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Utilizing Reddit as Marketing Strategy

Utilizing Reddit as Marketing Strategy

Reddit advertises itself as “the front page of the internet” and it can most certainly back it up. While ranking as one of the top ten websites in the US and top 20 in the world, Reddit houses a collection of forums ranging in the millions. These communities of subreddits span just about any topic and interest. If you can imagine it, it probably exists, and if it doesn’t,  it probably just means it doesn’t exist yet.

These communities have all sorts of benefits attached to them. They’re great for personal interests, but definitely not limited to them. Reddit can be used as a tool and resource for not only maintaining your business but growing it as well. 

reddit logo

Reddit as a Research Tool

No matter what your business is, there is sure to be outside interest in it. If there is outside interest, odds are there is a subreddit to go along with it. Right away you have access to a community of prospective clients and consumers of your product. From here you can engage with the community and do research towards finding ways to fine-tune your business to further optimize it. If you want to take a more passive approach, sit back and observe. Recognize trends and the community’s interests. Learn from others and their questions and feedback. Whether you take a more direct or indirect approach, you are sure to learn something that will benefit your business and the directions to take.  

 

Reddit as a Way to Connect

Connecting with an audience is essential to the growth of your business. Reddit is massive and so it presents an opportunity to connect with a population that isn’t limited by locality, and instead reaches globally. Creating engaging content on the website can net you significant growth. With the prospect of virality and crossposting, this growth begets more growth and so on and so forth. Network with ease and have a space that you can self advertise with for free. 

 

Reddit as Advertising Space

While you can just self advertise across your chosen subreddits, that might not be the optimal way. You may not have the time nor resources to contribute to these places of interest to gain that overall following, which is completely understandable – time is money. But if you want to take advantage of the long arms of Reddit, there is an alternative solution. Reddit offers paid ad space featured across their subreddits and front page. Engage with the community automatically, and maybe even reach further than you previously thought was possible. 

 

Whether you approach utilizing Reddit as a strategy, actively or passively, there is always something to be gained. You decide your own level of involvement and don’t need to dedicate anything more than you need to. It’s a win-win.

Is Snapchat Effective for Marketing Your Small Business?

Snapchat

There are 187 million daily active users and more than 10 million daily video views on Snapchat.

This makes Snapchat a great platform for marketing, but is it the right fit for you?

If you’re not familiar with Snapchat, the most important thing to know is that the platform is all about disappearing content.

Users can exchange images and short videos (called “Snaps”), and post compilations of this content to their profile (called “Snapchat Stories”), but there’s a catch. The content doesn’t last forever. Snapchats last for a maximum of 10 seconds, and Snapchat Stories disappear after just 24 hours.

When considering whether to use Snapchat marketing for your business, it is important to note that Snapchat isn’t like other social media platforms. The interactions between businesses and users are much shorter, due to the short-lived nature of the content itself. Unlike Twitter or Facebook, there are no hashtags, URLs, links, likes, comments, or shares. The platform is also entirely mobile.

Although Snapchat doesn’t have the typical characteristics of other platforms, it does have unique attributes that can be very effective for marketing, especially for small businesses.

1. Snap Ads Get a Lot of Visual Attention

According to a MediaScience survey composed of 320 consumers ages 16-56, Snapchat ads reach a lot of eyeballs.

The survey compared Snapchat video ads to those on Facebook, Instagram, and YouTube. Looking at emotional responses, exit surveys, and eye-tracking, the survey found that Snapchat ads got twice as much visual attention as Facebook, 1.5 times more than Instagram, and 1.3 times more than YouTube.

The survey also found that Snapchat ads generated a stronger emotional response and a higher purchase intent than ads on other platforms.

2. Snapchat Creates a Sense of Urgency

Due to the ephemerality of Snapchat’s content, users have a deadline to take action. This can motivate users to engage with your content more than they would on other social platforms.

This attribute makes Snapchat a great platform for sharing coupons or deals that only work within a certain time period.

