Cannabis Marketers’ Top Digital Marketing Methods Cannabis marketers’ top digital marketing methods are explained here. Researchers from the Cannabis Marketing Association, New Frontier Data, and NXTeck completed the 2022 Cannabis Digital Marketing Survey. Their findings indicate the following methods are most effective for cannabis businesses and their ancillary businesses: -Website/blog: 64% -Email marketing: 53% -Social […]
Branding Your Cannabis Business
Categories
Logos The logo of your cannabis brand should determine the overall brand’s visual direction. Start by focusing on your logo when rebranding or building your business. In addition, you can use it to build out the rest of your visual identity strategically. Think beyond what looks good when making creative decisions for your logo. Make sure […]
Invest in the Right Tactics Recent studies show content marketing is most successful for brands that focus on the right tactics. According to survey respondents, the following 10 tactics will be most helpful to brands in 2021: Improving content quality: 55% Search engine optimization (SEO): 46% Creating more video and visual content: 41% Updating and […]
Lousiana Senate The Louisiana State Senate voted 26-8 on Wednesday to approve a bill that would protect public employees who use medical cannabis from job discrimination. Louisiana’s House of Representatives approved House Bill 988 last week. It now heads to the desk of Governor John Bel Edwards for his consideration. Under the bill, public employees […]