5 Web Design Trends in 2022

1. Interactive Content 

Getting a user to visit your website is the first step, but once they’re on your website the challenge becomes keeping them there. Interactive design features not only keep users on your website but also get them to interact with your content more. Good interactive website design entices users to consume more content and engage more with that content. Getting users to scroll, click, visit more pages, and ultimately complete conversion can be facilitated with interactive features such as: 

  • Animated Scrolling: In contrast with static designs, animated scrolling creates movement and appearance as users scroll. Scroll-triggered animations and videos and scrolling page transitions are popular types of animated scrolling.
  • Carousels: Slideshows of images or graphics that users can click through are an easy way to get users to engage with your website content. Carousels are popular on homepages and image galleries, but they can be incorporated into many different pages throughout a website.
  • Interactive Graphics: Graphics that allow you to interact with them are not only a great way to get users to engage but are also a great way to present lots of information in an organized manner that is not overwhelming.

2. Page Speed Priority


On the technical side of website design, fast page load times have always been a priority. But in 2022, with Google algorithm updates and user expectations, load speed is more important than ever. After a 2021 Google algorithm update, page load speed factors more heavily into SEO than ever before. Additionally, users have come to expect instant load times and a few extra seconds of loading can make or break.

According to Google, “The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.” There are plenty of free websites that allow you to test page load speeds and identify pages that have slow load speeds. Once you have identified these pages, there are a number of ways you can increase page load speed. Though some methods may require web development experience, there are others that are fairly easy to implement.

Use file compression software to reduce the size of larger CSS, HTML, and JavaScript files

Reduce the number of redirects on your website

Enable browser caching

Eliminate unnecessary plug-ins

Optimize individual web pages for faster loading time

Reduce image sizes, embed videos using a third-party platform (such as Youtube or Vimeo), minimize the number of different fonts used, and merge single images into a single image file (when possible)

3. Illustration


Illustrations create visually appealing, brand-specific pages. A variety of different graphic design and website illustration trends have become increasingly popular.

Collage Illustration: Collage illustrations create more fun and tactile feel than singular illustrations. This style tends to stand out more to website visitors and holds their attention longer.

Abstract Illustration: Abstract illustrations are unique, modern, and eye-catching. They also allow for more flexibility and freedom with branding. You can create visually appealing and on-brand abstract illustrations by tailoring them to your business’s colors, aesthetic, and voice.

Responsive web design is especially important when it comes to graphics. If a user cannot see the full graphic on their mobile device, the illustration is far less effective.

4. Sleek Minimalism

When you think minimalism in terms of web page design, don’t think less content, think clean design. A bold design that catches the eye but does not overwhelm or confuse the user is key. Clear, organized navigation, eye-catching illustration, and interactive content all lend themselves to this trend.

  • Oversized Typography: Large, bold typography becomes more than just text, it becomes a graphical element of your site. Big and concise words or phrases can catch the eye and convey a convincing yet easy-to-digest (and hard to miss!) message.
  • Colorful Minimalism: Keeping a tight and consistent color scheme throughout your entire website keeps things crisp, simple, and on-brand. 
  • Dark Mode and White Space: Combining colorful minimalism with dark mode or white space yields a variety of benefits. The dark mode gives your website an ultra-modern feel while also making your brand’s color pallet stand out on the page. White space improves readability and draws the viewer’s eyes to the central content on a page.
  • Consistent Typeface: Pick one typeface that best matches your brand and existing website design to use throughout your entire website. This creates a clear sense of style and structure while still allowing you to switch it up with the color, size, and font.

Visual Data 

Communicating data in an eye-catching and interesting way can be difficult, but extremely beneficial. Website visitors tend to scan pages rather than fully read them, pausing on content that stands out and catches their eye. Creating clear and visually appealing infographics not only catches viewers’ eyes but also helps them better digest and process the data you’re presenting. 

Bar graphs, line graphs, pie charts, and more are all simple and engaging ways to convey important data. Make sure your data visualizations are easy to understand and not overwhelming. Your infographics should be branded to match the design and color scheme of your website. 