A good example of this urgency in action is Grubhub’s campaign “#Snaphunt”, a week-long scavenger hunt that featured daily challenges for users, all for a shot at $50 in free takeout. News spread through word-of-mouth with followers sharing the contest with friends and inviting them to participate. Thirty percent of Grubhub’s Snapchat followers ultimately participated in the challenge, and the brand earned more than 1.5 million organic social impressions.

3. Users Can Get a Glimpse Behind the Scenes

While many users consider Facebook, Twitter, and Instagram to be platforms reserved for polished, final content, Snapchat is viewed as a platform that portrays real reality. With Snapchat, you can give your users a behind-the-scenes peek at your business.

According to Jessica Maslin, directing partner at DayDreamCinema, “Snapchat is a glimpse into the lifestyle of your company…We shot an ad for Michael Jordan kid shoes last week but that edit won’t get released for eight months. On Snapchat it’s easy for people to watch and see how cool that is. They wonder how we’re filming and what it’ll look like in the end.”

Snapchat’s immersive video experience could be a great marketing opportunity for your business. You can also use individual chats to engage one-on-one with your customers to give them more insight into what it’s really like to be part of your brand.

How can a small business advertise on Snapchat?

Snapchat offers a variety of different ad formats. Each of these options approaches advertising in a unique way, and each has different benefits.

1. Snap Ads

Snap Ads are 10-second, full-screen vertical video ads that appear between Snapchat Stories. Within the ad, advertisers can offer the option for viewers to swipe up and see more in-depth content, such as a longer video, article, or more. Snap Ad campaign costs vary, but start at $3,000 a month.

This option is particularly user-friendly because it’s integrated with other personal content. It is also time-sensitive: a potential customer will swipe quickly because they know the ad will soon disappear. In fact, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms.

2. Snapchat Geofilters

Snapchat Geofilters are small art graphics that show up when users take Snaps in designated locations. Sponsored Local Geofilters start at $5 an hour for 20,000 square feet, and can feature promotional messaging, branding, and logos. They also include usage metrics, which give you access to a dashboard with stats about engagement for your Geofilter.

Geofilters make it easier for your audience to promote your brand or product through word of mouth. This marketing option is great for announcing new product launches or promoting stores or events. Geofilters draw users to your location, and they give your brand the opportunity to engage with your customers in the moment.

3. Snapchat Sponsored Lens

Sponsored Lens gives a user the opportunity to play with an interactive ad that you’ve created and add it to their Snap. By pressing and holding down on their face, a user can take a Snap with your unique lens. Cost for these lenses can vary depending on the day of the week, holidays, or other trends, but tend to be cheaper than Snapchat Discover ads, which are reserved for big brands.

This ad format is great for engagement because users actually think Sponsored Lenses are fun. They use the feature regularly and tend to play with Sponsored Lenses for an average of twenty seconds.

So, is Snapchat the right marketing platform for you? Here are some things to consider.

  • Make sure your target audience fits the Snapchat user demographic. According to Omnicore, 70 percent of Snapchat users are under the age of 34, and 70 percent of users are female. If this doesn’t sound like your target customer, Snapchat probably isn’t the best use of your budget.
  • Are you struggling to compete with other brands on platforms like Facebook, Twitter, or Instagram? Because Snapchat has fewer users, there is a smaller and more selective demographic using the platform. If you operate in a competitive market, Snapchat could be a good option for you.

Overall, you should make sure that using Snapchat for marketing fits your business priorities and goals. If it does, it could be a rewarding opportunity for you.

What are the Benefits of TikTok for Business: Is it Worth it?
The benefits of TikTok for business are multiple. You just need to have a clear vision of what they are and how to make them work for your brand. As one of the newest social media platforms. TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for businesses to reach new, larger audiences. I’m taking a look at the benefits of TikTok for businesses. So you can gauge whether it’s worth your business to invest time and money in the platform.

