Website In a Week with WJ Media Group

Define a purpose

Before you jump into building a website, you need to consider its purpose. Will it be something simple like a blog, or a little more complex? The purpose of your website will have a huge impact on the design, coding, and costs associated with the build, so make sure you understand what you need the site to do for you. We will adhere to any requests as long as they’re defined properly!

Got it? Great. Once you know what you’re looking for, you can start thinking about the framework, look, and execution needed to make the website a reality.

Consider your audience

Even though the internet is pretty much an open platform, you still need to think about the user you want to attract. The user sitting on the other end is arguably the biggest influence on your website. A simple, content-rich experience might be the best approach.

By combining your audience and purpose, you will get to a point where you can start laying out the foundations of your build.

Choose a template

When the internet revolution first started, the coding and programming process, even for basic websites, could take weeks.

Thankfully, that has all changed. As modern operating systems and hardware have developed, so has the art of coding. If you’re looking to get a website live quickly, then choosing a pre-built website template is the best place to start. We will provide you with rough drafts of templates, and adhere to which vision best suits your business!

There are thousands of website templates out there, each with different visual and functional structures. Spend some time looking for templates that match your website’s purpose – and don’t forget to keep your target market in mind.

Populate the template

For most people, website content is where the fun starts. From video and audio recordings to simple imagery and copy, creating great content is essential.

Depending on what you’re trying to achieve, content creation might be the slowest part of the process – especially if you want things to be just right. To save time, start writing and collecting content before you start building. Having content ready as well as ideas makes our process easier, and takes off time in how long the site will take to go live!

In most cases, populating the template is as simple as dragging and dropping it into the chosen content modules. With a decent internet connection, this won’t take long at all.

Invest in hosting

While your content is being produced and uploaded, you need to think about affordable website hosting.  Despite the fact that they’re all selling the same product, you have lots of hosting options. Select an offering that will get you the domain name, visibility, and reach that you’re looking for.

Make sure you consider the lifespan of your website when searching for a hosting partner. In some cases, like with events, you may only want the site live for a few months.

Also, be prepared for compromise. In many cases, your first choice URL will not be available so save yourself a lot of time by coming up with options instead of engaging in a domain name bidding war.

WJ Media Group

Contact us here and feel free to visit our website! We will work with your business, establish, and complete the goals set out by you!

WJ Media Group Congratulates Recent Recreational License Awardees

WJ Media Group congratulates the following businesses for receiving their cannabis licenses.

Approved License Applications: Artistic Dispensary, Ascension Cannabis Brands, & Baggy Greens Inc.

Baked by the River, Bloomeri, Blue Violet Grow, Buddy’s Dispensary & Canna P Farms NJ.

Cannabis Depot, Cannaboutique by Greenhouse.

Cannabury Farms, Cedar Fairmont Health Cultivators, CGT New Jersey.

Cheeba Spot, CHM Consulting (Manufacturer), CHM Consulting (Cultivator)& City Farm.

Community Growth Partners, Cooked Dispensary. Creative Flavors by Esther, & Cuzzie’s,

Devine Garden, Dr Green Leaf, & Elevated by TheCannaBossLady.

Emerald Apothecary, Equaleaf, Feels of Green, & Fue Mei Farms Corporation,

Green Gem Industries (Manufacturer), Green Gem Industries (Cultivator), & Green Liberty.

Green Spirit Group, Green Wave Couture, & Greener on Getty.

Greener on Grove, Hackettstown Dispensary, & Happy Daze Boutique.

Happy Leaf, Hera Solutions & The High Society Cannabis.

HomeGrower ACNJ, HZY Goods, & Idyllx.

Integrity One Alternative Care, & Jersey Jane Dispensary.

Jersey Meds Management, Jersey Shore Extracts, & Lady L Cannabis.

Legacy Leaf, The Library of New Jersey Inc., & Littlemore.

Luckys Leafs, Mary Jane’s Last Dance Incorporated & MJ Marley’s.

Mountain View Farmacy, NBFC, & Organic Farms Inc.

Perfect Bud, Pure Blossom & Pure Natural Vibes.

Queen City Wellness, Queen of Spades, & RB Green Wellness.

,Royal Dynastic Organics The Sailor’s Pipe & Saint J & Co.

Sea Grass NJ, Seraph and Sons, & Solar Cannabis.

Star Seed, Sunburn New Jersey, & Sussex Cultivation.

Tangerine Tree Dispensary, Treeotics, & Urge New Jersey.

Valerie’s Garden, Victory Natural Farms & Violet Ventures Voox Farms.

WJ Media Group 

Here at WJ Media Group, we provide the services cannabis companies need to successfully market their company. We have a broad education in cannabis marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402. Below is the link to scarlet reserve, a current client of ours we work for.

Scarlet Reserve Next

We hope to continue to build a prosperous business in Matawan and expand across New Jersey. Scarlet Reserve is committed to the continued development of a premium CBD product and creating a strong and credible brand identity.  Scarlet Reserve has created a reputation for having the best quality products and educating all the customers that have visited us. We are here to help educate customers on what is good for them.

