Web Design Trends to Get ahead of in 2023

Keeping your website updated and fresh is one of the best ways to get new customers and get your previous customers to keep coming back. You cannot go wrong with some of the tried and true basics in Web-Design, but adding some new and trending elements to your site will help you stand out from the competition. Here are some of the web design trends we expect to explode in 2023.

Art Deco Themed Sites

Art Deco relies on ornamental, symmetrical, and geometrical shapes. Creating an easy-to-look-at, patterned and decorative site can help reduce visual stress and create visual interest in your site. Adding subtle Art Deco elements to your site can help you stand out in 2023.

Micro-Animations

Micro-Animations have already started to appear all over sites, and now is the best time to add some to your page. It is a perfect time to capitalize on this trend and learn from the mistakes others have made. A Micro-Animation should add an organic and interesting element to your page, yet not distract too much. Something like this moving background on “SmashMallow’s” site is interesting and welcoming.

You can also utilize micro-animations on eCommerce sites. Opting to use a small video showcasing your product instead of the typical set of pictures can help you stand out.

Text-Only Hero Design

For years the landing pages of sites have utilized pictures in the hero, with text typically on-top of the picture. In 2023, we can see this trend finally coming to an end, opting to instead take a page out of newspaper design with a big, bold headline on the front of your page. Remove that Hero picture, and change it to a bold color with some bolder text on top.

Negative Space

Instead of cramming as much information as possible on a page, utilizing pictures and text with ample negative space in between can create a sleek, refined look. If you want your site to look modern and advanced, negative space can be your friend in 2023.

Organic Shapes

2020 had geometric shapes; 2023 will have organic shapes. Using fluid shapes with no straight lines is on the rise. Natural-looking, winding, and asymetrical shapes are easy to look at and can break up your site without having to use harsh lines.

Interactivity

Give your users a reason to stay on your site and stay engaged. For example, Polls, surveys, contests, and quizzes are interesting and fun ways to keep a user engaged with your site.

Now is the time to capitalize on Web-design trends in 2023. If you want to create a sleek and modern site in 2023, look no further than WJ Media Group. WJ Media Group is a full-service digital marketing agency in NJ that specializes in Web Development, SEO, Advertising, and Social Media Management. If you want to take your business to the next level, you can find out more about us here.

Tips for Marketing Cannabis on TikTok and Instagram

Social Media as the gateway Into the Niche Cannabis Market

Cannabis-related radio and television ads are currently prohibited by the FCC, email marketing campaigns take careful curation and dedicated writers, and SEO is an extremely powerful but long-term solution to getting your business attention. That leaves social media as the next best tool to getting your business out quickly and to the right people.

Social media is not an easy world to navigate, here are some tips for marketing cannabis on TikTok and Instagram

Getting Around the Algorithm

Unfortunately, META and TikTok have strict restrictions on cannabis-related accounts and content. That being said, it does not mean it is impossible to get your account traction on these platforms.

Using Proper Hashtags and Algo-Speak

META and TikTok have bans on popular cannabis-related hashtags and terms like  “cannabis”, “weed”, “420”, and “stoner”. Using these could spell disaster for your business as it puts a target on you to be banned. Instead, you have to find browsable workarounds like “#budtender” which have yet to catch the attention of META or TikTok.

Using Proper Slang, and Visuals

You cannot even type “weed” let alone show weed flowers on TikTok. Instagram is sometimes more lenient with cannabis pictures but could take down photos and accounts for no known reason. So how do you get around TikTok and Instagram’s harsh restrictions?

Some creators opt for using community-known and accepted slang and visuals to get around the bans. In videos or educational posts, creators will choose to show broccoli or herbs in place real cannabis flowers.

When putting captions and titles on videos and posts, instead of typing “weed”, creators might choose to put a leaf and smoke emoji.

Prepare for Bans

The most important thing you can learn is that social media is unpredictable. Administrators can choose to remove posts or content and even ban your account for posts you might see other accounts doing. The best thing for you to do is create backup accounts in case anything happens to your main one. Make sure to have activity on backup accounts to get users to come to the new page if the main one gets banned.

Ensure you follow social media platform’s terms of service as best you can to prevent your account from being targeted.

Move your audience off the platforms

With how unpredictable these platforms can be, the best thing you can do is make your audience take action elsewhere off of these platforms. Incentivize your audience to sign-up for newsletters, email campaigns, and follow your other social media accounts to make sure you do not lose them if you lose an account. Social media is not your product, it is a tool to get prospective customers to your products.

Hiring WJ Media Group For Your Cannabis Marketing

Hire professionals here at WJ Media Group. We are currently working with numerous cannabis companies, building their websites, and social media presence, and further boosting their SEO and web presence. We provide a secure and trusted service, contact us hereVisit our cannabis marketing page.