WJ Media Group

For more information about the best website design trends, keep up with our blog posts here. For website design services click the link here or contact us here.

7 Tips When Setting Up Your Website

Learn From Previous Site

You can learn so much from your existing website if you have one! Assessing what worked and what didn’t is the first step. if you weren’t hitting your ROI or business goals from your existing site. There will be numerous ways you can improve the customer journey experience for your new site.

It’s important to understand why your website performs the way it does thanks to tools such as Google Analytics. Our recommendation would also be to run a website audit. The audit will give you insights into your website’s current on-page and off-page SEO, load speed, links, usability, performance, social presence, and more. Additionally, research your brand online as a prospective client – what does your brand’s presence online look like?

7 Ways To Optimize Your New Site

1. Domain

Your domain name is your URL – it’s how people find you online. It’s also a reflection of your brand, so make it easy to spell. Further, avoid hyphens or numbers when establishing your domain. Keep your domain name short and memorable, and consider your target audience when creating it for your business. If the domain name is available on social media platforms, you’ll have the advantage of keeping your brand consistent across all digital channels.

2. Website Hosting Provider

Your hosting provider gives the foundation of your website. It’s what keeps your site up and running. when choosing a hosting provider, consider price, features, security, scalability, and uptime guarantee. Be sure to read reviews of potential hosting providers before making your final decision. Need help? We can help you find a hosting provider and remove the stresses of hosting your website. Contact us!

3. Customer Journey

Always take into consideration your customer journey when creating your new site. How can you make the user experience as seamless and enjoyable as possible? Each page of your website should have a goal/purpose, and every element on the page should be there for a reason. Creating a map of your customer journey will ensure that your website is designed with your user in mind.

4. Keyword Research

Keyword research is finding words and phrases that potential customers are using to search for businesses like yours online. Once you have a list of keywords, you’ll want to integrate them throughout your website – in your titles, meta descriptions, header tags, slugs, alt-tags, blog posts, etc. To further make your site more discoverable by search engines.

5. Sitemap + URL Structure

Your sitemap is a list of all the pages on your website. Creating a sitemap helps search engines index your site more effectively and can improve your SEO. Your URL structure is how those pages are organized – it’s the website’s hierarchy. When creating your sitemap and URL structure, you’ll want to keep things simple and easy to understand. This means using descriptive, keyword-rich URLs that are organized logically.

6. Accessibility

Making your website accessible across all platforms and to everyone is essential. That includes those who may use assistive technologies to access your site. When creating your new website, keep accessibility in mind and design accordingly. There are many factors to consider when making a website accessible. But some things you can do include using alt-tags for images or adding transcripts for audio/video content.

7. Push Content Promoting Your Site!

Your website is live, but that doesn’t mean your job is done. To draw traffic to your site, you need to promote your new website! the best way to do so? With authentic, relatable content. from having a great SEO strategy to improving your search engine ranking to paid advertising, social media, or email marketing. Your content strategy should raise brand awareness to drive people to your website and hit your business goals! If you follow these tips, you’ll be able to set up an optimized website for both search engines and users. Need help? Our team of experts can help you with all aspects of website user experience, development, and content, from researching keywords to setting up google analytics. Contact us for a free consultation today!

WJ Media Group

Here at WJ Media Group, we provide the services companies need to successfully market their company through proper web design. We have a broad education in marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

A Strong SEO Strategy Has Three Core Components

1. Technical Setup

For your website to rank, three things must happen:

First, a search engine needs to find your pages on the web.

Then, it must scan them to understand their topics and identify their keywords.

And finally, it needs to add them to its index — a database of all the content it has found on the web. This way, its algorithm can consider displaying your website for relevant queries.

Seems simple, doesn’t it? Certainly, nothing to worry about. After all, since you can visit your site without any problem, so should Google, right?

Unfortunately, there is a catch. A web page looks different for you and the search engine. You see it as a collection of graphics, colors, text with its formatting, and links.

To a search engine, it’s nothing but text.