Our customers come in with all different needs and we further try to have the best quality products to help with whatever their issue is. In addition to being competitive in the CBD market, we also aim to provide employment opportunities for residents through our entrepreneurial spirit and passion.

Also, in March we applied for NJ Micro-Cannabis Retailer. Our CBD store has been operational for over two years. We hope to be one of the first 100% Latina Owned Micro Retail stores in the State. Wish us luck. We also have a Matawan Discount for all residents and for Chamber members. When you visit the store, please tell the Bud Tender you’re a resident or MACOC member!

Scarlet Reserve is located at 782 Highway 34, Matawan, NJ. Contact us at 732-952-2245 or info@scarletreserve.com.

5 Ways to Promote Your Blog Post in 2022

1.) Utilizing SEO

By utilizing a set of well-researched and tested keywords, your strategy has the critical foundation needed to shape high-quality content that reaches more users and drives more traffic to your site. As soon as your keyword map is in place, you can work on other SEO elements that search engines seem to value in new blog posts, such as:

Internal links. Whenever posting a new blog, think about other blogs on your website that may offer additional value to the reader. Insert those links where appropriate.

High-authority external links. Consider linking to a few sites with high domain authority (DA) that logically bolster your content.

Subheadings. Using keyword-focused subheadings like h2s and h3s is a great way to break up text and improve readability.

Optimized metadata. Google crawlers value posts with meta titles, tags, and descriptions that provide relevant content and line up with searcher intent. When building out metadata, be sure to incorporate keywords naturally in each meta-data element.

2.) Social Media Promotion

Social media platforms offer a direct connection to some of the biggest online communities out there, allowing you to proactively market each brand new blog post to thousands or even millions of potential customers at once. Sharing that valuable insight across the most relevant social networks not only keeps your followers updated on the latest company news but also creates an additional and powerful online asset through which to inspire engagement and encourage readers to take the next step.

There are various ways to use social media to enhance your blog posts. Linking to your blog page within each social-media bio makes it easy for followers and newcomers to access and share new posts at any time. In addition, you can add social share buttons to each new blog post. Users will instantly share value-add content across their various social media feeds. This will bring in more and more users, potentially by hundreds or thousands. 

Hashtags offer an effective way for expanding your blog posts and gaining more traffic. Search the relevant hashtags for your niche, then use these hashtags to your advantage. This creates a connection between your blog post and the currently trending topics or events. This is a way to simply be in the center of everything going on. 

3.) Share Blog Content on Various Platforms

Using social bookmarking for your blog is an easy process. Locating where the right platforms are for your content is key, then submitting the content. There are specific niches you can find for your style of content as well. 

Include a featured image in your blog post. In addition to that image, ensure it is something attention-grabbing. Making it stand out will generate more clicks to the blog post page across all platforms. Another key feature is using the right titles for the blog posts. This is what the user is going to see first. Focus on a creative and captivating title for your article. 

4.) Promote your blog with email marketing

 Although email marketing seems like an outdated way to optimize user retention, email marketing still remains at the top of the list when it comes to promoting your content. Find the right time each week that works for you and the content. Using a bulk email tool, and an email marketing plan can transform each new post. 

Keep your email copy of the blog post short and to the point. This is where the catchy titles and images play a large role as well. Using relevant images and concise titles will ensure the optimization of the blog post’s message and will in return gain more traction from users. 

5.) Seek out guest posting 

Using guest posting, also known as guest blogging can be an extremely useful tool. Guest posting can be an amazing way to promote your blog and expand your brand online. The guest posting includes and is not limited to reaching out and building genuine partnerships with other people in the same industry. Making a connection with another person who works in your niche will provide insight, as well as cross-promotion for both parties involved. Pitching article ideas back and forth, then figuring out the best choice. 

Each new guest post creates a digital asset for Google to crawl and index in search. In addition, it includes a blog link that will send the user directly back to your own blog posts. Ensuring that even more users will be exposed to your content.

Legal Weed Sales Begin The Day After 4/20

April 21st

“Starting on April 21, adults ages 21+ will be able to legally purchase cannabis and cannabis products without a medical card. This is a historic step in our work to create a new cannabis industry,” Murphy said in a tweet Thursday. April 21st marks the day that New Jersey legal weed sales can begin. 

Patients

The state of New Jersey made this announcement on Thursday. State regulators will then issue licenses for seven medical marijuana dispensaries after the historic date of 4/20. Firstly, on April 21st, recreational marijuana is officially legal in New Jersey. CRC guidelines allow patients to purchase medicinal cannabis/cannabis products from alternative treatment centers for up to three ounces. The patient will be able to purchase 3 ounces every 30 days. In addition, cannabis products will have quantities approved by a healthcare provider. Following April 21st, patients will be able to buy 1 ounce of cannabis in a single transaction.

