5 Tips to Expand Your Reach on Facebook

Facebook is one of the most prominent and far-reaching social media sites occupying the internet right now. Since it doesn’t seem to be leaving any time soon, it’s important for your business to be a part of it. Here are five tips for expanding your reach on Facebook.

Be interesting

The best way to succeed on a platform like Facebook is to provide relevant, interesting, and fun content. Posting enjoyable content will help motivate your followers to share with others. Sharing content on Facebook is a powerful feature that allows for the rapid spread of information all across the world. Creating content worthy enough to be shared gives you more exposure and maybe even some new followers along with it. New Facebook algorithms reward engaging content which will also help increase your reach. 

 

Show your personal side

Social media is a space to bring the conversation down to the consumer. Different platforms can offer different benefits, but ultimately, they are a place for you to interact with the public and build relationships. It is an opportunity to show the human side of your business. It doesn’t need to be all formal and informative, you have your company’s website for that. Be fun and friendly and it will help invite and attract more and more followers that want to interact with you. 

 

Use Facebook insight

Facebook has a built-in monitoring tool for their platform called Facebook Insights. This will allow you to gain a better understanding of your audience and how they react to your page and your posts. If your business is set up on Facebook, just go to your page and click ‘View Insights’ and then “Reach’. From here you will be able to see different kinds of information. You can see how your past posts have performed and what type of content and posts have reached the largest audience. You can use this information to your benefit and produce more positive content for the future. 

 

Change it up

Variety is the spice of life. It’s recommended that you change up the content you post every once in a while to keep things interesting. It’s important to have the promotional material, but not as important as you may think. In fact, only around 20% of your posts should be promotional, and the rest should be social. There are a few different ways to represent “social” content. It can be represented as videos, images, live streams, and different kinds of text-based posts.

 

Optimize future posts

One of the best ways to measure, track, and gain insight into the performance of posts is to do something called “A/B Testing”. By split testing two near-identical versions of the same post, you can get immediate feedback. You can use this method to optimize your posts. Take the one that performed the best and implement any necessary changes. From there, just repost the improved version to all channels and maximize your reach. 

Utilizing Reddit as Marketing Strategy

Utilizing Reddit as Marketing Strategy

Reddit advertises itself as “the front page of the internet” and it can most certainly back it up. While ranking as one of the top ten websites in the US and top 20 in the world, Reddit houses a collection of forums ranging in the millions. These communities of subreddits span just about any topic and interest. If you can imagine it, it probably exists, and if it doesn’t,  it probably just means it doesn’t exist yet.

These communities have all sorts of benefits attached to them. They’re great for personal interests, but definitely not limited to them. Reddit can be used as a tool and resource for not only maintaining your business but growing it as well. 

reddit logo

Reddit as a Research Tool

No matter what your business is, there is sure to be outside interest in it. If there is outside interest, odds are there is a subreddit to go along with it. Right away you have access to a community of prospective clients and consumers of your product. From here you can engage with the community and do research towards finding ways to fine-tune your business to further optimize it. If you want to take a more passive approach, sit back and observe. Recognize trends and the community’s interests. Learn from others and their questions and feedback. Whether you take a more direct or indirect approach, you are sure to learn something that will benefit your business and the directions to take.  

 

Reddit as a Way to Connect

Connecting with an audience is essential to the growth of your business. Reddit is massive and so it presents an opportunity to connect with a population that isn’t limited by locality, and instead reaches globally. Creating engaging content on the website can net you significant growth. With the prospect of virality and crossposting, this growth begets more growth and so on and so forth. Network with ease and have a space that you can self advertise with for free. 

 

Reddit as Advertising Space

While you can just self advertise across your chosen subreddits, that might not be the optimal way. You may not have the time nor resources to contribute to these places of interest to gain that overall following, which is completely understandable – time is money. But if you want to take advantage of the long arms of Reddit, there is an alternative solution. Reddit offers paid ad space featured across their subreddits and front page. Engage with the community automatically, and maybe even reach further than you previously thought was possible. 

 

Whether you approach utilizing Reddit as a strategy, actively or passively, there is always something to be gained. You decide your own level of involvement and don’t need to dedicate anything more than you need to. It’s a win-win.

Is Snapchat Effective for Marketing Your Small Business?

Snapchat

There are 187 million daily active users and more than 10 million daily video views on Snapchat.

This makes Snapchat a great platform for marketing, but is it the right fit for you?

If you’re not familiar with Snapchat, the most important thing to know is that the platform is all about disappearing content.

Users can exchange images and short videos (called “Snaps”), and post compilations of this content to their profile (called “Snapchat Stories”), but there’s a catch. The content doesn’t last forever. Snapchats last for a maximum of 10 seconds, and Snapchat Stories disappear after just 24 hours.

