SEO Tips for Cannabis Websites & E-Commerce Stores

Build in-depth Product Pages

Your product pages are the most important pages on your e-commerce website.

In order to rank your product pages well. They will need a number of upgrades that will help rank them better in search engines.

Step 1: Write Long Form Product Descriptions

Just like category pages, the product pages should have long-form content about each product that is unique. Ideally, it is over 1,000 words.

Longer content is proven to rank higher in search engines and it’s no different for product descriptions.

Step 2: Add Product Videos

Videos of your products on your product page have multiple positive results that will help:

  • Increase conversion rates
  • Build trust
  • Increase SEO

Whether you add videos of people using your product, how to use your product, feature highlights or simply user testimonial videos, they will help increase your product’s conversion rate and rank your product pages better in search engines.

Bonus Tip: Add your product videos to Vimeo/Youtube and add a link back to your product page from the video description for a free backlink and easy access to your product page!

Step 3: Get Product Reviews on Your Website

Obviously, you are going to have a hard time getting sales or ranking your product pages when your product has no reviews.

In this day in age, people look towards reviews to decide whether or not they want to buy a certain product.

Getting as many reviews as possible on your products will help build social authority, trust, and of course, increase conversion rates!

Having product reviews will also help your product pages rank better in search engines. When you have product reviews and rich snippets (we will talk about them later) your star reviews will show up in Google SERPs which will make your listing stand out and increase the number of people clicking to your site, which is good for SEO.

Create Relevant Educational/Blog Content

As I mentioned before, writing long-form content can be great for ranking your e-commerce category pages and product pages, but you can also build other types of content to generate more traffic to your store.

But before writing any blog posts or articles, you first want to do some research as to what people are searching for.

We can use a tool like Ahrefs and search for our main keyword or service. So let’s go to the content explorer and search CBD. We can then sort by organic traffic to get ideas of the content we could write that gets traffic.

Now we know that an article written around this topic could get 230,000 visitors a month so this would be a great content idea to build.

Make sure your content is focused on your product and answers popular questions people may have about your industry or product.

Here are some other types of content you can build to generate backlinks and traffic:

  • Educational Articles
  • In-Depth Product Reviews
  • Comparison Guides
  • Top Lists

Optimized Internal Linking

Building links to an e-commerce store can be more difficult than other websites so internal linking is very important to pass any link juice throughout your entire e-commerce site.

This is why it’s a good idea to add links to your products in the content throughout your website. Happen to mention your product in a blog post? Add a text link directly to the product page.

The easier it is for your users and Google crawlers to navigate your website, the better your pages will rank.

Build a Google My Business for Local SEO

Whether you are doing local SEO or national SEO, Google My Business is a powerful tool to generate more business online, for free.

Google My Business is Google’s management system for Maps locations and local results.

Hiring WJ Media Group For Your Cannabis Marketing

Hire professionals here at WJ Media Group. We are currently working with numerous cannabis companies, building their websites, and social media presence, and further boosting their SEO and web presence. We provide a secure and trusted service, contact us here. Visit our cannabis marketing page.

On-Site Content Creation Packages With WJ Media Group

Take your social media to the next level with customized and professional content creation for all your small businesses! We offer content creation packages for all social media platforms including Instagram, Facebook, and TikTok.

Package One:

One Week of Content/ 1 Hour of Shooting. As well as 2x High-Quality Videos Formatted for Tiktok/Instagram Reels. 3x Instagram and Facebook Page Posts. In addition to 5x Targetted Hashtags.

Package Two:

Two weeks of content, as well as 1.5 hours of shooting. 4X high-quality videos which are formatted for TikTok/Instagram reels. 6x Instagram as well as Facebook page posts. 10x targeted hashtags.

Package Three:

Four weeks of content, with 2.5 hours of shooting. 8x high-quality videos formatted for TikTok/Instagram reels. 8x Instagram as well as Facebook page posts. 10x targeted hashtags.

Click the link here or further visit our contact us page!

Website In a Week with WJ Media Group

Define a purpose

Before you jump into building a website, you need to consider its purpose. Will it be something simple like a blog, or a little more complex? The purpose of your website will have a huge impact on the design, coding, and costs associated with the build, so make sure you understand what you need the site to do for you. We will adhere to any requests as long as they’re defined properly!

Got it? Great. Once you know what you’re looking for, you can start thinking about the framework, look, and execution needed to make the website a reality.

Consider your audience

Even though the internet is pretty much an open platform, you still need to think about the user you want to attract. The user sitting on the other end is arguably the biggest influence on your website. A simple, content-rich experience might be the best approach.

By combining your audience and purpose, you will get to a point where you can start laying out the foundations of your build.

Choose a template

When the internet revolution first started, the coding and programming process, even for basic websites, could take weeks.

Thankfully, that has all changed. As modern operating systems and hardware have developed, so has the art of coding. If you’re looking to get a website live quickly, then choosing a pre-built website template is the best place to start. We will provide you with rough drafts of templates, and adhere to which vision best suits your business!

There are thousands of website templates out there, each with different visual and functional structures. Spend some time looking for templates that match your website’s purpose – and don’t forget to keep your target market in mind.

Populate the template

For most people, website content is where the fun starts. From video and audio recordings to simple imagery and copy, creating great content is essential.

Depending on what you’re trying to achieve, content creation might be the slowest part of the process – especially if you want things to be just right. To save time, start writing and collecting content before you start building. Having content ready as well as ideas makes our process easier, and takes off time in how long the site will take to go live!

In most cases, populating the template is as simple as dragging and dropping it into the chosen content modules. With a decent internet connection, this won’t take long at all.

Invest in hosting

While your content is being produced and uploaded, you need to think about affordable website hosting.  Despite the fact that they’re all selling the same product, you have lots of hosting options. Select an offering that will get you the domain name, visibility, and reach that you’re looking for.

Make sure you consider the lifespan of your website when searching for a hosting partner. In some cases, like with events, you may only want the site live for a few months.

Also, be prepared for compromise. In many cases, your first choice URL will not be available so save yourself a lot of time by coming up with options instead of engaging in a domain name bidding war.

WJ Media Group

Contact us here and feel free to visit our website! We will work with your business, establish, and complete the goals set out by you!