On April 21, the CRC will release a list of where to buy legal weed. “This is an exciting time for New Jersey,” Jeff Brown, executive director of the Cannabis Regulatory Commission. “We have been intentional and deliberate to do everything in our power to set the market on good footing to start.”

CRC Standards

The commission on Monday gave initial approval to seven alternative treatment centers. Curaleaf, Verano, GTI, Acreage, TerrAscend, Columbia Care, and Ascend Wellness. The position to open sales on April 21st was an intentional move. Alternative treatment centers feared that opening on the infamous 4/20, or any day prior would lead to a shortage of products. These alternative treatment centers are doing everything they can to be prepared for Thursday. 

Meanwhile, small cultivators and manufacturers have been approved for 102 conditional licenses by the CRC. Though the CRC remains hesitant in approving larger alternative treatment centers. This was because the supply of medical and recreational cannabis could be too low to meet demand. 

The Future

New Jersey could become the largest recreational cannabis market on the East Coast. With a booming new business in New Jersey, the competition is fierce among those striving for the same goal in the cannabis industry. WJ Media group provides services for those looking to stand out in this competitive market. Here at WJ Media, we provide the best digital marketing services for the cannabis industry. Working with many brands in the past, we can ensure you stand out in this market. Follow the link provided for more information on our work with cannabis brands: 

https://wjmediagroup.com/cannabis-marketing-nj/

 

5 Tips to Optimize Blog Posts Using SEO.
Using SEO and keywords in 2022 is essential for optimizing blog posts. Though it is much more than picking the right keywords. Using SEO is to ensure that your keywords will be at the top of the lists when a customer searches. If a customer is searching for relevant content, you can use this information to make sure yours will be there. Using data tools to collect information about keywords, to then use these to ensure a customer sees the content. Listed below are 5 ways to improve your SEO.

Keywords

Using headings can be extremely helpful, avoid using generic keywords that will have thousands of search volume statistics. Use a heading or phrase that is relevant to your business and subject. All while ensuring its creativeness will provide better search volume results.

Headings

Using headings is a must because search engines are aware of them. Search engines are looking for keywords in headings. When formatted incorrectly, the search engine will miss the keyword in a heading. Use formatting skills such as h2 and h3 headings to improve your SEO.

Punctuation

SEO engines are focused on grammatical issues as well. Avoid using run-on sentences, limit yourself to a number of words per sentence. The goal is to make it as easily readable for the customer

Title & Description

SEO provides you with the option of including a meta title and description within your blog post. This is what a user would see when they searched the blog on google. It includes a short description of what your blog post entails.

Internal & External Links

Providing trustworthy links to similar or relevant pages to your blog post will ultimately improve your SEO. Including internal links that can be applied to the blog post and show the success of their own SEO will improve your blog posts.

 

 

 

5 More Tips to Expand Your Reach on Facebook

In our previous post, we talked about 5 ways to help expand your reach on Facebook, we aren’t done yet. Here are five more ways to expand that reach.

 

Relevant pages

Facebook is home to countless businesses and it would be a shame to not be able to take advantage of all the other pages running parallel to yours. You might think that, as a business, it’s you against them, but it doesn’t have to be. Sometimes it can be helpful to tag and share posts of other businesses. Doing this can help increase your exposure and gain you new followers, but also it could help lead to some sort of partnership down the line. While this can be an effective strategy in some cases, it is important to remember to do this within reason and relevant to your own business.

 

Start a conversation 

Being social on social media might seem like an obvious thing to do as an individual, but your business can do it too. Starting a conversation with your followers is a great way to just simply maintain that relationship. Responding to followers on your posts and asking questions opens the door to a more active community. Having an active community is an easy way to gain traffic and even new followers. 

 

Get verified

Have you ever seen that blue checkmark beside the names of some companies or influencers on Facebook? That’s a verification mark, and it indicates that the page is authentic. This means it actually belongs to the person or company it claims to be. At face value, it’s good for followers to see that your company is the real deal, but behind the scenes, it does even more. Being verified is a fast and easy way to get you to rank higher in search results, allowing new followers to find you more easily. While blue checkmarks are typically reserved for larger companies, small businesses have their own (and equally important grey checkmark. 

 

Facebook ads

Facebook ads are a great service for social media marketing. These campaigns allow you to target your audience so specifically that you’re almost guaranteed to reach the ideal audience. Some of the ways you are able to filter your audience with ads and promoted posts is:

  • Age
  • Gender
  • Behavior
  • Likes
  • Geography
  • Past visitors

 

Facebook also allows you to input the qualities of your best customers. It also is able to promote posts and ads to a lookalike audience. Creepy… but effective. 

 

Don’t Be Afraid to Repost

Not everything has to be shiny and new for every single Facebook post. Reposting content is an important function of your business because you want to be able to talk about something more than just once. The most important part of reposting though is that the content you are resharing is quality. Make not of quality posts and keep them in your pocket for later. If you need to talk about something previously shared that wasn’t as successful, go back and see where it went wrong and try again.