • SlideShare: This is LinkedIn’s content hosting platform that works as a web service, letting you upload presentations, videos, infographics, and PDFs to share with everyone. It is a very convenient way to house all your brand’s shareable content in one place.
  • LinkedIn Group: This is a page that supports specific, topical discussions moderated by group owners and managers.
6. Pinterest
  • Pin: Pins are ideas that people on Pinterest create, find, and save from around the web. If you click on the Pin, you can visit the website to see how to make it or where to buy it.
  • Board: The Pins you save live on your boards. Name your boards and arrange them on your profile however you like.
  • Group Boards: These are collaborative boards with other Pinterest users, often used to share ideas and plans.
  • Rich Pins: Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pin: app, product, recipe, and article.
  • Pinterest Browser Button: This is a browser extension that allows users to save ideas from around the web to a Board with one click.