What are the benefits of TikTok for business?

TikTok has a huge, growing audience

There have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide. The platform’s main demographic of users are teenagers and young adults; 32.5% of TikTok users in the US are aged between 10 and 19 years old, and 29.5% are between 20 to 29 years. But the volume of users and the rate at which it’s growing means that it can provide access to a huge audience. It seems to be easier than on other channels to create video content that goes viral and reaches hundreds or thousands of people.

The audience is international

TikTok is used in over 150 different countries, and viral videos on the platform can reach all over the world. If you’re looking at reaching international markets, then TikTok is an effective platform for connecting with new audiences in other countries.

Video marketing is a priority

The trend for video marketing isn’t going away anytime soon. In fact, research has shown that 86% of people would like to see more videos from brands. And while 85% of businesses are already using video as a marketing tool, TikTok is a good way to expand the reach of your video content. If you’re not already using video then it provides a fairly accessible way to incorporate video into your existing marketing strategy.

It’s easy to connect with an audience

It’s fairly straightforward to promote your business and reach an audience by launching a hashtag challenge. You can choose an idea or theme and then encourage users to create or recreate videos using a branded hashtag that you’ve come up with. It’s a good way to increase interactions with your brand and encourage engagement.

Is TikTok right for your business?

Is your target audience on TikTok?

While the audience on TikTok is huge. You need to consider whether the people that you are trying to target specifically are going to be using it. That being said, if your target audience isn’t currently using TikTok you also need to consider whether they will be in the near future. Although TikTok currently seems to be a Generation Z trend. Most of the main social media platforms started off with a predominantly younger audience. Instagram for example, was initially used mainly by teenagers and young adults. Now its audience has diversified and there are millions of businesses also using it as a marketing channel. By getting involved with a new platform early you’ll be able to get a head start on your competitors. You can begin growing your audience before the platform is oversaturated with businesses and promoted content.

TikTok influencer marketing

TikTok is still in its early stages as a marketing channel. Although some major brands are starting to work with influencers on the platform to extend their reach. These influencers have millions of followers, and now could be a good time to start working with them. Currently, TikTok influencers are charging considerably less for access to larger followings than influencers on other platforms like Instagram.

TikTok advertising’s still not a fully-fledged advertising platform, but TikTok has recently introduced opportunities for advertisements. There are currently five different ad formats including in-feed ads. Which are similar to Instagram adverts and appear as you scroll through: Branded Takeovers that appear when someone opens the app, and Branded Effects that use AR filters, stickers, and lenses.

While these advertising options offer a lot of potential for connecting with TikTok’s vast audience, they can have a high minimum spend that might not be affordable for small to medium businesses. So it’s worth considering whether your business will be able to pay for advertisements on TikTok or if you’ll need to use it in other ways to promote your business.

Content needs to be original and engaging

One of the upsides of using TikTok is that you don’t need to create high-quality, professionally filmed, and edited videos – you can just use your smartphone. However, you do need to be able to come up with engaging, fun ideas, and your content needs to be original. This kind of content isn’t going to be possible for all businesses, and in some cases, it just won’t match your product or your brand. It’s important that all your marketing channels are aligned with your business goals. If the rest of your business is very serious, and your marketing is focused on providing in-depth blog posts or research papers. Then a TikTok hashtag challenge probably won’t be appropriate.

How can you fit TikTok into your current marketing strategy?

Understand your audience on TikTok

Take some time to research the platform, and understand how it works. Figure out what your target audience and your competitors are doing on TikTok. You can begin to figure out what kind of content you should be sharing. Whether it’s tutorials, behind-the-scenes, product launches, user-generated content, or just funny videos. You’ll also need to compile a list of relevant hashtags. Use these how you want to target your videos. Then come up with some branded ones to use for your business.

