How To Improve Customer Reviews

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Every successful marketer knows that word-of-mouth advertising trumps all when it comes to generating new business. Whether your prospective customers or clients hear the opinions of others that have already done business with you. This creates a perception and influences decision-making in a way regular advertising never could. Living in today’s digital world, customer reviews […]

Social Media Terminology

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There are A LOT of social media platforms, and with these come all sorts of new lingos and terms when referencing their features. There is some overlap, but it can be confusing at times to navigate through the ocean of terminologies. As a business owner, your presence on social media is vital to maintaining and […]

Social Media Platforms and Algorithms

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Despite the fact that social media platforms all revolve around “social networking websites,” they differ quite a bit. It’s not just the base functions and user experience that are different. In the back, all of the top social media websites, rank content and users using algorithms. These main platforms are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.  […]