As a result, any elements it cannot render this way remain invisible to the search engine. And so, in spite of your website looking fine to you, Google might find its content inaccessible.

Website navigation and links

Search engines crawl sites just like you would. They follow links. Search engine crawlers land on a page and use links to find other content to analyze. But as you’ve seen above, they cannot see images. So, set the navigation and links as text-only.

Simple URL structure

Search engines don’t like reading lengthy strings of words with complex structures. So, if possible, keep your URLs short. Set them up to include as little beyond the main keyword for which you want to optimize the page, as possible.

Page speed

Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. Many website elements can affect it. Image size, for example. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages.

Dead links or broken redirects

A dead link sends a visitor to a nonexistent page. A broken redirect points to a resource that might no longer be there. Both provide a poor user experience but also, prevent search engines from indexing your content.

Sitemap and Robots.txt files

A sitemap is a simple file that lists all URLs on your site. Search engines use it to identify what pages to crawl and index. A robots.txt file, on the other hand, tells search engines what content not to index (for example, specific policy pages you don’t want to appear in search.) Create both to speed up the crawling and indexing of your content.

Duplicate content

Pages containing identical or quite similar content confuse search engines. They often find it to be nearly impossible to display any of those pages at all. If search engines do find them, your website can be penalized. For that reason, search engines consider duplicate content as a negative factor.

2. Content

Every time you use a search engine, you’re looking for content — information on a particular issue or problem, for example.

True, this content might come in different formats. It could be text, like a blog post or a web page. But it could also be a video, product recommendation, and even a business listing.

It’s all content.

And for SEO, it’s what helps gain greater search visibility.

Here are two reasons why:

  • First, content is what customers want when searching. Regardless of what they’re looking for, it’s the content that provides it. And the more of it you publish, the higher your chance for greater search visibility.
  • Also, search engines use content to determine how to rank a page. It’s the idea of relevance between a page and a person’s search query that we talked about earlier.

While crawling a page, they determine its topic. Analyzing elements like page length or its structure helps them assess its quality. Based on this information, search algorithms can match a person’s query with pages they consider the most relevant to it.

The process of optimizing content begins with keyword research.

Keyword Research

SEO is not about getting any visitors to the site. You want to attract people who need what you sell and can become leads, and later, customers.

However, that’s possible only if it ranks for the keywords those people would use when searching. Otherwise, there’s no chance they’d ever find you. And that’s even if your website appeared at the top of the search results.

That’s why SEO work starts with discovering what phrases potential buyers enter into search engines.

The process typically involves identifying terms and topics relevant to your business. Then, converting them into initial keywords. And finally, conduct extensive research to uncover related terms your audience would use.

With a list of keywords at hand, the next step is to optimize your content. SEOs refer to this process as on-page optimization.

On-Page Optimization

On-page optimization, also called on-page SEO, ensures that search engines a.) understand a page’s topic and keywords, and b.) can match it to relevant searches.

Note, I said “page” not content. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code.

You may have heard about some of them — meta-tags like title or description are the two most popular ones. But there are more. So, here’s a list of the most crucial on-page optimization actions to take.

Note: Since blog content prevails on most websites when speaking of those factors, I’ll focus on blog SEO — optimizing blog posts for relevant keywords. However, all this advice is equally valid for other page types too.

3. Links

From what you’ve read in this guide so far, you know that no page will rank without two factors — relevance and authority.

In their quest to provide users with the most accurate answers, Google and other search engines prioritize pages they consider the most relevant to their queries but also, popular.

The first two areas — technical setup and content — focused on increasing relevance (though I admit, some of their elements can also help highlight the authority.)

Links, however, are responsible for popularity.

But before we talk more about how they work, here’s what SEOs mean when talking about links.

What is a backlink?

Links, also called backlinks, are references to your content on other websites. Every time another website mentions and points its readers to your content, you gain a backlink to your site.

Link Building

In SEO, we refer to the process of acquiring new backlinks as link building. And as many practitioners admit, it can be a challenging activity.

Link building, if you want to do it well, requires creativity, strategic thinking, and patience. To generate quality links, you need to come up with a link-building strategy. And that’s no small feat.