Manage all your platforms from a shared inbox

As the number of marketing channels, you’re using increases. It’s important to keep on top of them all. Don’t neglect your Instagram account because you’ve started using TikTok. Use a scheduler like the one available on Iconosquare to ensure that you’re posting content consistently.  Use a team inbox such as Crisp to monitor incoming messages across different channels. Managing all platforms from one shared inbox will ensure you send cohesive communications that are always in line with your brand’s tone of voice. It also minimizes the risk of missing any messages or losing track of conversations and will help improve customer satisfaction.

Repurpose your content for different channels

You don’t have to make brand new videos for TikTok if you’re already creating videos for your other social media channels. Look at ways you can use a video editing app to repurpose the videos you create. Use this for Instagram, Facebook, or LinkedIn so that they’re appropriate for your TikTok account. It’s also important to ensure that you’re conveying the same messages across all the channels. While TikTok might be a place for more lighthearted content. The images, language, and overall brand will be completely different when someone comes across you on a different platform or visits your website. Although it requires some planning and it won’t be suitable for everyone. TikTok offers a lot of benefits and opportunities for businesses looking to expand their marketing channels. It’s worth getting involved now to take advantage of the platform as it grows.
The Best TikTok Marketing Tips for Creators

The 7 Best TikTok Marketing Tips and Best Practices

Here are the best TikTok marketing tips and best practices that you can start using now…

marketing tips, tiktok tips, tiktok engagement

1. Identify and Adapt to Trends

Identifying and adapting to trends is an important part of becoming a successful TikTok content creator. Instead of shooting in the dark, absorb everything that successful TikTokers are posting and then identify the trends

Trends can happen quickly so if you’re really serious about making trendy videos on TikTok, you’ll need to do some research every day. You may need to spend a lot of hours on TikTok until you’re able to identify upcoming trends, but it’ll be worth it.

As soon as you spot a new trend, start creating relevant content!

2. Connect With the Right Audience

TikTok has more than 1 billion users which can be hard to fathom, but it’s great news for anyone looking to find an audience that loves their content.

It would be awesome to have a billion followers who love what you do, but more realistically, you’ll need a niche. A niche is like a specialty. Surely you aren’t making TikToks for everyone. You probably have a category or two that your content best fits into.

For example, if you make TikToks about knitting sweaters for dogs, that’s a niche! Finding and owning your niche will help you connect with the right audience.

3. Collaborate With Brands

It’s pretty shocking when TikTokers don’t know about brand collaborations. They’re an amazing way to get exposure and make money on TikTok.

A brand collaboration is when a brand and a content creator team up. The brand wants to advertise their product so they use popular content creators to do that! If you’ve ever seen an influencer using or talking about a specific product in one of their TikToks, it was most likely a paid brand collaboration.

Luckily, you don’t need to cold outreach to brands in hopes of getting a collab. WJ Media Group can help you find brands that want to collaborate with you. The best part is that they want the type of content you already make so you’ll have a lot of creative freedom.

4. Get Inspired by Others and Then Create Your Own Content

A great way to get the creative juices flowing is to absorb a lot of content that other TikTokkers are posting. Get inspired by your peers and then create your own content.

When you’re starting out, don’t be afraid to make videos that are simple and genuine. Adding effects and more complex production will come with time, but the most important thing is that the content itself is high quality.

5. Tell a Story and Show Who You Are

You’re a unique individual and that’s your special offering to the TikTok community. We recommend making funny, trendy content, but we also encourage being genuine and deep.

Let your content tell the story of who you are. People will be attracted to the genuineness of your work.

6. Post Often

Your content must be high quality. That’s non-negotiable, but if you really want to become a successful TikTok influencer, you’ll need to post very regularly too.

It’s a tall order, but your content needs to be high quality and high quantity.

Post regularly. As in at least a few times per week, but more is better. Work your way towards posting good content on a daily basis.

7. Be Authentic Even When You’re Collaborating With Brands

Earlier we mentioned creative freedom while working with brands. We really want to emphasize that you should keep being your authentic self even when you’re working on a brand collaboration.

