Well Designed and Functional Your site reflects your company, your products, your services, and ultimately your brand. Visual appeal, polish, and professionalism are crucial. Allow white space, uncluttered layouts with quality photographs and graphics look, and let your message shine through. Equally important, the site must work quickly, correctly, and as expected. Build to web […]
Cannabis Marketers’ Top Digital Marketing Methods Cannabis marketers’ top digital marketing methods are explained here. Researchers from the Cannabis Marketing Association, New Frontier Data, and NXTeck completed the 2022 Cannabis Digital Marketing Survey. Their findings indicate the following methods are most effective for cannabis businesses and their ancillary businesses: -Website/blog: 64% -Email marketing: 53% -Social […]
Logos The logo of your cannabis brand should determine the overall brand’s visual direction. Start by focusing on your logo when rebranding or building your business. In addition, you can use it to build out the rest of your visual identity strategically. Think beyond what looks good when making creative decisions for your logo. Make sure […]
Invest in the Right Tactics Recent studies show content marketing is most successful for brands that focus on the right tactics. According to survey respondents, the following 10 tactics will be most helpful to brands in 2021: Improving content quality: 55% Search engine optimization (SEO): 46% Creating more video and visual content: 41% Updating and […]
Lousiana Senate The Louisiana State Senate voted 26-8 on Wednesday to approve a bill that would protect public employees who use medical cannabis from job discrimination. Louisiana’s House of Representatives approved House Bill 988 last week. It now heads to the desk of Governor John Bel Edwards for his consideration. Under the bill, public employees […]
As Marijuana Legalization Takes Effect On Instagram, Cannabis Marketing Is Reshaped As marijuana legalization takes effect, marketing on Instagram is changing. According to a recent study, marijuana legalization has drastically changed cannabis marketing on Instagram. The study entitled “From dealing with influencing: Online marketing of cannabis on Instagram” and published in the international journal Crime, […]
Competition Rises as Additional Dispensaries Recieve Permits During a meeting on Tuesday, regulators said consumers purchased $24 million in recreational pot in the first month of the industry’s launch. The meeting approved additional dispensary permits. On April 21, 12 medical-only dispensaries started selling recreational marijuana. Joining an additional five medical-only dispensaries that will soon be […]
Cannabis Marketing Tips in 2022 Take Advantage Of Popular Hashtags Participating in weekly or daily hashtag themes (via Twitter). Such as #designerweed or #cannabis, might help your company acquire the attention it deserves. Engaging in the community and contributing with hashtags that hundreds, if not millions, of people, are already using allows you to reach […]
Cannabis Marketing with WJ Media Cannabis Law Changes Whenever a new state legalizes cannabis, marketing agencies look to apply their professional background to the cannabis industry. As the industry is still in its early stages, regulations are constantly changing, and growth is rapid. An organization that deals with cannabis should use a marketing firm with […]
1.) Utilizing SEO By utilizing a set of well-researched and tested keywords, your strategy has the critical foundation needed to shape high-quality content that reaches more users and drives more traffic to your site. As soon as your keyword map is in place, you can work on other SEO elements that search engines seem to […]
April 21st “Starting on April 21, adults ages 21+ will be able to legally purchase cannabis and cannabis products without a medical card. This is a historic step in our work to create a new cannabis industry,” Murphy said in a tweet Thursday. April 21st marks the day that New Jersey legal weed sales can […]
Using SEO and keywords in 2022 is essential for optimizing blog posts. Though it is much more than picking the right keywords. Using SEO is to ensure that your keywords will be at the top of the lists when a customer searches. If a customer is searching for relevant content, you can use this information […]
Sign up for a newsletter to receive tips and tricks to help market your business!