Cannabis Marketing Tips in 2022
Take Advantage Of Popular Hashtags
Participating in weekly or daily hashtag themes (via Twitter), such as #designerweed or #cannabis, might help your company acquire the attention it deserves. Engaging in the community and contributing with hashtags that hundreds, if not millions, of people, are already using allows you to reach an audience far beyond your regular follower count.
Social Media Marketing
Know your audience and keep up with current trends on your social media platforms. What new ways could you use story formats? You can use hashtags, national or international holidays, and think outside the box.
Besides being efficient, text messaging also allows you to communicate with a large number of people. As long as you use caution and don’t break the law, you can promote your products with text messaging at a low cost. By sending targeted messages to clients, you can keep them engaged.
Paid search is an excellent approach to get your products in front of the relevant buyers and drive quality traffic to your website. This technique, however, will not work for cannabis advertising because Google has a policy against “ads for substances that affect the mental state for recreational purposes.” Until this guideline changes, you should focus your search-related efforts on SEO and GMB optimization.
Cannabis Websites And Blogs
By providing SEO-optimized blog posts for your website, you can market your cannabis brand through other similar sites. However, you’ll need to figure out which websites and blogs your potential clients frequent. After that, you can guest post on blogs, run ads on third-party ad platforms, or advertise on industry-related websites.
Reward Loyal Customers With More
Due to COVID-19, many customers have cut back on purchases, and products are in excess. You can also do this as a way to thank customers who stay with you regardless, just to show your appreciation.
Brand Visibility Through Event Marketing
Experiential marketing is one of the most effective methods for increasing brand awareness and affinity. You can use it to communicate and engage with your audience, as well as to increase brand loyalty. The brand experience should exceed customers’ expectations and be consistent with the company’s values. Follow WJ Media Group on Instagram for more information on cannabis marketing tips. In addition to our website where you can find more useful tips on cannabis marketing in 2022!