Your followers will appreciate you sticking to what’s genuine and unique about yourself, and the brand you’re collaborating with will get the kind of content they wanted in the first place. It’s a win-win! Contact WJ Media Group for more information on how to grow your company!

4 Marketing Tips To Help With a Successful Fourth Quarter

With the fourth quarter of 2021 on the horizon, it is a good time for sales leaders to review strategies in preparation for achieving fourth-quarter B2B selling objectives.

The following is an overview of some sales tips to help your business review its process for fourth-quarter planning and ensure reps are ready to execute on those plans.

Sales Tip #1: Establish or Review Targets

Objectives drive strategies, tactics, and execution in B2B selling. However, events and circumstances may dictate that you review your established goals in advance of the start of the quarter.

Review individual and team quotas with your reps and consider whether established benchmarks motivate success without creating an unrealistic expectation. If your team has well exceeded third-quarter milestones, a goal of 110 percent, 120 percent, or even higher of stated quotas might be reasonable.

Sales Tip #2: Evaluate Important Activities and Dates

Take a month-by-month look at the activities and events that will affect your sales team. For instance, you might have special conferences, new territories, or new initiatives to take into account. Establish a schedule of communication so that you alert your reps as to expectations for their regular and non-regular activities.

Knowing expectations, especially with out-of-the-ordinary events, makes it easier for your team to plan accordingly to optimize their selling results.

Sales Tip #3: Get Off to a Great Start

The momentum and tone for a new quarter are established early in the first month. When your team gets off to a solid start in October, it creates feelings of confidence that strategies and tactics are working. This confidence helps fuel efforts in the remaining months.

To leverage the great start, communicate progress with your team regularly. You can do this through individual or team meetings. Discuss which approaches have worked well and what improvements can drive revenue even more. If you are off the desired pace, quickly assess challenges, coach your reps and communicate often. Offering bonuses and incentives early in the quarter is a common strategy to help your team create necessary momentum.

Sales Tip #4: Focus on High-Value Prospects and Solutions

It is always important to target prospects with as much data and precision as possible so that you can sell the best value in your solutions. These steps are especially important in the fourth quarter as you look to close out the year on a high note.

Make use of your data to build specific profiles of prospects that match your solutions. Review prospects currently in your pipeline and prioritize calls with those people with whom you have the greatest likelihood of converting high-value deals. Reinforce training with your team on product knowledge and demonstrations, which are keys to selling value in B2B.

fourth quarter, marketing tips, marketing strategies, fourth quarter tips

Wrap Up

The fourth quarter is not just a vital three-month period to optimize sales performance; it is the closing segment to reaching your annual sales objectives. Taking the time to plan ahead while you also review your third-quarter results is important. Apply the sales tips noted here to review objectives, communicate well and motivate reps can dramatically improve your success! Contact us at WJ Media Group or call us at (732) 670-6402.

11 Ways to Increase Instagram Engagement in 2021

Wondering how to increase Instagram engagement in 2021? You’re not alone!

Today, brands need to look further into their performance metrics and track comments, saves, shares, Instagram Stories views, and even DMs to understand how they are performing.

Luckily, it’s not as hard as you may think! 

11 Ways to Increase Instagram Engagement in 2021

  1. Discover your best time to post.
  2. Start conversations with Instagram Stories stickers.
  3. Regularly test & analyze new content types.
  4. Create “saveable” content for your feed.
  5. Share data your audience will love.
  6. Write longer captions.
  7. Open up about your brand and business.
  8. Add an element of fun.
  9. Pay closer attention to your hashtags.
  10. Create shareable content.
  11. Create more video content.

Ready to get started? We’re sharing all the best ways to organically increase your engagement.

#1: Discover Your Best Time to Post

Did you know you could be limiting your Instagram engagement by posting at the wrong time, or just not regularly enough?

While there are a handful of ways to increase Instagram engagement, posting when your audience is most active is a quick win. 