When considering whether to use Snapchat marketing for your business, it is important to note that Snapchat isn’t like other social media platforms. The interactions between businesses and users are much shorter, due to the short-lived nature of the content itself. Unlike Twitter or Facebook, there are no hashtags, URLs, links, likes, comments, or shares. The platform is also entirely mobile.

Although Snapchat doesn’t have the typical characteristics of other platforms, it does have unique attributes that can be very effective for marketing, especially for small businesses.

1. Snap Ads Get a Lot of Visual Attention

According to a MediaScience survey composed of 320 consumers ages 16-56, Snapchat ads reach a lot of eyeballs.

The survey compared Snapchat video ads to those on Facebook, Instagram, and YouTube. Looking at emotional responses, exit surveys, and eye-tracking, the survey found that Snapchat ads got twice as much visual attention as Facebook, 1.5 times more than Instagram, and 1.3 times more than YouTube.

The survey also found that Snapchat ads generated a stronger emotional response and a higher purchase intent than ads on other platforms.

2. Snapchat Creates a Sense of Urgency

Due to the ephemerality of Snapchat’s content, users have a deadline to take action. This can motivate users to engage with your content more than they would on other social platforms.

This attribute makes Snapchat a great platform for sharing coupons or deals that only work within a certain time period.

A good example of this urgency in action is Grubhub’s campaign “#Snaphunt”, a week-long scavenger hunt that featured daily challenges for users, all for a shot at $50 in free takeout. News spread through word-of-mouth with followers sharing the contest with friends and inviting them to participate. Thirty percent of Grubhub’s Snapchat followers ultimately participated in the challenge, and the brand earned more than 1.5 million organic social impressions.

3. Users Can Get a Glimpse Behind the Scenes

While many users consider Facebook, Twitter, and Instagram to be platforms reserved for polished, final content, Snapchat is viewed as a platform that portrays real reality. With Snapchat, you can give your users a behind-the-scenes peek at your business.

According to Jessica Maslin, directing partner at DayDreamCinema, “Snapchat is a glimpse into the lifestyle of your company…We shot an ad for Michael Jordan kid shoes last week but that edit won’t get released for eight months. On Snapchat it’s easy for people to watch and see how cool that is. They wonder how we’re filming and what it’ll look like in the end.”

Snapchat’s immersive video experience could be a great marketing opportunity for your business. You can also use individual chats to engage one-on-one with your customers to give them more insight into what it’s really like to be part of your brand.

How can a small business advertise on Snapchat?

Snapchat offers a variety of different ad formats. Each of these options approaches advertising in a unique way, and each has different benefits.

1. Snap Ads

Snap Ads are 10-second, full-screen vertical video ads that appear between Snapchat Stories. Within the ad, advertisers can offer the option for viewers to swipe up and see more in-depth content, such as a longer video, article, or more. Snap Ad campaign costs vary, but start at $3,000 a month.

This option is particularly user-friendly because it’s integrated with other personal content. It is also time-sensitive: a potential customer will swipe quickly because they know the ad will soon disappear. In fact, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms.

2. Snapchat Geofilters

Snapchat Geofilters are small art graphics that show up when users take Snaps in designated locations. Sponsored Local Geofilters start at $5 an hour for 20,000 square feet, and can feature promotional messaging, branding, and logos. They also include usage metrics, which give you access to a dashboard with stats about engagement for your Geofilter.

Geofilters make it easier for your audience to promote your brand or product through word of mouth. This marketing option is great for announcing new product launches or promoting stores or events. Geofilters draw users to your location, and they give your brand the opportunity to engage with your customers in the moment.

3. Snapchat Sponsored Lens

Sponsored Lens gives a user the opportunity to play with an interactive ad that you’ve created and add it to their Snap. By pressing and holding down on their face, a user can take a Snap with your unique lens. Cost for these lenses can vary depending on the day of the week, holidays, or other trends, but tend to be cheaper than Snapchat Discover ads, which are reserved for big brands.

This ad format is great for engagement because users actually think Sponsored Lenses are fun. They use the feature regularly and tend to play with Sponsored Lenses for an average of twenty seconds.

So, is Snapchat the right marketing platform for you? Here are some things to consider.

  • Make sure your target audience fits the Snapchat user demographic. According to Omnicore, 70 percent of Snapchat users are under the age of 34, and 70 percent of users are female. If this doesn’t sound like your target customer, Snapchat probably isn’t the best use of your budget.
  • Are you struggling to compete with other brands on platforms like Facebook, Twitter, or Instagram? Because Snapchat has fewer users, there is a smaller and more selective demographic using the platform. If you operate in a competitive market, Snapchat could be a good option for you.

Overall, you should make sure that using Snapchat for marketing fits your business priorities and goals. If it does, it could be a rewarding opportunity for you.