Instagram As a Retail Tool
Instagram isn’t just an everyday social media for people to share photos of their food and pets. Instagram is a crucial tool for your business. It features a way to shop and sell. The e-commerce feature is just another thing to take advantage of when building a business.
Working with Instagram Stories
Stories are a way to link images on Instagram and set to last for 24 hours. Shopping on Instagram is enabled on the Stories feature as well, when it’s a limited-time sale, for example, a user can post the various products on their own Instagram story. E-commerce features like tags are built into Stories as well so that people can tap or click on tags and quickly make purchases. With the right application and proper marketing, Instagram Stories can be another great vehicle for selling products.
Image is Everything
To boost sales, making a solid investment in beautiful photography will make the company and the products really pop. Instagram is about images, and the vast majority of Instagram users respond with visceral enthusiasm to beautiful or striking photography.
The most successful businesses on Instagram, for example, have enjoyed a boost in business because they invested in creating professional, appealing images. Now, take the unique opportunity to really show the potential customers every angle of the product and boost sales.
Simply leveraging the ease of Shopping on Instagram is only part of selling on the platform. You’ve still got to get people to pay attention. Judicious use of photography and smart organization of products is one way to achieve this, and if you have the budget, you can pay for advertising on Instagram itself. Because Instagram is owned by Facebook, user data is easily accessible. To benefit from great user metrics, and more precisely target your promotions to a chosen demographic, you can invest in paid advertising to complement your efforts in developing the organic spread of your social media efforts.