Remember, your links must pass various quality criteria. Plus, it can’t be obvious to search engines that you’ve built them deliberately.

Here are some strategies to do it:

  • Editorial, organic links: These backlinks come from websites that reference your content on their own.
  • Outreach: In this strategy, you contact other websites for links. This can happen in many ways. You could create an amazing piece of content, and email them to tell them about it. In turn, if they find it valuable, they’ll reference it. You can also suggest where they could link to it.
  • Guest posting: Guest posts are blog articles that you publish on third-party websites. In turn, those companies often allow including one or two links to your site in the content and author bio.
  • Profile links: Finally, many websites offer an opportunity to create a link. Online profiles are a good example. Often, when setting up such a profile, you can also list your website there as well. Not all such links carry strong authority, but some might. And given the ease of creating them, they’re worth pursuing.
  • Competitive analysis: Finally, many SEOs regularly analyze their competitors’ backlinks to identify those they could recreate for their sites too.

WJ Media Group: SEO Experts

Here at WJ Media Group, we provide the services companies need to successfully market their company using SEO. We have a broad education in marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402.

WJ Media Group Congratulates Recent Recreational License Awardees

WJ Media Group congratulates the following businesses for receiving their cannabis licenses.

Approved License Applications: Artistic Dispensary, Ascension Cannabis Brands, & Baggy Greens Inc.

Baked by the River, Bloomeri, Blue Violet Grow, Buddy’s Dispensary & Canna P Farms NJ.

Cannabis Depot, Cannaboutique by Greenhouse.

Cannabury Farms, Cedar Fairmont Health Cultivators, CGT New Jersey.

Cheeba Spot, CHM Consulting (Manufacturer), CHM Consulting (Cultivator)& City Farm.

Community Growth Partners, Cooked Dispensary. Creative Flavors by Esther, & Cuzzie’s,

Devine Garden, Dr Green Leaf, & Elevated by TheCannaBossLady.

Emerald Apothecary, Equaleaf, Feels of Green, & Fue Mei Farms Corporation,

Green Gem Industries (Manufacturer), Green Gem Industries (Cultivator), & Green Liberty.

Green Spirit Group, Green Wave Couture, & Greener on Getty.

Greener on Grove, Hackettstown Dispensary, & Happy Daze Boutique.

Happy Leaf, Hera Solutions & The High Society Cannabis.

HomeGrower ACNJ, HZY Goods, & Idyllx.

Integrity One Alternative Care, & Jersey Jane Dispensary.

Jersey Meds Management, Jersey Shore Extracts, & Lady L Cannabis.

Legacy Leaf, The Library of New Jersey Inc., & Littlemore.

Luckys Leafs, Mary Jane’s Last Dance Incorporated & MJ Marley’s.

Mountain View Farmacy, NBFC, & Organic Farms Inc.

Perfect Bud, Pure Blossom & Pure Natural Vibes.

Queen City Wellness, Queen of Spades, & RB Green Wellness.

,Royal Dynastic Organics The Sailor’s Pipe & Saint J & Co.

Sea Grass NJ, Seraph and Sons, & Solar Cannabis.

Star Seed, Sunburn New Jersey, & Sussex Cultivation.

Tangerine Tree Dispensary, Treeotics, & Urge New Jersey.

Valerie’s Garden, Victory Natural Farms & Violet Ventures Voox Farms.

WJ Media Group 

Here at WJ Media Group, we provide the services cannabis companies need to successfully market their company. We have a broad education in cannabis marketing and work with multiple different companies currently. Further, contact us here or at (732) 670-6402. Below is the link to scarlet reserve, a current client of ours we work for.

Scarlet Reserve Next

We hope to continue to build a prosperous business in Matawan and expand across New Jersey. Scarlet Reserve is committed to the continued development of a premium CBD product and creating a strong and credible brand identity.  Scarlet Reserve has created a reputation for having the best quality products and educating all the customers that have visited us. We are here to help educate customers on what is good for them.