Instagram’s algorithm loves posts that generate a lot of engagement in a short period of time. It will often move that post to the top of your followers’ feeds.

To encourage this, spend some time monitoring and tracking your Instagram analytics. Learn when the best time to post is for your audience.

Every Instagram account is made up of unique followers in different time zones. It’s a great idea to find your personalized best time to post on Instagram. This way, you can reach more people, increase engagement, and grow your brand!

#2: Start Conversations with Instagram Stories Stickers

Over 500 million Instagram accounts use Instagram Stories every day, and that number is only set to grow in 2021!

Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you. This, in turn, will help create a loyal following that feels connected to your brand.

Here are a few ways you can get started with stickers to increase Instagram engagement:

The Question Sticker

Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories.

Influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more. There’s no reason why you can’t do the same for your business.

It’s a great opportunity for your followers to get to know your brand better, or get more information about your products.

Increase Instagram Engagement: Instagram Stories Stickers

On the flip side, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.

Its engagement, conversation, and customer feedback are all wrapped up in one great post!

The Quiz Sticker

The interactive Instagram Stories quiz sticker lets you share trivia-style multiple-choice questions with your followers and track the results.

When one of your followers “votes” on your quiz, they’ll be able to see whether they got it right. And you’ll be able to see how many votes each option received and how each person voted.

Increase Instagram Engagement: Instagram Stories Engagement: Quiz Sticker Later 

The Countdown Sticker

If you want to pique the interest of your followers and get more traction with your events and sales, the countdown sticker on Instagram Stories is perfect for your posts!

When you share a story about an upcoming event (like an in-store sale, product launch, or special announcement), you can add a countdown sticker that counts down to the date and time you set.

Your followers can then subscribe to your countdown event. Which will send them a reminder when the time is up and your countdown is complete!

This is a great strategy for engaging with your Instagram followers and getting your audience to opt-in to special events or promotions.

#3: Regularly Test and Analyze New Content Types 

Some of the best content plans on Instagram come from experimentation.

Testing out new forms of content can feel daunting on Instagram. Especially if you feel like you’re onto a good thing and seeing good engagement on your current content strategy.

But trust us: trial, error, and content experiments are key to being ahead of the curve and having a stronger strategy.

Not sure where to start? Here’s a couple of ideas you can try out this month:

#1: Test new content types. Memes, quotes, user-generated content, mini-infographics, or even a selfie-style video could be great on your grid or stories.

#2: Experiment with video types like Instagram Stories, Instagram Reels, and IGTV. Some brands work well with long-form content on IGTV, while others still favor the short and snappy clips. Try something outside of your norm.

#3: Test out different Instagram Stories styles and see if they improve your engagement. For example, see if a chatty behind-the-scenes content resonates with your audience, or if they prefer weekly round-ups.

As you test different content types, don’t forget to regularly check your analytics!

#4: Create “Saveable” Content for Your Feed 

Instagram comments, shares, and saves are more important than ever. One of the best ways to improve your engagement for this year is to create more content that encourages your audience to tap that save button!

“Saveable content” is anything you know your audience will want to revisit at a later time.

For example, The Colored Girl  shared this post about love languages and encouraged their community to practice self-care:

 

Using carousel posts to share valuable tips and information can lead to more saves, as your audience can refer back to the post when they want to act on the tips. 

Similarly, travel content creators are seeing success from creating mini-blog style posts and sharing information about their destination:

 

When you’re brainstorming  “saveable” content for your feed, think about what’s important to your audience and what they’ll find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.

#5: Share Data Your Audience Will Love 

Posting personalized and data-driven content is a big trend prediction for 2020 and we think it will really help drive engagement too.

Brandon Perlman, founder and CEO of Social Studies, Inc. Explains that machine learning and personalized content isn’t going anywhere:

“I foresee quite a bit more data-driven analyses and infographics being shared from real brand advocates, consumers, and fans,” Brian predicts.

A great example of this is Spotify’s Wrapped campaign  — “it’s brilliant, informative, personal, utility-driven, custom, shareable, and just slick.”

Social media predictions for 2021

Ready to try out the trend? Start by looking at your own data. For example, if you’re an online retailer, can you see when people like to shop the most? What made the biggest sale of the month? What percentage of your audience voted for a new product?

From this data, are you able to build a story about it to share with your audience or is there one key stat you know your audience will love?

 

While producing data-driven content does take some extra time and preparation to execute, it’s well worth the effort when you see your engagement rates rise!

#6: Write Longer Captions

Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience.

One of the factors that affect how your Instagram post performs in the algorithm is “time spent on post.”

So one of the easiest ways of improving your Instagram engagement is simply writing longer captions.

Not sure what that looks like? Check out how Knix has nailed the perfect caption length. With the help of a strong call to action to watch their stories and a nod to a cute cultural moment, the caption is the best length for their audience.

 

Now, we’re not saying that every caption has to be thousands of words long. But even writing a full sentence instead of just a few emojis could help you increase Instagram engagement.

#7: Open Up About Your Brand and Business

The power of authenticity on Instagram is huge — and it’s set to become even stronger in 2021!

We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business.

A high level of authenticity can go a long way in building a stronger connection to your audience, which in turn encourages more engagement.

When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience.

But it’s not just influencers getting on board with the trend.

Brands and businesses are taking to their feed, IGTV, and Instagram Reels to share more about their company mission, their struggles, and why they do what they do.

 

This year, you may start to see more business leaders and founders take to Instagram to share the inner workings of the company, host live Q&As, or just pop in to say “hi”.

So now’s the time to jump on the bandwagon and start sharing more with your followers to increase your Instagram engagement.

#8: Add an Element of Fun

Instagram posts take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun!

We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content.

From including AR filters in our stories, to adding memes and GIFs to our feeds, our engagement rates increase when we post something quirky and fun!

Of course, you need to honor your brand’s overall theme and tone — if memes don’t fit in with your brand’s values, then it’s better to leave them out of your strategy and not compromise on your look and feel.

But if you can include some fun moments into your strategy, get ready to see some real returns in your comments, shares, and likes!

#9: Pay Closer Attention to Your Hashtags

If you want to increase your Instagram engagement, understanding which hashtags are driving more people to your posts is really important.

The stronger your hashtag game, the more impressions, and eyes on your content!

#10: Create Shareable Content

The ability for users to share feed posts to their Instagram Stories or DMs is a handy feature that will help you reach even more people.

Increase Instagram Engagement: Repost Instagram Stories

The key is making content you know your audience will want to repost.

Similar to creating saveable content, shareable content needs to be highly related to what your audience likes and needs. Think about infographics, data that could shock or spark intrigue, fun memes, or relatable quotes:

Increase Instagram Engagement: Repost Instagram Stories: Headspace

Plus, now you can track and measure how many times your grid post has been shared to stories, making it even easier to track and measure what content is performing the best.

#11: Create More Video Content 

2020 was a big year for Instagram video — especially with the introduction of Instagram Reels — and it shows no sign of slowing down in 2021.

By incorporating more video content into your content strategy, you’re almost guaranteed to increase engagement on your Instagram profile.

But creating a video doesn’t need to feel daunting — in fact, video content can be really easy to make.

And if you’re getting into Instagram Reels for 2021 (hint: you should be!), don’t forget that they’re designed to be fast and fun, and can be used to captivate your audience with educational content, like Jeannette Ogden’s recipes:

 

Instagram Reels is a great way to experiment with bite-sized content, explore a new creative video feature, and engage with your community.

There’s no denying that Instagram is a competitive place, but there are still tons of ways that you can creatively increase your Instagram engagement.

So next time you’re planning and strategizing your Instagram content, try to incorporate these tips and see how your audience responds.