Our customers come in with all different needs and we further try to have the best quality products to help with whatever their issue is. In addition to being competitive in the CBD market, we also aim to provide employment opportunities for residents through our entrepreneurial spirit and passion.

Also, in March we applied for NJ Micro-Cannabis Retailer. Our CBD store has been operational for over two years. We hope to be one of the first 100% Latina Owned Micro Retail stores in the State. Wish us luck. We also have a Matawan Discount for all residents and for Chamber members. When you visit the store, please tell the Bud Tender you’re a resident or MACOC member!

Scarlet Reserve is located at 782 Highway 34, Matawan, NJ. Contact us at 732-952-2245 or info@scarletreserve.com.

5 SEO Tips for Cannabis Marketers in 2022

1. Do in-Depth Keyword and Competitor Research

You should appreciate the fact that you are not the only CBD business online and therefore check what competitors are doing to rank higher on google searches. Of course, you should only check the ones performing well online. Check to know the kind of strategy your competitor is employing to stay on top of the game.

Another crucial detail you should check is the keywords that your competitor is targeting. CBD keyword research is undoubtedly important when it comes to increasing the ranking of your website. You need to collect a detailed semantic core, which will later help you create a structure and content plan, as well as find low keyword difficulty (KD) keywords that can bring quick results. Also evaluating your competitor’s structure will help you identify the loopholes in it and do it differently to stay ahead.

After identifying such target keywords, you will then be able to build your effective SEO strategy around them. When linking, only use quality links. For instance, only link to reputable sites. On the same note, make sure only high-ranking and relevant sites link back to you. Note that a single high-quality link is worth thousands of sub-standard links.

2. Create a Perfect Site Structure

If you have a CBD e-commerce store, then you must have an ideal structure created (both for search robots and for people). You need to put down all the main sections of your website and envision the structure, breaking it down into subsections and then specific pages. It is also worth pointing out that you need to adhere to the golden rule “1 keyword group = 1 landing page” – that is, each page on the site must answer its own group of queries, and not create several pages for one keyword group.

When categorizing pages, the following SEO tips for marijuana dispensaries will guide you:

  • Ensure every page can be accessed effortlessly regardless of how complex your structure is.
  • When building a hierarchy, do not solely rely on target keyword search volume since the most searched query is not always the top keyword for each page.
  • If you want to use filtering options, be careful when implementing them, especially if used alongside each other.
  • Make sure your site is scalable. This ensures that whenever you want to incorporate new categories and subcategories, you can achieve that without reworking your structure.

3. Perform Technical SEO for Your Website

You can write great content that sweeps readers off their feet and build great links. However, if you don’t implement technical search engine optimization, your site will not grow as rapidly as you thought it will after doing all that.

Therefore, you need to do qualitatively technical SEO once and then focus on others. Always remember that the technique is the basis for the growth of SEO indicators.

Sometimes you might be tempted to be a link schemer when building backlink strategies but this will eventually hurt your overall ranking.  Try to monitor your anchor links and understand the situation on the market. Make sure only authoritative and trustworthy websites link back to you. You can also contact cannabis sites and request links. Or still, you can find a professional link-building company to create CBD backlinks for you.

Sometimes you could find yourself with toxic backlinks. In this case, you can get rid of them so that your ranking on Google is not affected. The Google Search Console gives you a report with a breakdown of such links. From there, you can initiate a disavow process and then add your list to Google Search Console so that Google knows that such links are no longer in any way associated with your weed brand.

5. Analyze Your Data and Track Your Performance

An SEO campaign cannot be complete without analytics. Therefore, it is necessary to analyze the data and draw certain conclusions and adjust the strategy. Luckily, you can track your traffic and conversions through Google Analytics. Our cannabis SEO services can help you identify what is and what is not performing for your cannabis on-page SEO, as well as we will analyze the whole website and promotional strategies to help your site perform better and achieve more prominent results. Get in touch with us today as you start your new traffic.

WJ Media Group

Contact us here or at (732) 670-6402. WJ Media Group can provide extensive knowledge of cannabis marketing.